Sites like Amazon

01 · Entity

About Amazon

Amazon amazon.de

Wikidata: American multinational technology company

Top 1K · #379 English 10 technologies Crawled Nov 6, 2026

Visit Amazon

Summary by Claude

Amazon's German online store, selling a broad range of consumer products from Amazon and third-party marketplace sellers, with Prime delivery, video streaming and digital content.

Who it’s for

Online shoppers in Germany

Business model

Retail sales, marketplace fees, subscriptions, advertising

• e-commerce marketplace
• online shopping Germany
• Amazon Prime
• Prime Video
• Kindle e-books
• electronics
• third-party marketplace sellers
• Echo and Alexa devices

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Amazon’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

We can’t read amazon.de’s homepage (too little text on the homepage), so it’s compared on what Wikidata and Wikipedia say about it.

1. 01
   eBay ebay.de Top 1K English

   Error Page | eBay

   American multinational internet corporation that manages eBay.com

   • Adobe
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Akamai

   0 say eBay is a good alternative to Amazon 0 say eBay isn’t a real alternative to Amazon

   Comment
   Very close cos 0.920
2. 02
   immowelt immowelt.de Top 10K English

   immowelt.de

   company

   • Adobe
   • Atlassian
   • Amazon CloudFront
   • Google Search Console
   • Amazon Route 53
   • Amazon SES

   0 say immowelt is a good alternative to Amazon 0 say immowelt isn’t a real alternative to Amazon

   Comment
   Very close cos 0.907
3. 03
   Zappos zappos.com Top 10K English

   Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com

   Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.

   • Adobe
   • Atlassian
   • Canva
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365

   0 say Zappos is a good alternative to Amazon 0 say Zappos isn’t a real alternative to Amazon

   Comment
   Very close cos 0.896
4. 04
   Shopee shopee.com Top 10K English

   Leading Online Shopping Platform In Southeast Asia & Taiwan | Shopee

   Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. It provides customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

   • Google Search Console
   • Microsoft 365
   • Amazon Route 53
   • Zoom
   • Bing Webmaster Tools
   • Google Tag Manager

   0 say Shopee is a good alternative to Amazon 0 say Shopee isn’t a real alternative to Amazon

   Comment
   Very close cos 0.896
5. 05
   etsy.com Top 1K English

   etsy.com

   American e-commerce company

   • Adobe
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Amazon Route 53

   0 say etsy.com is a good alternative to Amazon 0 say etsy.com isn’t a real alternative to Amazon

   Comment
   Very close cos 0.896
6. 06
   Allegro allegro.pl Top 1K English

   allegro.pl

   online shopping and e-commerce marketplace platform

   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Zoom
   • Apple Business
   • DataDome

   0 say Allegro is a good alternative to Amazon 0 say Allegro isn’t a real alternative to Amazon

   Comment
   Close cos 0.893
7. 07
   Zalando zalando.de Top 10K English

   Shop Shoes, Fashion & Accessories Online | Zalando

   Shop the latest fashion & shoes online | Free delivery* & returns on most of the orders | Over 1,900 Brands – new products every day!

   • Adobe
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Amazon Route 53

   0 say Zalando is a good alternative to Amazon 0 say Zalando isn’t a real alternative to Amazon

   Comment
   Close cos 0.891
8. 08
   about Amazon aboutamazon.com Top 10K English

   Amazon News: Breaking news about Amazon and latest company updates

   News announcements, original stories, and facts about Amazon.

   • Adobe
   • Amazon CloudFront
   • Google Search Console
   • Amazon Route 53
   • Adobe Experience Platform Tags
   • Next.js

   0 say about Amazon is a good alternative to Amazon 0 say about Amazon isn’t a real alternative to Amazon

   Comment
   Close cos 0.890
9. 09
   Hepsiburada hepsiburada.com Top 10K English

   Hepsiburada | Güvenlik

   Internet shopping site

   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Akamai
   • Amazon SES
   • GlobalSign

   0 say Hepsiburada is a good alternative to Amazon 0 say Hepsiburada isn’t a real alternative to Amazon

   Comment
   Close cos 0.893
10. 10
    Walmart walmart.com Top 1K English

    Walmart | Save Money. Live better.

    Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!

