Alternatives and competitors
Sites like Ulta Beauty
The 20 closest beauty retail alternatives to Ulta Beauty, ranked by what they actually offer, and the 9 technologies behind it.
Looking for an alternative to Ulta Beauty? The closest matches are Sephora, Gold Apple and Wayfair. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 22 ms
01 · Entity
About Ulta Beauty
Ulta Beauty ulta.com
Wikidata: American chain of beauty stores
Summary by Claude
Ulta Beauty's online store sells cosmetics, skincare, fragrances, haircare, nail and bath products, and beauty tools from prestige and mass-market brands. It also offers salon service booking and a loyalty program tied to its US retail stores.
- Who it’s for
- US beauty shoppers
- Business model
- Retail product sales
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Ulta Beauty’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Ulta Beauty
Thumbs up if it’s a real alternative to Ulta Beauty, thumbs down if it isn’t.
We can’t read ulta.com’s homepage (UND_ERR_CONNECT_TIMEOUT), so it’s compared on what Wikidata and Wikipedia say about it.
- 01
French multinational chain of cosmetics stores
Very close cos 0.923 - 02
Gold Apple — checking device
Russian chain of beauty stores
Close cos 0.884 - 03
Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More
Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.
Close cos 0.888 - 04
etsy.com
American e-commerce company
Close cos 0.885 - 05
Error Page | eBay
American multinational internet corporation that manages eBay.com
Close cos 0.885 - 06
department store chain in the United States
Close cos 0.881 - 07
Client Challenge
American online music distributor
Close cos 0.877 - 08
American chain of luxury department stores
Close cos 0.875 - 09
American multinational home improvement supplies retailing company
Close cos 0.875 - 10
North American arts and crafts retail chain
Close cos 0.871 - 11
Bazaarvoice | The UGC Platform for Authentic Shopper Experiences
The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.
Close cos 0.873 - 12
American department store chain
Close cos 0.871 - 13
Walmart | Save Money. Live better.
Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!
Close cos 0.871 - 14
OTTO - Mode, Möbel & Technik » Zum Online-Shop
OTTO Online-Shop » Viele Marken ✓ Tolle Angebote ✓ Top Service » Ratenkauf ✓ Kauf auf Rechnung ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!
Close cos 0.872 - 15
American multinational retailing company
Close cos 0.870 - 16
US-based online used bookseller
Close cos 0.870 - 17
Rakuten: Shop. Get Cash Back. Repeat.
Feel the joy of Cash Back! Start your shopping at Rakuten - Shop as usual - Get Cash Back. Shop at over 3500 stores and get paid.
Close cos 0.869 - 18
American retailer of lingerie
Close cos 0.867 - 19
Polish e-commerce service
Close cos 0.871 - 20
Shutterfly | Photo Books, Cards, Prints, Wall Art, Gifts, Wedding
Shop Shutterfly for custom photo books, prints, cards, invitations, gifts, wall art, calendars, and more. Personalize your favorite moments with high-quality, meaningful photo products.
Close cos 0.870
Ranked by score: the cosine similarity of each site’s vector to ulta.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Ulta Beauty uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Ulta Beauty is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- Cookie consent
- OneTrust TXT onetrust-domain-verification=0b0535ec1c144c60887cfb9fdd8ded81
- Email hosting
- Microsoft 365 TXT MS=ms60657334
- Proofpoint MX mxa-001e8203.gslb.pphosted.com
- DNS hosting
- Akamai Edge DNS NS a10-65.akam.net
- SaaS tools (verified in DNS)
- Apple Business TXT apple-domain-verification=0hfigtnOBBNEkLlwNW4ye1gzcZKCQ7GZbRRtkNssedU
- Atlassian TXT atlassian-domain-verification=t8SGLkXKbdceXmjoBp7JgmU0t5y/UUFrpxUXE7J…
- Dropbox TXT dropbox-domain-verification=a0934nk25pie
- Google Search Console TXT google-site-verification=-istfczj_PdO2gsk65K-vEG7bhh_X2OAE2NXYnp0Nag
- Miro TXT miro-verification=d304fa61e9f9c8cb7b10f6033247503cbfcee9e2
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Ulta Beauty adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Atlassian 17/20
- Microsoft 365 16/20
- Apple Business 15/20
- Adobe · not on ulta.com 13/20
- Meta Business Suite · not on ulta.com 10/20
- DocuSign · not on ulta.com 9/20
- Proofpoint 9/20
- OneTrust 8/20
- OpenAI · not on ulta.com 8/20
- Miro 8/20
- Akamai Edge DNS 8/20
- Akamai · not on ulta.com 7/20
- GlobalSign · not on ulta.com 7/20
- Fastly · not on ulta.com 5/20
- Canva · not on ulta.com 5/20