Sites like ASOS

01 · Entity

About ASOS

ASOS asos.com

Wikidata: British online fashion and beauty retailer

Top 10K · #3,418 14 technologies Crawled Nov 6, 2026

Summary by Claude

Online retailer selling clothing, shoes, accessories and beauty products from over 850 third-party brands plus its own ASOS-branded fashion ranges, with international shipping.

Who it’s for

Young adult fashion shoppers

Business model

Retail sales

• online fashion retail
• women's clothing
• men's clothing
• shoes and sneakers
• beauty products
• ASOS Design own label
• dresses
• accessories
• international delivery

02 · Embedding space

Competitor map

Each alternative by how close its vector is to ASOS’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

We can’t read asos.com’s homepage (ERR_HTTP2_STREAM_ERROR), so it’s compared on what Wikidata and Wikipedia say about it.

1. 01
   The Iconic theiconic.com.au Top 10K English

   Australian online fashion retailer

   • Apple Business
   • Atlassian
   • DocuSign
   • Google Search Console
   • Microsoft 365
   • Miro

   0 say The Iconic is a good alternative to ASOS 0 say The Iconic isn’t a real alternative to ASOS

   Comment
   Very close cos 0.937
2. 02
   Zappos zappos.com Top 10K English

   Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com

   Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.

   • Adobe
   • Akamai Edge DNS
   • Apple Business
   • Atlassian
   • Canva
   • DocuSign

   0 say Zappos is a good alternative to ASOS 0 say Zappos isn’t a real alternative to ASOS

   Comment
   Very close cos 0.929
3. 03
   Shein shein.com Top 1K English

   Women's & Men's Clothing, Shop Online Fashion | SHEIN

   From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN

   • Apple Business
   • Google Search Console
   • Microsoft 365
   • Firebase
   • Amazon Route 53
   • Vue.js

   0 say Shein is a good alternative to ASOS 0 say Shein isn’t a real alternative to ASOS

   Comment
   Very close cos 0.915
4. 04
   Farfetch farfetch.com Top 10K

   online luxury fashion marketplace

   • Apple Business
   • Atlassian
   • DocuSign
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365

   0 say Farfetch is a good alternative to ASOS 0 say Farfetch isn’t a real alternative to ASOS

   Comment
   Very close cos 0.911
5. 05
   Wayfair wayfair.com Top 10K English

   Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

   Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

   • Adobe
   • Apple Business
   • Atlassian
   • DocuSign
   • Google Search Console
   • Microsoft 365

   0 say Wayfair is a good alternative to ASOS 0 say Wayfair isn’t a real alternative to ASOS

   Comment
   Very close cos 0.907
6. 06
   Zalando zalando.de Top 10K English

   Shop Shoes, Fashion & Accessories Online | Zalando

   Shop the latest fashion & shoes online | Free delivery* & returns on most of the orders | Over 1,900 Brands – new products every day!

   • Adobe
   • Apple Business
   • Atlassian
   • DocuSign
   • Google Search Console
   • Meta Business Suite

   0 say Zalando is a good alternative to ASOS 0 say Zalando isn’t a real alternative to ASOS

   Comment
   Very close cos 0.905
7. 07
   Myntra myntra.com Top 10K

   E-commerce company of fashion & lifestyle products in India

   • Akamai Edge DNS
   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365

   0 say Myntra is a good alternative to ASOS 0 say Myntra isn’t a real alternative to ASOS

   Comment
   Very close cos 0.895
8. 08
   Poshmark poshmark.com Top 10K English

   Poshmark: Buy and sell fashion, home decor, beauty & more

   Buy, sell, and discover fashion, home decor, beauty, and more

   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • OpenAI

   0 say Poshmark is a good alternative to ASOS 0 say Poshmark isn’t a real alternative to ASOS

   Comment
   Very close cos 0.897
9. 09
   H&M hm.com Top 1K

   Swedish multinational clothing-retail company

   • Adobe
   • Akamai Edge DNS
   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite

