Sites like Amazon

01 · Entity

About Amazon

Amazon amazon.de

Wikidata: American multinational technology company

Top 1K · #379 English 10 technologies Crawled Nov 6, 2026

Visit Amazon

Summary by Claude

Amazon's German online store, selling a broad range of consumer products from Amazon and third-party marketplace sellers, with Prime delivery, video streaming and digital content.

Who it’s for

Online shoppers in Germany

Business model

Retail sales, marketplace fees, subscriptions, advertising

• e-commerce marketplace
• online shopping Germany
• Amazon Prime
• Prime Video
• Kindle e-books
• electronics
• third-party marketplace sellers
• Echo and Alexa devices

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Amazon’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

We can’t read amazon.de’s homepage (too little text on the homepage), so it’s compared on what Wikidata and Wikipedia say about it.

1. 01
   eBay ebay.de Top 1K English

   Error Page | eBay

   American multinational internet corporation that manages eBay.com

   • Adobe
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Akamai

   0 say eBay is a good alternative to Amazon 0 say eBay isn’t a real alternative to Amazon

   Comment
   Very close cos 0.920
2. 02
   OTTO otto.de Top 1K German

   OTTO - Mode, Möbel & Technik » Zum Online-Shop

   OTTO Online-Shop » Viele Marken ✓ Tolle Angebote ✓ Top Service » Ratenkauf ✓ Kauf auf Rechnung ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!

   • Adobe
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Akamai Edge DNS

   0 say OTTO is a good alternative to Amazon 0 say OTTO isn’t a real alternative to Amazon

   Comment
   Very close cos 0.918
3. 03
   ImmobilienScout24 immobilienscout24.de Top 10K

   Ich bin kein Roboter - ImmobilienScout24

   an online service/website that offers search for real estate (houses, apartments, etc.) purchase or rental in Germany, Austria and Switzerland

   • Amazon CloudFront
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Amazon Route 53
   • Amazon SES

   0 say ImmobilienScout24 is a good alternative to Amazon 0 say ImmobilienScout24 isn’t a real alternative to Amazon

   Comment
   Very close cos 0.912
4. 04
   Kleinanzeigen kleinanzeigen.de Top 1K German

   Kleinanzeigen – früher eBay Kleinanzeigen. Anzeigen gratis inserieren mit Kleinanzeigen

   Kostenlose Anzeigen aufgeben mit Kleinanzeigen. Gebraucht oder Neu, Privat oder Gewerbe - Jetzt gratis inserieren auf Deutschlands meistbesuchtem Kleinanzeigen-Portal. eBay Kleinanzeigen ist jetzt Kleinanzeigen.

   • Google Search Console
   • Microsoft 365
   • Akamai
   • Akamai Bot Manager
   • Amazon Publisher Services
   • Astro

   0 say Kleinanzeigen is a good alternative to Amazon 0 say Kleinanzeigen isn’t a real alternative to Amazon

   Comment
   Very close cos 0.911
5. 05
   bol bol.com Top 10K

   bol

   webshop in the Netherlands

   • Adobe
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Akamai

   0 say bol is a good alternative to Amazon 0 say bol isn’t a real alternative to Amazon

   Comment
   Very close cos 0.907
6. 06
   Alza.cz alza.cz Top 10K

   Alza.cz

   Czech e-commerce company

   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Apple Business
   • Cloudflare

   0 say Alza.cz is a good alternative to Amazon 0 say Alza.cz isn’t a real alternative to Amazon

   Comment
   Very close cos 0.905
7. 07
   Kaufland kaufland.de Top 10K

   Kaufland.de - Zugriff blockiert

   supermarket chain and online marketplace

   • Adobe
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Apple Business
   • Cloudflare

   0 say Kaufland is a good alternative to Amazon 0 say Kaufland isn’t a real alternative to Amazon

   Comment
   Very close cos 0.904
8. 08
   mobile.de Top 1K German

   Zugriff verweigert / Access denied

   Germany's largest online vehicle marketplace

   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Amazon Route 53
   • Akamai
   • Apple Business

   0 say mobile.de is a good alternative to Amazon 0 say mobile.de isn’t a real alternative to Amazon

   Comment
   Very close cos 0.908
9. 09
   immowelt immowelt.de Top 10K English

   immowelt.de

   company

   • Adobe
   • Atlassian
   • Amazon CloudFront
   • Google Search Console
   • Amazon Route 53
   • Amazon SES

   0 say immowelt is a good alternative to Amazon 0 say immowelt isn’t a real alternative to Amazon