    • Canva
    • Google Search Console
    • Akamai Edge DNS
    • GlobalSign
    • Google Ad Manager
    • Google Fonts

    0 say Walmart is a good alternative to Amazon 0 say Walmart isn’t a real alternative to Amazon

    Comment
    Close cos 0.891
11. 11
    Wayfair wayfair.com Top 10K English

    Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

    Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

    • Adobe
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Stripe
    • Apple Business

    0 say Wayfair is a good alternative to Amazon 0 say Wayfair isn’t a real alternative to Amazon

    Comment
    Close cos 0.891
12. 12
    OLX olx.com.br Top 10K English

    online marketplace

    • Google Search Console
    • Meta Business Suite
    • Amazon Route 53
    • Amazon SES
    • Cloudflare
    • Cloudflare Web Analytics

    0 say OLX is a good alternative to Amazon 0 say OLX isn’t a real alternative to Amazon

    Comment
    Close cos 0.893
13. 13
    Newegg newegg.com Top 10K English

    American online electronics retailer

    • Google Search Console
    • Microsoft 365
    • Akamai Edge DNS
    • Apple Business
    • Cloudflare
    • OpenAI

    0 say Newegg is a good alternative to Amazon 0 say Newegg isn’t a real alternative to Amazon

    Comment
    Close cos 0.889
14. 14
    Wish wish.com English

    Wish | Shop and Save

    Discover affordable items for your home and life needs. Enjoy our money back guarantee, frequent discounts, flat rate shipping (select markets), and more.

    • Adobe
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Amazon Route 53

    0 say Wish is a good alternative to Amazon 0 say Wish isn’t a real alternative to Amazon

    Comment
    Close cos 0.891
15. 15
    bandcamp.com Top 1K English

    Client Challenge

    American online music distributor

    • Atlassian
    • Google Search Console
    • Apple Business
    • Fastly
    • GlobalSign
    • Google Cloud DNS

    0 say bandcamp.com is a good alternative to Amazon 0 say bandcamp.com isn’t a real alternative to Amazon

    Comment
    Close cos 0.889
16. 16
    Takealot.com takealot.com Top 10K English

    South African e-commerce company

    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Cloudflare
    • Cloudflare DNS

    0 say Takealot.com is a good alternative to Amazon 0 say Takealot.com isn’t a real alternative to Amazon

    Comment
    Close cos 0.889
17. 17
    Empik empik.com Top 10K English

    Polish retail company

    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Cloudflare
    • Cloudflare DNS
    • Mailgun

    0 say Empik is a good alternative to Amazon 0 say Empik isn’t a real alternative to Amazon

    Comment
    Close cos 0.889
18. 18
    Fnac fnac.com Top 10K English

    fnac.com

    French multinational electronics store chain

    • Google Search Console
    • Microsoft 365
    • Akamai Edge DNS
    • Apple Business
    • Brevo
    • DataDome

    0 say Fnac is a good alternative to Amazon 0 say Fnac isn’t a real alternative to Amazon

    Comment
    Close cos 0.888
19. 19
    Big Cartel bigcartel.com Top 10K English

    Free, Easy Online Stores for Artists & Small Businesses

    Start your free online store & scale as you grow. Easily manage your e-commerce business. Join a community of artists & small businesses.

    • Google Search Console
    • Microsoft 365
    • Stripe
    • Amplitude
    • Cloudflare
    • Cloudflare DNS

    0 say Big Cartel is a good alternative to Amazon 0 say Big Cartel isn’t a real alternative to Amazon

    Comment
    Close cos 0.889
20. 20
    DHL Hub Leipzig dhl.de Top 10K English

    DHL Private Customers

    Fast, affordable and reliable: Your parcel delivery with DHL. Ship parcels to more than 220 countries and territories with the leading parcel service. Use DHL online franking and more than 41,000 postal outlets, DHL Paketshops, Packstation and parcel boxes throughout Germany.

    • Google Search Console
    • Microsoft 365
    • Zoom
    • Adobe Experience Platform Tags
    • Akamai
    • Akamai Bot Manager

    0 say DHL Hub Leipzig is a good alternative to Amazon 0 say DHL Hub Leipzig isn’t a real alternative to Amazon

    Comment
    Close cos 0.885

Ranked by score: the cosine similarity of each site’s vector to amazon.de’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Amazon uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Amazon is built with, and what its closest competitors use, from its homepage’s code and its DNS records.