Sites like OTTO

01 · Entity

About OTTO

OTTO otto.de

OTTO - Mode, Möbel & Technik » Zum Online-Shop

OTTO Online-Shop » Viele Marken ✓ Tolle Angebote ✓ Top Service » Ratenkauf ✓ Kauf auf Rechnung ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!

Wikidata: globally operating German trading and services group

Top 1K · #911 German 9 technologies Crawled Nov 6, 2026

Visit OTTO

Summary by Claude

German online department store selling fashion, furniture, home goods, electronics and household appliances from many brands, with installment payments, invoice purchase, delivery assembly and old-appliance removal.

Who it’s for

Consumers in Germany

Business model

Retail sales and marketplace commissions

• online department store
• fashion for women and men
• furniture and home decor
• household appliances
• consumer electronics
• installment purchase
• buy on invoice
• furniture assembly service
• daily deals

02 · Embedding space

Competitor map

Each alternative by how close its vector is to OTTO’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

1. 01
   Wayfair wayfair.com Top 10K English

   Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

   Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

   • Adobe
   • Apple Business
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Miro

   0 say Wayfair is a good alternative to OTTO 0 say Wayfair isn’t a real alternative to OTTO

   Comment
   Very close cos 0.929
2. 02
   Amazon amazon.de Top 1K English

   American multinational technology company

   • Adobe
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Canva

   0 say Amazon is a good alternative to OTTO 0 say Amazon isn’t a real alternative to OTTO

   Comment
   Very close cos 0.918
3. 03
   Cdiscount cdiscount.com Top 10K

   Cdiscount

   Cdiscount : Meuble, Déco, High Tech, Bricolage, Jardin, Sport | Livraison gratuite à partir de 10€ | Paiement sécurisé | 4x possible | Retour simple et rapide | E-commerçant français, des produits et services au meilleur prix.

   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Miro
   • Salesforce

   0 say Cdiscount is a good alternative to OTTO 0 say Cdiscount isn’t a real alternative to OTTO

   Comment
   Very close cos 0.919
4. 04
   Kleinanzeigen kleinanzeigen.de Top 1K German

   Kleinanzeigen – früher eBay Kleinanzeigen. Anzeigen gratis inserieren mit Kleinanzeigen

   Kostenlose Anzeigen aufgeben mit Kleinanzeigen. Gebraucht oder Neu, Privat oder Gewerbe - Jetzt gratis inserieren auf Deutschlands meistbesuchtem Kleinanzeigen-Portal. eBay Kleinanzeigen ist jetzt Kleinanzeigen.

   • Google Search Console
   • Microsoft 365
   • Miro
   • Akamai
   • Akamai Bot Manager
   • Amazon Publisher Services

   0 say Kleinanzeigen is a good alternative to OTTO 0 say Kleinanzeigen isn’t a real alternative to OTTO

   Comment
   Very close cos 0.921
5. 05
   Kaufland kaufland.de Top 10K

   Kaufland.de - Zugriff blockiert

   supermarket chain and online marketplace

   • Adobe
   • Apple Business
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Cloudflare

   0 say Kaufland is a good alternative to OTTO 0 say Kaufland isn’t a real alternative to OTTO

   Comment
   Very close cos 0.916
6. 06
   eBay ebay.de Top 1K English

   Error Page | eBay

   American multinational internet corporation that manages eBay.com

   • Adobe
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Akamai

   0 say eBay is a good alternative to OTTO 0 say eBay isn’t a real alternative to OTTO

   Comment
   Very close cos 0.914
7. 07
   ImmobilienScout24 immobilienscout24.de Top 10K

   Ich bin kein Roboter - ImmobilienScout24

   an online service/website that offers search for real estate (houses, apartments, etc.) purchase or rental in Germany, Austria and Switzerland

   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Salesforce
   • Amazon SES
   • Amazon CloudFront

   0 say ImmobilienScout24 is a good alternative to OTTO 0 say ImmobilienScout24 isn’t a real alternative to OTTO

   Comment
   Very close cos 0.915
8. 08
   immowelt immowelt.de Top 10K English

   immowelt.de

   company

   • Adobe
   • Apple Business
   • Atlassian
   • Google Search Console
   • Miro
   • Salesforce

   0 say immowelt is a good alternative to OTTO 0 say immowelt isn’t a real alternative to OTTO

   Comment
   Very close cos 0.915
9. 09
   Magazine Luiza magazineluiza.com.br Top 10K

   Brazilian retail company

   • Atlassian
   • Miro
   • Google Workspace
   • Amazon Route 53

   0 say Magazine Luiza is a good alternative to OTTO 0 say Magazine Luiza isn’t a real alternative to OTTO

   Comment
   Very close cos 0.912
10. 10
    GIGA giga.de Top 10K German

    GIGA | News und Tipps zu Android, Apple, Games, Entertainment, Tech und Haushalt

    Bei GIGA findet ihr aktuelle News, Tests, Tipps und Schnäppchen rund um Technik, Games und Entertainment.

