Alternatives and competitors
Sites like Ahrefs
The 20 closest SEO software alternatives to Ahrefs, ranked by what they actually offer, and the 19 technologies behind it.
Looking for an alternative to Ahrefs? The closest matches are Semrush, Bazaarvoice and Airbridge. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 9 ms
01 · Entity
About Ahrefs
Ahrefs ahrefs.com
Ahrefs—AI Marketing Platform Powered by Big Data
We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.
Wikidata: search engine optimization company
Summary by Claude
Ahrefs is a subscription SEO and marketing software suite. It provides backlink and keyword research, competitor analysis, rank tracking, site audits, content tools, local SEO and tracking of brand visibility in AI chatbots, all built on its own web crawl index.
- Who it’s for
- SEO professionals, marketers and agencies
- Business model
- Subscriptions
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Ahrefs’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Ahrefs
Thumbs up if it’s a real alternative to Ahrefs, thumbs down if it isn’t.
- 01
Semrush: Your Unfair Advantage for Growing Brand Visibility
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
Very close cos 0.936 - 02
Bazaarvoice | The UGC Platform for Authentic Shopper Experiences
The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.
Very close cos 0.896 - 03
Attribution for Subscription Apps | Airbridge
See which ads and content drive installs, trials, subscriptions, and revenue. Compare results with ad spend. Try Airbridge free for 30 days.
Close cos 0.892 - 04
Put AI agents to work for marketing | Jasper
Orchestrate intelligent agents to run end-to-end marketing workflows delivering speed, control, and measurable impact.
Close cos 0.890 - 05
Moz - SEO Software for Smarter Marketing
Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!
- Cloudflare
- Cloudflare DNS
- Cloudflare Web Analytics
- Google Search Console
- Google Workspace
- Meta Business Suite
Close cos 0.890 - 06
Marfeel
A suite of solutions designed for every publisher's needs
Close cos 0.889 - 07
Similarweb: AI-Powered Digital Data Intelligence Solutions
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
Close cos 0.889 - 08
Future proof your business with GTM AI
Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.
- Cloudflare
- Cloudflare DNS
- Google Ads conversion tracking
- Google Analytics
- Google Search Console
- Google Workspace
Close cos 0.885 - 09
multichannel advertising platform
Close cos 0.884 - 10
Simple Page
food focused online social networking service
Close cos 0.886 - 11
US market research company
Close cos 0.884 - 12
Neil Patel: Helping You Succeed Through Digital Marketing!
Master digital marketing with Neil Patel and NP Digital. Explore expert SEO advice, free AI-powered tools, and omnichannel strategies to grow your business.
Close cos 0.882 - 13
Error 403 Forbidden
American software company
Close cos 0.883 - 14
SurveyMonkey: The World’s Most Popular Survey Platform
Easily create surveys and forms with AI and templates for employee and customer feedback, market research, event registrations and more. Get started free.
Close cos 0.883 - 15
Google
search engine by Google LLC
Close cos 0.886 - 16
Customer Experience Platform | Airship
Airship is the only mobile-first customer experience platform that delivers measurable results through AI-powered, unified cross-channel experiences.
Close cos 0.879 - 17
Optimizely - AI to create and optimize digital experiences
Everything marketing and digital teams need to create content fast, test and personalize, and prove business impact.
Close cos 0.880 - 18
Yandex — fast Internet search
Yandex finds anything: webpages, images, music, good. Solve any problem — from everyday to a scientific one. Search by text, voice or image.
Close cos 0.881 - 19
Answers - The Most Trusted Place for Answering Life's Questions
Answers is the place to go to get the answers you need and to ask the questions you want
Close cos 0.881 - 20
college sports website focused on news and recruiting
Close cos 0.880
Ranked by score: the cosine similarity of each site’s vector to ahrefs.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Ahrefs uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Ahrefs is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- Analytics
- Cloudflare Web Analytics asset https://static.cloudflareinsights.com/beacon.min.js/vce701823e78c4301a35b7e07294d87301792…
- Google Analytics page source: googletagmanager.com/gtag/js
- Advertising
- Google Ads conversion tracking page source: gtag('config', 'AW-
- LinkedIn Insight Tag page source: snap.licdn.com/li.lms-analytics
- Meta Pixel page source: connect.facebook.net/en_US/fbevents.js
- Reddit Pixel page source: redditstatic.com/ads/pixel
- X (Twitter) Pixel page source: static.ads-twitter.com/uwt.js
- Marketing automation
- Mailchimp TXT v=spf1 include:sendgrid.net include:_spf.google.com include:spf.mail.…
- Cookie consent
- CookieYes page source: cdn-cookieyes.com
- Payments
- Stripe TXT stripe-verification=5050a531839b76be29b99cc3258d7154e48a08398c8055b83…
- CDN
- Cloudflare header cf-ray: a56309e9fad7ff54-HAM
- Email hosting
- Google Workspace MX smtp.google.com
- Microsoft 365 TXT MS=ms30123980
- Email delivery
- SendGrid TXT v=spf1 include:sendgrid.net include:_spf.google.com include:spf.mail.…
- DNS hosting
- Cloudflare DNS NS adam.ns.cloudflare.com
- SaaS tools (verified in DNS)
- Google Search Console TXT google-site-verification=V7LJIPB3UIcXIvbUUew6uuGP0WRmaOSRQ-I3si_JLBI
- Meta Business Suite TXT facebook-domain-verification=td8brmt3wu6dbdsm0q071p91in8qx8
- OpenAI TXT openai-domain-verification=dv-F3FZfMZ7tyPEwJUf4jrwRTXa
- Zoom TXT ZOOM_verify_vwLxddoJ4BT7INd3pWZ29h
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Ahrefs adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Google Workspace 15/20
- Atlassian · not on ahrefs.com 11/20
- Meta Business Suite 11/20
- DocuSign · not on ahrefs.com 11/20
- Microsoft 365 9/20
- OpenAI 9/20
- Apple Business · not on ahrefs.com 8/20
- Google Tag Manager · not on ahrefs.com 8/20
- Adobe · not on ahrefs.com 7/20
- HubSpot · not on ahrefs.com 7/20
- Zendesk · not on ahrefs.com 7/20
- Cloudflare 7/20
- Cloudflare DNS 7/20
- Miro · not on ahrefs.com 6/20
- OneTrust · not on ahrefs.com 6/20