Sites like Rakuten

01 · Entity

About Rakuten

Rakuten rakuten.com

Rakuten: Shop. Get Cash Back. Repeat.

Feel the joy of Cash Back! Start your shopping at Rakuten - Shop as usual - Get Cash Back. Shop at over 3500 stores and get paid.

Wikidata: e-commerce website

Top 1K · #813 14 technologies Crawled Nov 6, 2026

Visit Rakuten

Summary by Claude

Rakuten.com is a US cash back shopping portal where members earn a percentage back on purchases made through links to over 3,500 partner online stores, plus coupons and card-linked offers.

Who it’s for

US online shoppers

Business model

Affiliate commissions

• cash back rewards
• cash back shopping
• online coupons
• promo codes
• card-linked offers
• browser extension
• referral bonuses
• retailer deals

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Rakuten’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

1. 01
   Capital One Shopping capitaloneshopping.com Top 10K English

   Capital One Shopping: Coupons, Loyalty, and Deals

   Add our 100% free extension in seconds to find exclusive deals at over 30K stores and automatically apply coupons & Rewards to your cart.

   • Google Search Console
   • Amazon SES
   • Cloudflare
   • Cloudflare DNS
   • Google Workspace
   • Proofpoint

   0 say Capital One Shopping is a good alternative to Rakuten 0 say Capital One Shopping isn’t a real alternative to Rakuten

   Comment
   Very close cos 0.904
2. 02
   Shop shop.app Top 1K English

   Shop - Shopping designed around you

   Shop from top brands, earn exclusive rewards, and track your packages all in one place. Now available on iOS, Android, and web.

   • Google Search Console
   • Microsoft 365
   • Cloudflare
   • Google Workspace
   • Meta Business Suite
   • Zendesk

   0 say Shop is a good alternative to Rakuten 0 say Shop isn’t a real alternative to Rakuten

   Comment
   Very close cos 0.907
3. 03
   Bazaarvoice bazaarvoice.com Top 10K English

   Bazaarvoice | The UGC Platform for Authentic Shopper Experiences

   The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.

   • Adobe
   • Akamai Edge DNS
   • Apple Business
   • Atlassian
   • DocuSign
   • Google Search Console

   0 say Bazaarvoice is a good alternative to Rakuten 0 say Bazaarvoice isn’t a real alternative to Rakuten

   Comment
   Very close cos 0.906
4. 04
   kakaku.com Top 10K Japanese

   価格.com - 「買ってよかった」をすべてのひとに。

   「買ってよかった！」と思えるお買い物は価格.comから！ パソコンや家電から、ファッション、食品に至るまで、あらゆる製品・サービスを、販売価格やクチコミ情報、ランキングなどの視点から比較・検討できる、お買い物支援サイトです。

   • Adobe
   • Atlassian
   • Google Search Console
   • OpenAI
   • Adobe Experience Platform Tags
   • Cloudflare

   0 say kakaku.com is a good alternative to Rakuten 0 say kakaku.com isn’t a real alternative to Rakuten

   Comment
   Very close cos 0.904
5. 05
   Checkout.com checkout.com English

   Payment services to power your performance | Checkout.com

   Boost your acceptance rate, cut processing costs, fight fraud, and create extraordinary customer experiences with Checkout.com's payment solutions.

   • Adobe
   • Apple Business
   • Atlassian
   • DocuSign
   • Google Search Console
   • Microsoft 365

   0 say Checkout.com is a good alternative to Rakuten 0 say Checkout.com isn’t a real alternative to Rakuten

   Comment
   Very close cos 0.900
6. 06
   Infoseek[インフォシーク] infoseek.co.jp Top 10K Japanese

   Infoseek[インフォシーク] - 楽天が運営するニュースサイト

   Infoseek（インフォシーク）は、社会、経済、国際、芸能、スポーツ、IT、天気等の最新ニュースを配信しています。楽天ポイントが獲得出来るお小遣いコンテンツ（ポイ活）やお得な情報も充実しています。

   • Google Search Console
   • Microsoft 365
   • cdnjs
   • Google Ad Manager
   • jQuery
   • Taboola

   0 say Infoseek[インフォシーク] is a good alternative to Rakuten 0 say Infoseek[インフォシーク] isn’t a real alternative to Rakuten

   Comment
   Very close cos 0.902
7. 07
   Wayfair wayfair.com Top 10K English

   Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

   Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

   • Adobe
   • Apple Business
   • Atlassian
   • DocuSign
   • Google Search Console
   • Microsoft 365

   0 say Wayfair is a good alternative to Rakuten 0 say Wayfair isn’t a real alternative to Rakuten

   Comment
   Very close cos 0.897
8. 08
   Alibaba Group alibaba.com Top 1K English

   Alibaba.com: Manufacturers, Suppliers, Exporters & Importers from the world's largest online B2B marketplace

   Find quality Manufacturers, Suppliers, Exporters, Importers, Buyers, Wholesalers, Products and Trade Leads from our award-winning International Trade Site. Import & Export on alibaba.com

   • Google Search Console
   • React
   • Zoom
   • GlobalSign
   • Java
   • Yandex Webmaster

   0 say Alibaba Group is a good alternative to Rakuten 0 say Alibaba Group isn’t a real alternative to Rakuten

   Comment
   Very close cos 0.897
9. 09
   Zappos zappos.com Top 10K English

   Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com

   Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.