    • Google Search Console
    • Meta Business Suite
    • Miro
    • Amazon CloudFront
    • Google Workspace
    • Mailchimp Transactional

    0 say GIGA is a good alternative to OTTO 0 say GIGA isn’t a real alternative to OTTO

    Comment
    Very close cos 0.913
11. 11
    Zalando zalando.de Top 10K English

    Shop Shoes, Fashion & Accessories Online | Zalando

    Shop the latest fashion & shoes online | Free delivery* & returns on most of the orders | Over 1,900 Brands – new products every day!

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365

    0 say Zalando is a good alternative to OTTO 0 say Zalando isn’t a real alternative to OTTO

    Comment
    Very close cos 0.910
12. 12
    mobile.de Top 1K German

    Zugriff verweigert / Access denied

    Germany's largest online vehicle marketplace

    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Akamai
    • DocuSign

    0 say mobile.de is a good alternative to OTTO 0 say mobile.de isn’t a real alternative to OTTO

    Comment
    Very close cos 0.912
13. 13
    Shein shein.com Top 1K English

    Women's & Men's Clothing, Shop Online Fashion | SHEIN

    From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN

    • Apple Business
    • Google Search Console
    • Microsoft 365
    • Firebase
    • Amazon Route 53
    • Vue.js

    0 say Shein is a good alternative to OTTO 0 say Shein isn’t a real alternative to OTTO

    Comment
    Very close cos 0.909
14. 14
    markt.de Top 10K German

    Kostenlose Kleinanzeigen in Deutschland | markt.de

    ✓ Kostenlose und schnelle Anzeigenaufgabe ✓ In Millionen gewerblichen und privaten Kleinanzeigen suchen ✓ Neu oder gebraucht ✓ In Deutschland und Umgebung

    • Google Search Console
    • Meta Business Suite
    • Amazon SES
    • Apache HTTP Server
    • Google Tag Manager

    0 say markt.de is a good alternative to OTTO 0 say markt.de isn’t a real alternative to OTTO

    Comment
    Very close cos 0.910
15. 15
    Leroy Merlin leroymerlin.fr Top 10K English

    leroymerlin.fr

    French home improvement and gardening retailer

    • Adobe
    • Atlassian
    • Google Search Console
    • Miro
    • Brevo
    • DataDome

    0 say Leroy Merlin is a good alternative to OTTO 0 say Leroy Merlin isn’t a real alternative to OTTO

    Comment
    Very close cos 0.908
16. 16
    The Home Depot homedepot.com Top 1K

    American multinational home improvement supplies retailing company

    • Adobe
    • Akamai Edge DNS
    • Atlassian
    • Google Search Console
    • Akamai
    • OneTrust

    0 say The Home Depot is a good alternative to OTTO 0 say The Home Depot isn’t a real alternative to OTTO

    Comment
    Very close cos 0.907
17. 17
    eMAG emag.ro Top 10K Romanian

    Black Friday - 2026: Electrocasnice mici

    Romanian online retailer

    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Salesforce
    • Amazon SES

    0 say eMAG is a good alternative to OTTO 0 say eMAG isn’t a real alternative to OTTO

    Comment
    Very close cos 0.907
18. 18
    Thalia thalia.de Top 10K German

    Sicherheits-Check

    German book retail company

    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Cloudflare

    0 say Thalia is a good alternative to OTTO 0 say Thalia isn’t a real alternative to OTTO

    Comment
    Very close cos 0.904
19. 19
    etsy.com Top 1K English

    etsy.com

    American e-commerce company

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365

    0 say etsy.com is a good alternative to OTTO 0 say etsy.com isn’t a real alternative to OTTO

    Comment
    Very close cos 0.907
20. 20
    John Lewis johnlewis.com Top 10K English

    John Lewis & Partners | Never Knowingly Undersold

    Proudly shaping British life for over 150 years, John Lewis blends timeless tradition with modern living across homeware, fashion, and technology. Discover the difference today.

    • Adobe
    • Akamai Edge DNS
    • Apple Business
    • Google Search Console
    • Meta Business Suite
    • Salesforce

    0 say John Lewis is a good alternative to OTTO 0 say John Lewis isn’t a real alternative to OTTO

    Comment
    Very close cos 0.903

Ranked by score: the cosine similarity of each site’s vector to otto.de’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones OTTO uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What OTTO is built with, and what its closest competitors use, from its homepage’s code and its DNS records.