Sites like Michaels

01 · Entity

About Michaels

Michaels michaels.com

Wikidata: North American arts and crafts retail chain

Top 10K · #4,613 11 technologies Crawled Nov 6, 2026

Visit Michaels

Summary by Claude

Online store of the Michaels retail chain selling arts and crafts supplies, custom framing, floral, wall décor, party and seasonal merchandise, with store pickup and classes.

Who it’s for

Crafters, artists, DIY home decorators

Business model

Retail sales

• arts and crafts retail
• craft supplies
• custom framing
• yarn and knitting
• art supplies
• artificial flowers
• party supplies
• home décor
• craft classes

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Michaels’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

We can’t read michaels.com’s homepage (bot protection page), so it’s compared on what Wikidata and Wikipedia say about it.

1. 01
   Macy's macys.com Top 10K English

   department store chain in the United States

   • Akamai
   • Akamai Edge DNS
   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite

   0 say Macy's is a good alternative to Michaels 0 say Macy's isn’t a real alternative to Michaels

   Comment
   Very close cos 0.913
2. 02
   Wayfair wayfair.com Top 10K English

   Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

   Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

   • Apple Business
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Miro
   • Proofpoint

   0 say Wayfair is a good alternative to Michaels 0 say Wayfair isn’t a real alternative to Michaels

   Comment
   Very close cos 0.909
3. 03
   etsy.com Top 1K English

   etsy.com

   American e-commerce company

   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Miro

   0 say etsy.com is a good alternative to Michaels 0 say etsy.com isn’t a real alternative to Michaels

   Comment
   Very close cos 0.909
4. 04
   The Home Depot homedepot.com Top 1K

   American multinational home improvement supplies retailing company

   • Akamai
   • Akamai Edge DNS
   • Atlassian
   • Google Search Console
   • Proofpoint
   • Adobe

   0 say The Home Depot is a good alternative to Michaels 0 say The Home Depot isn’t a real alternative to Michaels

   Comment
   Very close cos 0.907
5. 05
   Leroy Merlin leroymerlin.fr Top 10K English

   leroymerlin.fr

   French home improvement and gardening retailer

   • Atlassian
   • Google Search Console
   • Miro
   • Proofpoint
   • Adobe
   • Brevo

   0 say Leroy Merlin is a good alternative to Michaels 0 say Leroy Merlin isn’t a real alternative to Michaels

   Comment
   Very close cos 0.898
6. 06
   WebstaurantStore webstaurantstore.com Top 10K English

   WebstaurantStore: Commercial Restaurant Supplies

   Shop 420k+ commercial products for businesses, food service, & restaurants. Get the best bulk & wholesale pricing on popular brands at WebstaurantStore!

   • Apple Business
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • OpenAI
   • Proofpoint

   0 say WebstaurantStore is a good alternative to Michaels 0 say WebstaurantStore isn’t a real alternative to Michaels

   Comment
   Very close cos 0.895
7. 07
   Pixels pixels.com Top 10K English

   Pixels | Art You'll Love from Independent Artists

   Pixels is the place for affordable wall art, t-shirts, art prints, phone cases, and more from independent artists and global brands. All Pixels orders include a 30 day money-back guarantee and help support living artists all over the world.

   • Google Search Console
   • Apache HTTP Server
   • Bing Webmaster Tools
   • Google Tag Manager
   • Google Workspace
   • Meta Pixel

   0 say Pixels is a good alternative to Michaels 0 say Pixels isn’t a real alternative to Michaels

   Comment
   Very close cos 0.897
8. 08
   Target target.com Top 1K English

   Target : Expect More. Pay Less.

   Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

   • Akamai Edge DNS
   • Apple Business
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • OpenAI

   0 say Target is a good alternative to Michaels 0 say Target isn’t a real alternative to Michaels

   Comment
   Close cos 0.890
9. 09
   John Lewis johnlewis.com Top 10K English

   John Lewis & Partners | Never Knowingly Undersold

   Proudly shaping British life for over 150 years, John Lewis blends timeless tradition with modern living across homeware, fashion, and technology. Discover the difference today.

