Alternatives and competitors
Sites like Sephora
The 20 closest beauty retail alternatives to Sephora, ranked by what they actually offer, and the 10 technologies behind it.
Looking for an alternative to Sephora? The closest matches are Ulta Beauty, Wayfair and Gold Apple. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 7 ms
01 · Entity
About Sephora
Sephora sephora.com
Wikidata: French multinational chain of cosmetics stores
Summary by Claude
Online store of a multinational beauty retailer selling cosmetics, skincare, fragrance, hair care and beauty tools from hundreds of brands plus its own Sephora Collection label.
- Who it’s for
- Beauty and cosmetics shoppers
- Business model
- Retail product sales
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Sephora’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Sephora
Thumbs up if it’s a real alternative to Sephora, thumbs down if it isn’t.
We can’t read sephora.com’s homepage (bot protection page), so it’s compared on what Wikidata and Wikipedia say about it.
- 01
American chain of beauty stores
Very close cos 0.923 - 02
Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More
Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.
Very close cos 0.902 - 03
Gold Apple — checking device
Russian chain of beauty stores
Very close cos 0.895 - 04
etsy.com
American e-commerce company
Very close cos 0.899 - 05
Bazaarvoice | The UGC Platform for Authentic Shopper Experiences
The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.
Very close cos 0.897 - 06
E-commerce company of fashion & lifestyle products in India
Very close cos 0.895 - 07
fnac.com
French multinational electronics store chain
Very close cos 0.895 - 08
online luxury fashion marketplace
Very close cos 0.895 - 09
American retailer of lingerie
Close cos 0.890 - 10
M&S | Marks & Spencer | Fashion, Home, Beauty, Food & Gifts
Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Order online with free delivery or collection at M&S
Close cos 0.892 - 11
leroymerlin.fr
French home improvement and gardening retailer
Very close cos 0.894 - 12
Australian online fashion retailer
Close cos 0.892 - 13
Women's & Men's Clothing, Shop Online Fashion | SHEIN
From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN
Close cos 0.893 - 14
Error Page | eBay
American multinational internet corporation that manages eBay.com
Close cos 0.893 - 15
British online fashion and beauty retailer
Close cos 0.890 - 16
retailer for clothing and perfumes, headquartered in Spain
Close cos 0.887 - 17
Walgreens: Pharmacy, Health & Wellness, Photo & More for You
Your go-to for Pharmacy, Health & Wellness and Photo products. Refill prescriptions online, order items for delivery or store pickup, and create Photo Gifts.
Close cos 0.889 - 18
department store chain in the United States
Close cos 0.888 - 19
pagesjaunes : Trouvez plus que des coordonnées.
telephone and business directory
Close cos 0.888 - 20
Poshmark: Buy and sell fashion, home decor, beauty & more
Buy, sell, and discover fashion, home decor, beauty, and more
Close cos 0.889
Ranked by score: the cosine similarity of each site’s vector to sephora.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Sephora uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Sephora is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- Cookie consent
- OneTrust TXT onetrust-domain-verification=62a359d40ad4415288a478471aa9fa3a
- CDN
- Akamai header server: AkamaiGHost
- Email hosting
- Microsoft 365 TXT MS=ms50227709
- Proofpoint MX mxa-0024c501.gslb.pphosted.com
- SaaS tools (verified in DNS)
- Apple Business TXT apple-domain-verification=pqMeHOV2j4w-pkkBS4X21IDlNgjPELtxHFT3-7NtIks
- DocuSign TXT docusign=c7fef28a-af76-4784-be9b-6606567c38df
- GlobalSign TXT globalsign-domain-verification=OQabhvx-zf_SprJqImOF_5WN9Qbwqj6vQAWtTN…
- Google Search Console TXT google-site-verification=WNX1ysYVbECjYO8mGhlevACSFLeqRfUA6yYd4qszs7k
- Meta Business Suite TXT facebook-domain-verification=1erzwpskm9raiwyr4w31j91tqhrxyp
- OpenAI TXT openai-domain-verification=dv-PRJUv14xFokT9pfcVVLt746q
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Sephora adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Microsoft 365 17/20
- Apple Business 15/20
- Atlassian · not on sephora.com 14/20
- Miro · not on sephora.com 10/20
- Adobe · not on sephora.com 10/20
- Akamai Edge DNS · not on sephora.com 9/20
- DocuSign 9/20
- OneTrust 8/20
- Google Workspace · not on sephora.com 8/20
- Meta Business Suite 8/20
- GlobalSign 6/20
- Stripe · not on sephora.com 6/20
- Proofpoint 5/20
- NS1 · not on sephora.com 5/20
- Akamai 5/20