Sites like Zalando

01 · Entity

About Zalando

Zalando zalando.de

Shop Shoes, Fashion & Accessories Online | Zalando

Shop the latest fashion & shoes online | Free delivery* & returns on most of the orders | Over 1,900 Brands – new products every day!

Wikidata: multinational e-commerce company specializing in shoes and fashion

Top 10K · #5,072 English 14 technologies Crawled Nov 6, 2026

Visit Zalando

Summary by Claude

German storefront of Zalando, an online retailer selling shoes, clothing, accessories, beauty products, sportswear and designer fashion from over 1,900 brands, with free delivery above a threshold and free returns.

Who it’s for

Online fashion shoppers in Germany

Business model

Retail sales and marketplace commissions

• online fashion retail
• shoes online
• women's fashion
• men's clothing
• kids' clothing
• sportswear
• designer fashion
• beauty products
• free returns

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Zalando’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

1. 01
   Zappos zappos.com Top 10K English

   Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com

   Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.

   • Adobe
   • Apple Business
   • Atlassian
   • DocuSign
   • Google Search Console
   • Meta Business Suite

   0 say Zappos is a good alternative to Zalando 0 say Zappos isn’t a real alternative to Zalando

   Comment
   Very close cos 0.915
2. 02
   The Iconic theiconic.com.au Top 10K English

   Australian online fashion retailer

   • Apple Business
   • Atlassian
   • DocuSign
   • Google Search Console
   • Google Workspace
   • Microsoft 365

   0 say The Iconic is a good alternative to Zalando 0 say The Iconic isn’t a real alternative to Zalando

   Comment
   Very close cos 0.911
3. 03
   OTTO otto.de Top 1K German

   OTTO - Mode, Möbel & Technik » Zum Online-Shop

   OTTO Online-Shop » Viele Marken ✓ Tolle Angebote ✓ Top Service » Ratenkauf ✓ Kauf auf Rechnung ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!

   • Adobe
   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365

   0 say OTTO is a good alternative to Zalando 0 say OTTO isn’t a real alternative to Zalando

   Comment
   Very close cos 0.910
4. 04
   Farfetch farfetch.com Top 10K

   online luxury fashion marketplace

   • Akamai
   • Apple Business
   • Atlassian
   • DocuSign
   • Google Search Console
   • Google Workspace

   0 say Farfetch is a good alternative to Zalando 0 say Farfetch isn’t a real alternative to Zalando

   Comment
   Very close cos 0.910
5. 05
   Shein shein.com Top 1K English

   Women's & Men's Clothing, Shop Online Fashion | SHEIN

   From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN

   • Apple Business
   • Google Search Console
   • Microsoft 365
   • Amazon Route 53
   • Firebase
   • Vue.js

   0 say Shein is a good alternative to Zalando 0 say Shein isn’t a real alternative to Zalando

   Comment
   Very close cos 0.909
6. 06
   ASOS asos.com Top 10K

   British online fashion and beauty retailer

   • Adobe
   • Apple Business
   • Atlassian
   • DocuSign
   • Google Search Console
   • Meta Business Suite

   0 say ASOS is a good alternative to Zalando 0 say ASOS isn’t a real alternative to Zalando

   Comment
   Very close cos 0.905
7. 07
   Zara zara.com Top 10K

   retailer for clothing and perfumes, headquartered in Spain

   • Adobe
   • Apple Business
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Miro

   0 say Zara is a good alternative to Zalando 0 say Zara isn’t a real alternative to Zalando

   Comment
   Very close cos 0.902
8. 08
   Nordstrom nordstrom.com Top 10K

   American chain of luxury department stores

   • Adobe
   • Apple Business
   • Atlassian
   • DocuSign
   • Google Search Console
   • Meta Business Suite

   0 say Nordstrom is a good alternative to Zalando 0 say Nordstrom isn’t a real alternative to Zalando

   Comment
   Very close cos 0.900
9. 09
   Wayfair wayfair.com Top 10K English

   Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

   Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

   • Adobe
   • Apple Business
   • Atlassian
   • DocuSign
   • Google Search Console
   • Google Workspace

   0 say Wayfair is a good alternative to Zalando 0 say Wayfair isn’t a real alternative to Zalando

   Comment
   Very close cos 0.899
10. 10
    Kaufland kaufland.de Top 10K

    Kaufland.de - Zugriff blockiert

    supermarket chain and online marketplace

    • Adobe
    • Apple Business
    • Google Search Console
    • Google Workspace
    • Meta Business Suite
    • Microsoft 365

    0 say Kaufland is a good alternative to Zalando 0 say Kaufland isn’t a real alternative to Zalando

    Comment
    Very close cos 0.895
11. 11
    Kleinanzeigen kleinanzeigen.de Top 1K German

    Kleinanzeigen – früher eBay Kleinanzeigen. Anzeigen gratis inserieren mit Kleinanzeigen

    Kostenlose Anzeigen aufgeben mit Kleinanzeigen. Gebraucht oder Neu, Privat oder Gewerbe - Jetzt gratis inserieren auf Deutschlands meistbesuchtem Kleinanzeigen-Portal. eBay Kleinanzeigen ist jetzt Kleinanzeigen.