   • Adobe
   • Akamai Edge DNS
   • Apple Business
   • Atlassian
   • DocuSign
   • Google Search Console

   0 say Zappos is a good alternative to Rakuten 0 say Zappos isn’t a real alternative to Rakuten

   Comment
   Very close cos 0.894
10. 10
    ecnavi.jp Top 10K Japanese

    ポイントサイトの副業でお小遣い稼ぎ - ECナビ

    ECナビは、日本最大級のポイントサイトです。ネットショッピングやアンケート、無料会員登録やミニゲームなどで現金や電子マネー、ギフト券などと交換できるポイントが貰えます。副業、副収入にも最適。毎日ポイントをゲットして、カンタンお小遣いかせぎしよう！

    • Google Search Console
    • Next.js
    • React
    • Amazon SES
    • Apache HTTP Server
    • Amazon CloudFront

    0 say ecnavi.jp is a good alternative to Rakuten 0 say ecnavi.jp isn’t a real alternative to Rakuten

    Comment
    Close cos 0.891
11. 11
    Semrush semrush.com Top 10K English

    Semrush: Your Unfair Advantage for Growing Brand Visibility

    Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Miro

    0 say Semrush is a good alternative to Rakuten 0 say Semrush isn’t a real alternative to Rakuten

    Comment
    Close cos 0.892
12. 12
    Big Cartel bigcartel.com Top 10K English

    Free, Easy Online Stores for Artists & Small Businesses

    Start your free online store & scale as you grow. Easily manage your e-commerce business. Join a community of artists & small businesses.

    • Google Search Console
    • Microsoft 365
    • Next.js
    • OpenAI
    • React
    • Amplitude

    0 say Big Cartel is a good alternative to Rakuten 0 say Big Cartel isn’t a real alternative to Rakuten

    Comment
    Close cos 0.892
13. 13
    etsy.com Top 1K English

    etsy.com

    American e-commerce company

    • Adobe
    • Apple Business
    • Atlassian
    • DocuSign
    • Google Search Console
    • Microsoft 365

    0 say etsy.com is a good alternative to Rakuten 0 say etsy.com isn’t a real alternative to Rakuten

    Comment
    Close cos 0.892
14. 14
    Tripadvisor tripadvisor.com Top 1K English

    tripadvisor.com

    American travel website company

    • Apple Business
    • Atlassian
    • DocuSign
    • Google Search Console
    • Microsoft 365
    • Miro

    0 say Tripadvisor is a good alternative to Rakuten 0 say Tripadvisor isn’t a real alternative to Rakuten

    Comment
    Close cos 0.893
15. 15
    JD.com jd.com Top 1K

    京东全球版-专业的综合网上购物商城

    京东全球版-专业的综合网上购物商城，为您提供正品低价的购物选择、优质便捷的服务体验。商品来自全球数十万品牌商家，囊括家电、手机、计算机、服装、居家、母婴、美妆、个护、食品等丰富品类，满足各种购物需求。香港的用户支持自提、京东集运和国际卡支付，现时已覆盖香港、澳门、台湾、新加坡、马来西亚、美国、加拿大、澳大利亚、新西兰和日本等海外200多个国家和地区。

    • nginx
    • React
    • GlobalSign
    • jQuery
    • Mailchimp

    0 say JD.com is a good alternative to Rakuten 0 say JD.com isn’t a real alternative to Rakuten

    Comment
    Close cos 0.890
16. 16
    PayPal paypal.com Top 1K English

    Pay, Send and Save Money with PayPal | PayPal US

    From paying friends to saving money or getting cash back when you shop, explore what the new PayPal app has to offer.

    • Adobe
    • Atlassian
    • Microsoft 365
    • Bootstrap
    • Cloudflare
    • DataDome

    0 say PayPal is a good alternative to Rakuten 0 say PayPal isn’t a real alternative to Rakuten

    Comment
    Close cos 0.889
17. 17
    Naver naver.com Top 1K Korean

    NAVER

    네이버 메인에서 다양한 정보와 유용한 컨텐츠를 만나 보세요

    • Google Search Console
    • Meta Business Suite

    0 say Naver is a good alternative to Rakuten 0 say Naver isn’t a real alternative to Rakuten

    Comment
    Close cos 0.890
18. 18
    Klook klook.com Top 10K English

    klook.com

    website where tourists can book activities

    • Apple Business
    • Google Search Console
    • Microsoft 365
    • OpenAI
    • Cloudflare
    • DataDome

    0 say Klook is a good alternative to Rakuten 0 say Klook isn’t a real alternative to Rakuten

    Comment
    Close cos 0.892
19. 19
    Redfin redfin.com Top 10K English

    Human Verification

    American real estate brokerage

    • Adobe
    • Apple Business
    • Atlassian
    • DocuSign
    • Google Search Console
    • Microsoft 365

    0 say Redfin is a good alternative to Rakuten 0 say Redfin isn’t a real alternative to Rakuten

    Comment
    Close cos 0.891
20. 20
    Rokt rokt.com Top 10K English

    Unlock the Moment That Matters Most | Rokt

    Ecommerce technology platform powering 13B+ transactions annually. AI-driven relevance in the Transaction Moment™ drives incremental profit, customer acquisition, and enhanced CX for 30,000+ global brands.

    • Apple Business
    • Atlassian
    • DocuSign
    • Google Search Console
    • OpenAI
    • Zoom

    0 say Rokt is a good alternative to Rakuten 0 say Rokt isn’t a real alternative to Rakuten

    Comment
    Close cos 0.886

Ranked by score: the cosine similarity of each site’s vector to rakuten.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Rakuten uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Rakuten is built with, and what its closest competitors use, from its homepage’s code and its DNS records.