Alternatives and competitors
Sites like Similarweb
The 20 closest digital market intelligence alternatives to Similarweb, ranked by what they actually offer, and the 15 technologies behind it.
Looking for an alternative to Similarweb? The closest matches are Semrush, Alexa Internet and Google. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 16 ms
01 · Entity
About Similarweb
Similarweb similarweb.com
Similarweb: AI-Powered Digital Data Intelligence Solutions
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
Wikidata: provider of website rankings and analytics
Summary by Claude
Similarweb provides web traffic and mobile app analytics data, letting businesses benchmark competitors' websites and apps, research markets, and use SEO, ad intelligence and sales prospecting tools.
- Who it’s for
- Marketers, analysts, sales teams, investors
- Business model
- Subscriptions
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Similarweb’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Similarweb
Thumbs up if it’s a real alternative to Similarweb, thumbs down if it isn’t.
- 01
Semrush: Your Unfair Advantage for Growing Brand Visibility
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
Very close cos 0.914 - 02 Very close cos 0.908
- 03
Google
search engine by Google LLC
Very close cos 0.904 - 04
TradingView — Track All Markets
Where the world charts, chats, and trades markets. We're a supercharged super-charting platform and social network for traders and investors. Free to sign up.
Very close cos 0.901 - 05
Search Engine Journal - The AI Search & SEO News That Matters
Search Engine Journal is the last independent voice in search, sharing the latest AI search, SEO, GEO & AEO news that impact marketing strategy and business growth.
Very close cos 0.899 - 06
Bazaarvoice | The UGC Platform for Authentic Shopper Experiences
The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.
Very close cos 0.897 - 07
Search Flights, Hotels & Rental Cars | KAYAK
KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & rental cars.
Very close cos 0.898 - 08
Plausible Analytics | Simple, privacy-friendly Google Analytics alternative
Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.
Very close cos 0.895 - 09
Moz - SEO Software for Smarter Marketing
Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!
Close cos 0.893 - 10
tripadvisor.com
American travel website company
Very close cos 0.897 - 11
company owned by System1
Close cos 0.894 - 12
SurveyMonkey: The World’s Most Popular Survey Platform
Easily create surveys and forms with AI and templates for employee and customer feedback, market research, event registrations and more. Get started free.
Close cos 0.894 - 13
American technology company
Close cos 0.891 - 14
Product Intelligence Platform for the AI Era | Mixpanel
Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.
Close cos 0.891 - 15
WordPress Themes & Website Templates from ThemeForest
Discover 1000s of premium WordPress themes & website templates, including multipurpose and responsive Bootstrap templates, email templates & HTML templates.
Close cos 0.892 - 16
Ahrefs—AI Marketing Platform Powered by Big Data
We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.
Close cos 0.889 - 17
You.com | Search and inference for AI
The core AI infrastructure you need to maximize accuracy while reducing latency and costs.
Close cos 0.889 - 18
AppsFlyer | Modern Marketing Cloud
Unify measurement, deep linking, data collaboration, and AI across mobile, web, CTV, console and beyond. Make smarter decisions, optimize every channel, and prove impact with the platform built for modern marketing.
Close cos 0.889 - 19
Can I use... Support tables for HTML5, CSS3, etc
"Can I use" provides up-to-date browser support tables for support of front-end web technologies on desktop and mobile web browsers.
Close cos 0.888 - 20
LSEG Data & Analytics | Financial Technology & Data | Data Analytics
LSEG Data & Analytics: Partnering with 40,000+ customers and 400,000+ users worldwide to empower financial insights through data and technology.
- Amazon CloudFront
- Google Search Console
- Microsoft 365
- Adobe
- Adobe Experience Manager
- Adobe Experience Platform Tags
Close cos 0.888
Ranked by score: the cosine similarity of each site’s vector to similarweb.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Similarweb uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Similarweb is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- CMS
- WordPress page source: /wp-content/
- Fonts
- Google Fonts asset https://fonts.googleapis.com/
- Analytics
- Matomo page source: matomo.php
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- HubSpot TXT hubspot-developer-verification=YzQxMmNmMGYtODBlZC00YzMyLThhNjMtOGZhYz…
- CDN
- Amazon CloudFront header x-amz-cf-id: cIb99c4QEciGbj86XwZ6aAd1qs1hJv3ZAyxI8uqjjDY6TQe8W-uZ1g==
- jsDelivr asset https://cdn.jsdelivr.net/npm/fingerprintjs2@2.1.4/dist/fingerprint2.min.js
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms31049686
- DNS hosting
- Amazon Route 53 NS ns-341.awsdns-42.com
- SaaS tools (verified in DNS)
- Atlassian TXT atlassian-domain-verification=pFNTNgwfx/4RHOz5lRjLo6fUnadQQ7aRqsOKMzf…
- Google Search Console meta google-site-verification: bv-IihuLs4AaRhmOHJR6cYqdDlhOYB--TYDajI3TBJw
- OpenAI TXT openai-domain-verification=dv-bxJngmO8ICBRd63W2JaDGgCN
- Zoom TXT ZOOM_verify_drly2GHE194LMQ5YfDInRa
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Similarweb adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- Google Workspace 12/20
- Microsoft 365 11/20
- Apple Business · not on similarweb.com 10/20
- OpenAI 9/20
- Adobe · not on similarweb.com 8/20
- Atlassian 8/20
- Meta Business Suite · not on similarweb.com 8/20
- Amazon Route 53 8/20
- DocuSign · not on similarweb.com 8/20
- OneTrust · not on similarweb.com 8/20
- Stripe · not on similarweb.com 7/20
- HubSpot 6/20
- nginx · not on similarweb.com 6/20
- Zendesk · not on similarweb.com 6/20
- Amazon SES · not on similarweb.com 5/20