Alternatives and competitors

Sites like PUMA

The 20 closest sportswear retail alternatives to PUMA, ranked by what they actually offer, and the 17 technologies behind it.

Looking for an alternative to PUMA? The closest matches are Adidas, Zappos and Nike. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.

Neighbours
k = 20
Sites searched
4,032
Vector
384-d
Query
7 ms

01 · Entity

About PUMA

PUMA puma.com

PUMA.com | Clothing, Shoes, Accessories | PUMA US

Run The Streets. Do You. Research and shop all the latest gear from the world of Fashion, Sport, and everywhere in between.

Top 10K · #5,921 English 17 technologies Crawled Nov 6, 2026
Visit PUMA

Summary by Claude

Official US online store of PUMA, selling the brand's athletic and lifestyle footwear, apparel and accessories for men, women and kids, including collaborations and running gear.

Who it’s for
Consumers of sportswear and sneakers
Business model
Direct product sales

02 · Embedding space

Competitor map

Each alternative by how close its vector is to PUMA’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

similarity × popularity

H&MZalandoASOSSheinSkechersThe IconicNetshoesNikeZapposAdidas

03 · Nearest neighbours

Alternatives to PUMA

Thumbs up if it’s a real alternative to PUMA, thumbs down if it isn’t.

Only in English
  1. 01
    Adidas adidas.com Top 10K

    German multinational corporation

  2. 02
    Zappos zappos.com Top 10K English

    Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com

    Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.

  3. 03
    Nike nike.com Top 1K German

    Nike. Just Do It. Nike DE

    Nike präsentiert innovative Produkte, Erlebnisse und Services, um Athlet:innen zu inspirieren.

  4. 04
    Netshoes netshoes.com.br Top 10K

    Netshoes

  5. 05
    Dick's Sporting Goods dickssportinggoods.com Top 10K

    Site Unavailable

    American sporting goods retailing corporation

  6. 06
    The Iconic theiconic.com.au Top 10K English

    Australian online fashion retailer

  7. 07
    Skechers skechers.com Top 10K German

    SKECHERS DE | Offizieller Shop | Schuhe, Sneaker & Klamotten

    Shoppe bei Skechers bequeme Schuhe, Sneaker & Bekleidung für Herren, Damen & Kinder. Entdecke neue Designs für Komfort & Style den ganzen Tag!

  8. 08
    Shein shein.com Top 1K English

    Women's & Men's Clothing, Shop Online Fashion | SHEIN

    From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN

  9. 09
    ASOS asos.com Top 10K

    British online fashion and beauty retailer

  10. 10
    thepoizon.ru Top 10K Russian

    POIZON(ДЭВУ) — Сначала проверка, потом отправка | Кроссовки, обувь, одежда и сумки

    POIZON(ДЭВУ): Находите, приобретайте и делитесь проверенными премиальными товарами, включая кроссовки, одежду, аксессуары и не только. Проверка подлинности с помощью ИИ и экспертов, круглосуточная поддержка. Более 1,5 миллиона товаров от 400 мировых брендов, среди которых: кроссовки, обувь, одежда и аксессуары. Благодаря технологии ИИ и экспертам наша уникальная система проверки «Проверка подлинности перед отправкой» уже проверила более 600 миллионов товаров. Покупайте Nike, Jordan, Adidas, Gucci, Burberry, New Balance и другие. POIZON(ДЭВУ) предлагает 11 категорий товаров для комфортного шопи

  11. 11
    Zalando zalando.de Top 10K English

    Shop Shoes, Fashion & Accessories Online | Zalando

    Shop the latest fashion & shoes online | Free delivery* & returns on most of the orders | Over 1,900 Brands – new products every day!

  12. 12
    H&M hm.com Top 1K

    Swedish multinational clothing-retail company

  13. 13
    GAP gap.com Top 10K English

    Gap Individual style for Women's, Men's, Baby & Kids' Clothing

    Discover casual clothing for women, men, kids, and baby at Gap. Stylish, comfy, and modern pieces for the whole family. Enjoy special deals on jeans, tees & more!

  14. 14
    Fanatics.com fanatics.com Top 10K English

    Sports Apparel, Jerseys, Hats, Sports Fan Gear & Collectibles | Fanatics.com - Officially Licensed Everything

    Fanatics.com is the ultimate sports apparel and Fan Gear Store, featuring football Jerseys, T-shirts, Hats, Collectibles and merchandise for fans of the NFL, MLB, NBA, NHL, Soccer, and College.

  15. 15
    Myntra myntra.com Top 10K

    E-commerce company of fashion & lifestyle products in India

  16. 16
    Next next.co.uk Top 10K

    British retailer

  17. 17
    Wayfair wayfair.com Top 10K English

    Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

    Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

  18. 18
    eBay ebay.com Top 1K English

    Error Page | eBay

    American multinational internet corporation that manages eBay.com

  19. 19
    Farfetch farfetch.com Top 10K

    online luxury fashion marketplace

  20. 20
    Nordstrom nordstrom.com Top 10K

    American chain of luxury department stores

Ranked by score: the cosine similarity of each site’s vector to puma.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones PUMA uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What PUMA is built with, and what its closest competitors use, from its homepage’s code and its DNS records.

Built with

CMS
  • Sanity page source: cdn.sanity.io/
JavaScript frameworks
  • Next.js header x-powered-by: Next.js
  • React implied by Next.js (header x-powered-by: Next.js)
CSS & UI
A/B testing
Payments
  • Klarna page source: js.klarna.com
CDN
  • Fastly header x-served-by: cache-fra-eddf8230046-FRA, cache-ber1080035-BER
Hosting
  • Google Cloud header via: 1.1 google, 1.1 varnish, 1.1 varnish
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Adobe TXT adobe-idp-site-verification=add9efc245b7eac602e74cec31226dbdf2d2aaac6…
  • Bing Webmaster Tools meta msvalidate.01: 2A9EAE6A41044CA61F6FCAD3454E70A6
  • GlobalSign TXT globalsign-domain-verification=C250B15C61E7EFA78AFBF67FA8E4EED5
  • Google Search Console meta google-site-verification: fuTkqTLherNJsYYYxW6VfBMV-OHAOuOMtUp8jwytNAY
  • Meta Business Suite TXT facebook-domain-verification=7r1ti1dkhe8m7k6r8ckwemyddoag6b
  • Miro TXT miro-verification=3f719c8d76f47963b7349f0b81dfc7caae65c479
  • Salesforce TXT v=spf1 include:_spf.retarus.com include:aspf.puma.com include:spf.pro…

Stack changes

No changes yet. Each new crawl is compared with the last one, and what PUMA adds or drops shows up here.

SimilarSiteSearch

Competitors by meaning, stacks from the source. Data from public homepages and DNS.

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