   0 say H&M is a good alternative to ASOS 0 say H&M isn’t a real alternative to ASOS

   Comment
   Very close cos 0.894
10. 10
    eBay ebay.com Top 1K English

    Error Page | eBay

    American multinational internet corporation that manages eBay.com

    • Adobe
    • Atlassian
    • DocuSign
    • Google Search Console
    • NS1
    • Stripe

    0 say eBay is a good alternative to ASOS 0 say eBay isn’t a real alternative to ASOS

    Comment
    Very close cos 0.897
11. 11
    Ozon ozon.ru Top 1K

    Russian online retailer

    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Miro
    • GlobalSign
    • Yandex Webmaster

    0 say Ozon is a good alternative to ASOS 0 say Ozon isn’t a real alternative to ASOS

    Comment
    Close cos 0.893
12. 12
    Amazon amazon.co.uk Top 1K

    American multinational technology company

    • Adobe
    • Atlassian
    • Canva
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365

    0 say Amazon is a good alternative to ASOS 0 say Amazon isn’t a real alternative to ASOS

    Comment
    Close cos 0.893
13. 13
    Marks & Spencer marksandspencer.com Top 10K English

    M&S | Marks & Spencer | Fashion, Home, Beauty, Food & Gifts

    Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Order online with free delivery or collection at M&S

    • Akamai Edge DNS
    • Google Search Console
    • Microsoft 365
    • Miro
    • Akamai
    • Akamai Bot Manager

    0 say Marks & Spencer is a good alternative to ASOS 0 say Marks & Spencer isn’t a real alternative to ASOS

    Comment
    Close cos 0.893
14. 14
    etsy.com Top 1K English

    etsy.com

    American e-commerce company

    • Adobe
    • Apple Business
    • Atlassian
    • DocuSign
    • Google Search Console
    • Meta Business Suite

    0 say etsy.com is a good alternative to ASOS 0 say etsy.com isn’t a real alternative to ASOS

    Comment
    Very close cos 0.895
15. 15
    zozo.jp Top 10K

    • Akamai Edge DNS
    • Google Search Console
    • Amazon SES
    • GlobalSign

    0 say zozo.jp is a good alternative to ASOS 0 say zozo.jp isn’t a real alternative to ASOS

    Comment
    Close cos 0.891
16. 16
    Nordstrom nordstrom.com Top 10K

    American chain of luxury department stores

    • Adobe
    • Apple Business
    • Atlassian
    • DocuSign
    • Google Search Console
    • Meta Business Suite

    0 say Nordstrom is a good alternative to ASOS 0 say Nordstrom isn’t a real alternative to ASOS

    Comment
    Close cos 0.892
17. 17
    Target target.com Top 1K English

    Target : Expect More. Pay Less.

    Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

    • Akamai Edge DNS
    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • OpenAI

    0 say Target is a good alternative to ASOS 0 say Target isn’t a real alternative to ASOS

    Comment
    Close cos 0.891
18. 18
    Sephora sephora.com Top 10K

    French multinational chain of cosmetics stores

    • Apple Business
    • DocuSign
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • OpenAI

    0 say Sephora is a good alternative to ASOS 0 say Sephora isn’t a real alternative to ASOS

    Comment
    Close cos 0.890
19. 19
    Next next.co.uk Top 10K

    British retailer

    • Adobe
    • Apple Business
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Akamai

    0 say Next is a good alternative to ASOS 0 say Next isn’t a real alternative to ASOS

    Comment
    Close cos 0.889
20. 20
    Alza.cz alza.cz Top 10K

    Alza.cz

    Czech e-commerce company

    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • OpenAI

    0 say Alza.cz is a good alternative to ASOS 0 say Alza.cz isn’t a real alternative to ASOS

    Comment
    Close cos 0.888

Ranked by score: the cosine similarity of each site’s vector to asos.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones ASOS uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What ASOS is built with, and what its closest competitors use, from its homepage’s code and its DNS records.