   • Akamai
   • Akamai Edge DNS
   • Apple Business
   • Google Search Console
   • Meta Business Suite
   • Proofpoint

   0 say John Lewis is a good alternative to Michaels 0 say John Lewis isn’t a real alternative to Michaels

   Comment
   Close cos 0.888
10. 10
    Kohl's kohls.com Top 10K

    American department store chain

    • Akamai
    • Akamai Edge DNS
    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365

    0 say Kohl's is a good alternative to Michaels 0 say Kohl's isn’t a real alternative to Michaels

    Comment
    Close cos 0.888
11. 11
    Newegg newegg.com Top 10K English

    American online electronics retailer

    • Akamai Edge DNS
    • Apple Business
    • Google Search Console
    • Microsoft 365
    • OpenAI
    • Proofpoint

    0 say Newegg is a good alternative to Michaels 0 say Newegg isn’t a real alternative to Michaels

    Comment
    Close cos 0.887
12. 12
    Shutterfly shutterfly.com Top 10K English

    Shutterfly | Photo Books, Cards, Prints, Wall Art, Gifts, Wedding

    Shop Shutterfly for custom photo books, prints, cards, invitations, gifts, wall art, calendars, and more. Personalize your favorite moments with high-quality, meaningful photo products.

    • Akamai
    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365

    0 say Shutterfly is a good alternative to Michaels 0 say Shutterfly isn’t a real alternative to Michaels

    Comment
    Close cos 0.887
13. 13
    VseInstrumenti.ru vseinstrumenti.ru Top 10K

    Russian chain of shops and pick-up points of tools

    • Google Search Console
    • GlobalSign
    • nginx
    • Yandex Mail
    • Yandex Webmaster

    0 say VseInstrumenti.ru is a good alternative to Michaels 0 say VseInstrumenti.ru isn’t a real alternative to Michaels

    Comment
    Close cos 0.886
14. 14
    Sweetwater sweetwater.com Top 10K English

    Sweetwater: Musical Instruments, Pro Audio, Accessories & More

    Sweetwater is the world's leading music technology and instrument retailer, offering ✓ Highly Knowledgeable Sales Engineers, ✓ In-house Technical Support...

    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Adobe
    • Algolia

    0 say Sweetwater is a good alternative to Michaels 0 say Sweetwater isn’t a real alternative to Michaels

    Comment
    Close cos 0.884
15. 15
    Chewy chewy.com Top 10K

    internet retailer of pet items

    • Akamai
    • Akamai Edge DNS
    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite

    0 say Chewy is a good alternative to Michaels 0 say Chewy isn’t a real alternative to Michaels

    Comment
    Close cos 0.884
16. 16
    Menards menards.com Top 10K

    American home improvement store chain

    • Apple Business
    • Google Search Console
    • Microsoft 365
    • GlobalSign
    • GoDaddy DNS
    • Imperva

    0 say Menards is a good alternative to Michaels 0 say Menards isn’t a real alternative to Michaels

    Comment
    Close cos 0.883
17. 17
    Big Cartel bigcartel.com Top 10K English

    Free, Easy Online Stores for Artists & Small Businesses

    Start your free online store & scale as you grow. Easily manage your e-commerce business. Join a community of artists & small businesses.

    • Google Search Console
    • Microsoft 365
    • OpenAI
    • Amplitude
    • Cloudflare
    • Cloudflare DNS

    0 say Big Cartel is a good alternative to Michaels 0 say Big Cartel isn’t a real alternative to Michaels

    Comment
    Close cos 0.886
18. 18
    Zazzle zazzle.com Top 10K English

    Uh-oh! Something doesn't look right.

    platform for building online shops

    • Atlassian
    • Google Search Console
    • Proofpoint
    • Fastly
    • Stripe

    0 say Zazzle is a good alternative to Michaels 0 say Zazzle isn’t a real alternative to Michaels

    Comment
    Close cos 0.886
19. 19
    Marks & Spencer marksandspencer.com Top 10K English

    M&S | Marks & Spencer | Fashion, Home, Beauty, Food & Gifts

    Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Order online with free delivery or collection at M&S

    • Akamai
    • Akamai Edge DNS
    • Google Search Console
    • Microsoft 365
    • Miro
    • Akamai Bot Manager

    0 say Marks & Spencer is a good alternative to Michaels 0 say Marks & Spencer isn’t a real alternative to Michaels

    Comment
    Close cos 0.883
20. 20
    Walmart walmart.com Top 1K English

    Walmart | Save Money. Live better.

    Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!

    • Akamai Edge DNS
    • Google Search Console
    • OpenAI
    • Proofpoint
    • Canva
    • GlobalSign

    0 say Walmart is a good alternative to Michaels 0 say Walmart isn’t a real alternative to Michaels

    Comment
    Close cos 0.883

Ranked by score: the cosine similarity of each site’s vector to michaels.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Michaels uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Michaels is built with, and what its closest competitors use, from its homepage’s code and its DNS records.