Alternatives and competitors
Sites like Google
The 20 closest web search engine alternatives to Google, ranked by what they actually offer, and the 7 technologies behind it.
Looking for an alternative to Google? The closest matches are Microsoft Bing, DuckDuckGo and Startpage.com. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 20 ms
01 · Entity
About Google
Google google.com
Wikidata: search engine by Google LLC
Summary by Claude
A web search engine that lets users find web pages, images, news, videos, maps and direct answers by typing queries into a search box.
- Who it’s for
- General internet users worldwide
- Business model
- Advertising
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Google’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Google
Thumbs up if it’s a real alternative to Google, thumbs down if it isn’t.
Startups challenging Google
All challengersYounger companies going after Google, often too small to rank among its nearest neighbours yet.
Convex vs Firebase
Queries are reactive: the UI updates by itself when data changes.
Evidence vs Looker
Reports are SQL and Markdown files, reviewed and versioned in Git.
Supabase vs Firebase
Built on Postgres: real SQL, joins and extensions instead of a document store.
Tally vs Google Forms
Unlimited forms and responses on the free plan.
Plausible vs Google Analytics
No cookies and no personal data, so no consent banner is needed in most cases.
Fathom Analytics vs Google Analytics
No cookies and no personal data stored.
- 01
Search - Microsoft Bing
Search with Microsoft Bing and use the power of AI to find information, explore webpages, images, videos, maps, and more. A smart search engine for the forever curious.
Very close cos 0.941 - 02
DuckDuckGo - Protection. Privacy. Peace of mind.
The Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs.
Very close cos 0.933 - 03
privacy-focused online search engine
Very close cos 0.925 - 04
Qwant - The search engine that values you as a user, not as a product
Fast, reliable answers and still in trust: Qwant does not store your search data, does not sell your personal data and is hosted in Europe.
Very close cos 0.924 - 05
Yandex — fast Internet search
Yandex finds anything: webpages, images, music, good. Solve any problem — from everyday to a scientific one. Search by text, voice or image.
Very close cos 0.923 - 06
company owned by System1
Very close cos 0.921 - 07
Answers - The Most Trusted Place for Answering Life's Questions
Answers is the place to go to get the answers you need and to ask the questions you want
Very close cos 0.921 - 08
Search Engine Journal - The AI Search & SEO News That Matters
Search Engine Journal is the last independent voice in search, sharing the latest AI search, SEO, GEO & AEO news that impact marketing strategy and business growth.
- Google Search Console
- Google Workspace
- Meta Business Suite
- Bing Webmaster Tools
- Google Ad Manager
- Google Tag Manager
Very close cos 0.919 - 09
GIPHY - Be Animated
GIPHY is the platform that animates your world. Find the GIFs, Clips, and Stickers that make your conversations more positive, more expressive, and more you.
Very close cos 0.917 - 10
Perplexity
Perplexity is a free AI-powered answer engine that provides accurate, trusted, and real-time answers to any question.
Very close cos 0.916 - 11
Яндекс — быстрый поиск в интернете
Яндекс, найдётся всё: сайты, изображения, музыка, товары. Решайте любые задачи — от повседневных вопросов до научной работы. Можно искать текстом, голосом или по картинке.
Very close cos 0.918 - 12
Рамблер — медийный портал: новости России и мира, почта, поиск, погода
Рамблер — последние новости сегодня, развлекательные и коммуникационные сервисы: поиск информации в интернете, электронная почта, гороскопы, прогноз погоды, телепрограмма
Very close cos 0.919 - 13
product discovery website
Very close cos 0.915 - 14 so.com Top 10K
360搜索,SO靠谱
360搜索是安全、精准、可信赖的新一代搜索引擎,依托于360母品牌的安全优势,全面拦截各类钓鱼欺诈等恶意网站,提供更放心的搜索服务。 360搜索 so靠谱。
Very close cos 0.915 - 15
Simple Page
food focused online social networking service
Very close cos 0.914 - 16
Genius
American digital media company
Very close cos 0.908 - 17
Yahoo | Mail, Weather, Search, Politics, News, Finance, Sports & Videos
Latest news coverage, email, free stock quotes, live scores and video are just the beginning. Discover more every day at Yahoo!
Very close cos 0.910 - 19
American social news aggregation website and discussion portal
Very close cos 0.909 - 20
Internet Meme Database | Know Your Meme
Know Your Meme is a website dedicated to documenting Internet phenomena: viral videos, image macros, catchphrases, web celebs and more.
Very close cos 0.908
Ranked by score: the cosine similarity of each site’s vector to google.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Google is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- Cookie consent
- OneTrust TXT onetrust-domain-verification=6d685f1d41a94696ad7ef771f68993e0
- Web servers
- Google Web Server header server: gws
- Email hosting
- Google Workspace MX smtp.google.com
- SaaS tools (verified in DNS)
- Apple Business TXT apple-domain-verification=30afIBcvSuDV2PLX
- DocuSign TXT docusign=1b0a6754-49b1-4db5-8540-d2c12664b289
- Google Search Console TXT google-site-verification=wD8N7i1JTNTkezJ49swvWW48f8_9xveREV4oB-0Hf5o
- Meta Business Suite TXT facebook-domain-verification=22rm551cu4k0ab0bxsw536tlds4h95
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Google adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- Google Workspace 12/20
- Meta Business Suite 10/20
- Apple Business 7/20
- Microsoft 365 · not on google.com 6/20
- DocuSign 6/20
- Slack · not on google.com 5/20
- Stripe · not on google.com 5/20
- GlobalSign · not on google.com 5/20
- Amazon Route 53 · not on google.com 5/20
- SendGrid · not on google.com 5/20
- Cloudflare · not on google.com 5/20
- Next.js · not on google.com 4/20
- OpenAI · not on google.com 4/20
- React · not on google.com 4/20
- Zoom · not on google.com 4/20