Alternatives and competitors

Sites like AdRoll

The 20 closest digital advertising software alternatives to AdRoll, ranked by what they actually offer, and the 12 technologies behind it.

Looking for an alternative to AdRoll? The closest matches are Criteo, Bazaarvoice and Semrush. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.

Neighbours
k = 20
Sites searched
4,032
Vector
384-d
Query
18 ms

01 · Entity

About AdRoll

AdRoll adroll.com

Wikidata: multichannel advertising platform

Top 10K · #1,520 12 technologies Crawled Nov 6, 2026

Summary by Claude

AdRoll provides software for running display, social, and email ad campaigns, best known for retargeting ads that show website visitors relevant ads across other sites and social networks.

Who it’s for
Ecommerce brands and small to mid-sized marketers
Business model
Ad spend fees and software subscriptions

02 · Embedding space

Competitor map

Each alternative by how close its vector is to AdRoll’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

similarity × popularity

AdRiverYour Online ChoicesBasisMailerLiteAdMaticAdobeRTB HouseSemrushBazaarvoiceCriteo

03 · Nearest neighbours

Alternatives to AdRoll

Thumbs up if it’s a real alternative to AdRoll, thumbs down if it isn’t.

We can’t read adroll.com’s homepage (UND_ERR_CONNECT_TIMEOUT), so it’s compared on what Wikidata and Wikipedia say about it.

  1. 01
    Criteo criteo.com Top 1K English

    The Global Commerce Intelligence Platform

    Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data

  2. 02
    Bazaarvoice bazaarvoice.com Top 10K English

    Bazaarvoice | The UGC Platform for Authentic Shopper Experiences

    The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.

  3. 03
    Semrush semrush.com Top 10K English

    Semrush: Your Unfair Advantage for Growing Brand Visibility

    Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

  4. 04
    RTB House rtbhouse.com Top 10K English

    RTB House. The Next-generation Performance DSP

    Cut through the online noise with truly personalized marketing campaigns powered by Deep Learning. Drive growth on web and app.

  5. 05
    Adobe adobe.com Top 100

    Adobe: Creative, marketing and document management solutions

    Adobe is changing the world through digital experiences. We help our customers create, deliver and optimize content and applications.

  6. 06
    AdMatic admatic.de Top 10K English

    AdMatic GmbH – AI-Driven Advertising | Human-Centric Results

  7. 07
    MailerLite mailerlite.com Top 10K English

    Create Email Marketing Your Audience Will Love - MailerLite

    Digital marketing tools to grow your audience faster and drive revenue smarter. Backed by 24/7 award-winning support. Check it out now!

  8. 08
    Automatic Data Processing adp.com Top 10K English

    Payroll, HR and Tax Services | ADP Official Site

    ADP offers industry-leading online payroll and HR solutions, plus tax, compliance, benefit administration and more.

  9. 09
    Basis sitescout.com Top 10K English

    Advertising Automation Platform for Omnichannel Media | Basis

    Plan, activate, optimize, and reconcile media across programmatic, search, and social with one unified advertising automation platform.

  10. 10
    Your Online Choices youronlinechoices.com Top 10K

    Your Online Choices | EDAA

  11. 11
    AdRiver adriver.ru Top 1K Russian

    AdRiver — Система управления и аудита интернет-рекламы

  12. 12
    33Across 33across.com Top 1K English

    Publisher monetization company

  13. 13
    Buzzoola buzzoola.com Top 10K English

    Buzzoola - innovative technologies for brands, publishers and ad platforms.

    Ad Exchange with fast connection and access to the largest DSPs and SSPs. Programmatic buying of traffic from direct publishers on Web, In-App and Smart TV.

  14. 14
    AdMaster admaster.cc Top 10K Chinese

    AdMaster | AI Advertising Platform

    AdMaster: Bring your brands into the real lives of 2 billion users via AI.

  15. 15
    AdsPower指纹浏览器 adspower.net Top 10K Chinese

    AdsPower指纹浏览器 - 防关联浏览器多开,跨境电商超级浏览器,免费指纹浏览器,ads浏览器

    AdsPower是专业的指纹浏览器,帮助跨境电商、海外社媒营销、广告投放等团队管理多个账号,为每个账号创建独立浏览器环境,实现防关联运营,支持代理IP、自动化和团队协作。全球超过1000万用户选择AdsPower,在同一台电脑上安全管理上千个账号,有效降低封号风险和提升多账号管理效率。

  16. 16
    Ahrefs ahrefs.com Top 10K English

    Ahrefs—AI Marketing Platform Powered by Big Data

    We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.

  17. 17
    YourAdChoices.com youradchoices.com Top 10K English

    YourAdChoices.com | Welcome to YourAdChoices.com

  18. 18
    AdGuard adguard.com Top 10K English

    AdGuard Ad Blocker — block ads, popups, and trackers

    AdGuard is the best way to get rid of annoying ads and online tracking and protect your computer from malware. Make your web surfing fast, safe and ad-free

  19. 19
    EMARKETER emarketer.com Top 10K English

    US market research company

  20. 20
    Amadeus Hospitality travelaudience.com Top 10K English

    Amadeus Hospitality | Advertising Solutions

    Drive direct bookings with Amadeus Hospitality hotel marketing software. This advanced hospitality marketing software serves as a premium platform.

Ranked by score: the cosine similarity of each site’s vector to adroll.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones AdRoll uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What AdRoll is built with, and what its closest competitors use, from its homepage’s code and its DNS records.

Built with

Marketing automation
  • HubSpot TXT hubspot-developer-verification=YWEzNGU1MjktOGZiZC00ZTQ4LTlmZGMtMTViYT…
  • Mailchimp TXT v=spf1 include:_spf.google.com include:_spf.sendergen.com include:_sp…
  • Marketo TXT v=spf1 include:_spf.google.com include:_spf.sendergen.com include:_sp…
Live chat & support
  • Zendesk TXT v=spf1 include:_spf.google.com include:_spf.sendergen.com include:_sp…
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Apple Business TXT apple-domain-verification=618zcnALYcgGxgjJ
  • Atlassian TXT atlassian-domain-verification=yFDq0NoJ2gw1UXfpIwy8xKFt+Sy1WoW1cJDFQ20…
  • DocuSign TXT docusign=bc31b75c-0c38-4d57-b677-b0dc6dc5c2e1
  • GlobalSign TXT _globalsign-domain-verification=HAV0DdFrnLUqX_rElt-qy46djfIXvl0vWWSpv…
  • Google Search Console TXT google-site-verification=PLdDrtGdx-st8XOKRLgkKd14AjMTb5B7y9R9Zkls1CA
  • Miro TXT miro-verification=355b38eaf58497c180e05c5f06d293c3e87aefb2

Stack changes

No changes yet. Each new crawl is compared with the last one, and what AdRoll adds or drops shows up here.

SimilarSiteSearch

Competitors by meaning, stacks from the source. Data from public homepages and DNS.

About our crawler