    • Akamai
    • Akamai Bot Manager
    • DocuSign
    • Google Search Console
    • Google Workspace
    • Microsoft 365

    0 say Kleinanzeigen is a good alternative to Zalando 0 say Kleinanzeigen isn’t a real alternative to Zalando

    Comment
    Very close cos 0.899
12. 12
    zozo.jp Top 10K

    • Google Search Console
    • Akamai Edge DNS
    • Amazon SES
    • GlobalSign

    0 say zozo.jp is a good alternative to Zalando 0 say zozo.jp isn’t a real alternative to Zalando

    Comment
    Close cos 0.893
13. 13
    Poshmark poshmark.com Top 10K English

    Poshmark: Buy and sell fashion, home decor, beauty & more

    Buy, sell, and discover fashion, home decor, beauty, and more

    • Apple Business
    • Atlassian
    • Google Search Console
    • Google Workspace
    • Meta Business Suite
    • Microsoft 365

    0 say Poshmark is a good alternative to Zalando 0 say Poshmark isn’t a real alternative to Zalando

    Comment
    Very close cos 0.896
14. 14
    markt.de Top 10K German

    Kostenlose Kleinanzeigen in Deutschland | markt.de

    ✓ Kostenlose und schnelle Anzeigenaufgabe ✓ In Millionen gewerblichen und privaten Kleinanzeigen suchen ✓ Neu oder gebraucht ✓ In Deutschland und Umgebung

    • Google Search Console
    • Meta Business Suite
    • Amazon SES
    • Apache HTTP Server
    • Google Tag Manager

    0 say markt.de is a good alternative to Zalando 0 say markt.de isn’t a real alternative to Zalando

    Comment
    Very close cos 0.895
15. 15
    mobile.de Top 1K German

    Zugriff verweigert / Access denied

    Germany's largest online vehicle marketplace

    • Akamai
    • Apple Business
    • Atlassian
    • DocuSign
    • Google Search Console
    • Microsoft 365

    0 say mobile.de is a good alternative to Zalando 0 say mobile.de isn’t a real alternative to Zalando

    Comment
    Very close cos 0.897
16. 16
    etsy.com Top 1K English

    etsy.com

    American e-commerce company

    • Adobe
    • Apple Business
    • Atlassian
    • DocuSign
    • Google Search Console
    • Google Workspace

    0 say etsy.com is a good alternative to Zalando 0 say etsy.com isn’t a real alternative to Zalando

    Comment
    Very close cos 0.894
17. 17
    Myntra myntra.com Top 10K

    E-commerce company of fashion & lifestyle products in India

    • Apple Business
    • Atlassian
    • Google Search Console
    • Google Workspace
    • Meta Business Suite
    • Microsoft 365

    0 say Myntra is a good alternative to Zalando 0 say Myntra isn’t a real alternative to Zalando

    Comment
    Close cos 0.892
18. 18
    Amazon amazon.de Top 1K English

    American multinational technology company

    • Adobe
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Amazon Route 53

    0 say Amazon is a good alternative to Zalando 0 say Amazon isn’t a real alternative to Zalando

    Comment
    Close cos 0.891
19. 19
    Thalia thalia.de Top 10K German

    Sicherheits-Check

    German book retail company

    • Apple Business
    • Atlassian
    • DocuSign
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365

    0 say Thalia is a good alternative to Zalando 0 say Thalia isn’t a real alternative to Zalando

    Comment
    Close cos 0.890
20. 20
    Alza.cz alza.cz Top 10K

    Alza.cz

    Czech e-commerce company

    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • OpenAI

    0 say Alza.cz is a good alternative to Zalando 0 say Alza.cz isn’t a real alternative to Zalando

    Comment
    Close cos 0.890

Ranked by score: the cosine similarity of each site’s vector to zalando.de’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Zalando uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Zalando is built with, and what its closest competitors use, from its homepage’s code and its DNS records.