   Comment
   Very close cos 0.907
10. 10
    Thalia thalia.de Top 10K German

    Sicherheits-Check

    German book retail company

    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Apple Business
    • Cloudflare

    0 say Thalia is a good alternative to Amazon 0 say Thalia isn’t a real alternative to Amazon

    Comment
    Very close cos 0.900
11. 11
    Magazine Luiza magazineluiza.com.br Top 10K

    Brazilian retail company

    • Atlassian
    • Amazon Route 53
    • Google Workspace
    • Miro

    0 say Magazine Luiza is a good alternative to Amazon 0 say Magazine Luiza isn’t a real alternative to Amazon

    Comment
    Very close cos 0.900
12. 12
    markt.de Top 10K German

    Kostenlose Kleinanzeigen in Deutschland | markt.de

    ✓ Kostenlose und schnelle Anzeigenaufgabe ✓ In Millionen gewerblichen und privaten Kleinanzeigen suchen ✓ Neu oder gebraucht ✓ In Deutschland und Umgebung

    • Google Search Console
    • Meta Business Suite
    • Amazon SES
    • Apache HTTP Server
    • Google Tag Manager

    0 say markt.de is a good alternative to Amazon 0 say markt.de isn’t a real alternative to Amazon

    Comment
    Very close cos 0.901
13. 13
    eMAG emag.ro Top 10K Romanian

    Black Friday - 2026: Electrocasnice mici

    Romanian online retailer

    • Atlassian
    • Amazon CloudFront
    • Google Search Console
    • Microsoft 365
    • Amazon SES
    • Apple Business

    0 say eMAG is a good alternative to Amazon 0 say eMAG isn’t a real alternative to Amazon

    Comment
    Very close cos 0.899
14. 14
    Zappos zappos.com Top 10K English

    Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com

    Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.

    • Adobe
    • Atlassian
    • Canva
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365

    0 say Zappos is a good alternative to Amazon 0 say Zappos isn’t a real alternative to Amazon

    Comment
    Very close cos 0.896
15. 15
    Shopee shopee.com Top 10K English

    Leading Online Shopping Platform In Southeast Asia & Taiwan | Shopee

    Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. It provides customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

    • Google Search Console
    • Microsoft 365
    • Amazon Route 53
    • Zoom
    • Bing Webmaster Tools
    • Google Tag Manager

    0 say Shopee is a good alternative to Amazon 0 say Shopee isn’t a real alternative to Amazon

    Comment
    Very close cos 0.896
16. 16
    etsy.com Top 1K English

    etsy.com

    American e-commerce company

    • Adobe
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Amazon Route 53

    0 say etsy.com is a good alternative to Amazon 0 say etsy.com isn’t a real alternative to Amazon

    Comment
    Very close cos 0.896
17. 17
    Ozon ozon.ru Top 1K

    Russian online retailer

    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • GlobalSign
    • Miro
    • Yandex Webmaster

    0 say Ozon is a good alternative to Amazon 0 say Ozon isn’t a real alternative to Amazon

    Comment
    Close cos 0.893
18. 18
    Allegro allegro.pl Top 1K English

    allegro.pl

    online shopping and e-commerce marketplace platform

    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Zoom
    • Apple Business
    • DataDome

    0 say Allegro is a good alternative to Amazon 0 say Allegro isn’t a real alternative to Amazon

    Comment
    Close cos 0.893
19. 19
    GMX gmx.net Top 10K German

    GMX - kostenlose E-Mail, Cloud, Nachrichten & Freemail

    Kostenlose E-Mail-Adresse erstellen, Nachrichten lesen und Fotos & Dateien in der GMX Cloud sicher speichern. Jetzt registrieren!

    • Google Search Console
    • Meta Business Suite
    • Apache HTTP Server
    • Criteo

    0 say GMX is a good alternative to Amazon 0 say GMX isn’t a real alternative to Amazon

    Comment
    Very close cos 0.894
20. 20
    OLX olx.ro Top 10K

    ERROR: The request could not be satisfied

    online marketplace

    • Atlassian
    • Amazon CloudFront
    • Google Search Console
    • Microsoft 365
    • Zoom
    • Amazon SES

    0 say OLX is a good alternative to Amazon 0 say OLX isn’t a real alternative to Amazon

    Comment
    Very close cos 0.896

Ranked by score: the cosine similarity of each site’s vector to amazon.de’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Amazon uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Amazon is built with, and what its closest competitors use, from its homepage’s code and its DNS records.