Alternatives and competitors
Sites like Semrush
The 20 closest SEO software alternatives to Semrush, ranked by what they actually offer, and the 23 technologies behind it.
Looking for an alternative to Semrush? The closest matches are Ahrefs, Bazaarvoice and Moz. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 17 ms
01 · Entity
About Semrush
Semrush semrush.com
Semrush: Your Unfair Advantage for Growing Brand Visibility
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
Wikidata: American SaaS platform for SEO, content marketing, and competitive analysis
Summary by Claude
Subscription software for search engine optimization and online marketing, providing keyword research, backlink and competitor analysis, site audits, rank tracking, PPC research, local SEO and tracking of brand visibility in AI chatbot answers.
- Who it’s for
- Marketers, SEO specialists, agencies and businesses
- Business model
- Subscriptions
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Semrush’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Semrush
Thumbs up if it’s a real alternative to Semrush, thumbs down if it isn’t.
- 01
Ahrefs—AI Marketing Platform Powered by Big Data
We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.
Very close cos 0.936 - 02
Bazaarvoice | The UGC Platform for Authentic Shopper Experiences
The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.
Very close cos 0.931 - 03
Moz - SEO Software for Smarter Marketing
Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!
Very close cos 0.925 - 04
Search Engine Journal - The AI Search & SEO News That Matters
Search Engine Journal is the last independent voice in search, sharing the latest AI search, SEO, GEO & AEO news that impact marketing strategy and business growth.
Very close cos 0.922 - 05
Future proof your business with GTM AI
Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.
Very close cos 0.918 - 06
SurveyMonkey: The World’s Most Popular Survey Platform
Easily create surveys and forms with AI and templates for employee and customer feedback, market research, event registrations and more. Get started free.
Very close cos 0.919 - 07
Similarweb: AI-Powered Digital Data Intelligence Solutions
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
Very close cos 0.914 - 08
Put AI agents to work for marketing | Jasper
Orchestrate intelligent agents to run end-to-end marketing workflows delivering speed, control, and measurable impact.
Very close cos 0.910 - 09
Envato® | AI Tools and Unlimited Creative Assets
Create and customize content with AI tools and unlimited creative assets for professional and commercial use.
Very close cos 0.914 - 10
Statista - The Statistics Portal for Market Data, Market Research and Market Studies
Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database
Very close cos 0.910 - 11
Adobe: Creative, marketing and document management solutions
Adobe is changing the world through digital experiences. We help our customers create, deliver and optimize content and applications.
Very close cos 0.909 - 12
Optimizely - AI to create and optimize digital experiences
Everything marketing and digital teams need to create content fast, test and personalize, and prove business impact.
Very close cos 0.906 - 13
Yotpo: loyalty, reviews & AI visibility for ecommerce
Drive ecommerce growth with Yotpo. Build loyalty programs, collect reviews, and boost AI visibility to get found, earn trust, and turn shoppers into advocates.
Very close cos 0.906 - 14
Neil Patel: Helping You Succeed Through Digital Marketing!
Master digital marketing with Neil Patel and NP Digital. Explore expert SEO advice, free AI-powered tools, and omnichannel strategies to grow your business.
Very close cos 0.904 - 15 Very close cos 0.904
- 16
impact.com - The All-in-One Partnership Management Platform
Unify affiliate, influencer, creator, and referral programs with impact.com’s partnership management platform. Discover, track, and grow partner revenue.
Very close cos 0.903 - 17
US market research company
Very close cos 0.903 - 18
Salesforce: Das führende CRM mit KI | Salesforce DE
Salesforce ist das führende CRM mit KI. Es hilft Unternehmen, sich auf völlig neue Weise mit Kund:innen zu vernetzen, indem es die Daten, Apps und Agents zusammenbringt, die das Unternehmen am Laufen halten.
Very close cos 0.904 - 19
Piano | Data-Driven Customer Engagement Solutions
Welcome to Piano, the leading platform for data analytics, audience segmentation, and customer engagement. Discover how we help businesses grow through data-driven insights.
Very close cos 0.902 - 20 Very close cos 0.908
Ranked by score: the cosine similarity of each site’s vector to semrush.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Semrush uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Semrush is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- Fonts
- Google Fonts asset https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,…
- Marketing automation
- Live chat & support
- Hosting
- Google Cloud header via: 1.1 google
- Web servers
- nginx header server: nginx
- Languages & backends
- PHP cookie PHPSESSID
- Email hosting
- Google Workspace TXT v=spf1 mx include:_spf.google.com include:usb._netblocks.mimecast.com…
- Microsoft 365 TXT MS=ms90185148
- Mimecast MX usb-smtp-inbound-1.mimecast.com
- Email delivery
- Amazon SES TXT v=spf1 mx include:_spf.google.com include:usb._netblocks.mimecast.com…
- Mailchimp Transactional TXT v=spf1 mx include:_spf.google.com include:usb._netblocks.mimecast.com…
- DNS hosting
- Google Cloud DNS NS ns-cloud-e1.googledomains.com
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=9e2233e4bee36f8c577772a15f83ea2887da0acd1…
- Apple Business TXT apple-domain-verification=jqXRNmPmTwwTjBYo
- Atlassian TXT atlassian-domain-verification=HsXqGyMljRsmEH6YwDOlJeL5RynYoGdbTwkU3nP…
- Google Search Console TXT google-site-verification=N92wr1UtG9CBIK7ZKs-RPz5BK6hi5Wnd8IjOAzqy63s
- Meta Business Suite TXT facebook-domain-verification=6zt69ggysiztnc3tk714d886fs3t3s
- Miro TXT miro-verification=06c0c44b44af219ca7a206d9d8c9729d95a46db8
- Notion TXT notion-domain-verification=PlfMolzbMlXLbWnfFbddmq4ohGB9km6tE9JhovfXVKf
- OpenAI TXT openai-domain-verification=dv-KI6NdhrJwaSBsG2Oy2TM1OQY
- Salesforce TXT v=spf1 mx include:_spf.google.com include:usb._netblocks.mimecast.com…
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Semrush adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Atlassian 14/20
- Google Workspace 13/20
- Microsoft 365 12/20
- Meta Business Suite 11/20
- Google Tag Manager · not on semrush.com 11/20
- OpenAI 10/20
- Stripe · not on semrush.com 10/20
- Cloudflare · not on semrush.com 9/20
- Apple Business 9/20
- Cloudflare DNS · not on semrush.com 8/20
- Adobe 8/20
- DocuSign · not on semrush.com 8/20
- Miro 8/20
- HubSpot 8/20
- Amazon Route 53 · not on semrush.com 7/20