Alternatives and competitors

Sites like Semrush

The 20 closest SEO software alternatives to Semrush, ranked by what they actually offer, and the 23 technologies behind it.

Looking for an alternative to Semrush? The closest matches are Ahrefs, Bazaarvoice and Moz. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.

Neighbours
k = 20
Sites searched
4,032
Vector
384-d
Query
17 ms

01 · Entity

About Semrush

Semrush semrush.com

Semrush: Your Unfair Advantage for Growing Brand Visibility

Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

Wikidata: American SaaS platform for SEO, content marketing, and competitive analysis

Top 10K · #2,351 English 23 technologies Crawled Nov 6, 2026
Visit Semrush

Summary by Claude

Subscription software for search engine optimization and online marketing, providing keyword research, backlink and competitor analysis, site audits, rank tracking, PPC research, local SEO and tracking of brand visibility in AI chatbot answers.

Who it’s for
Marketers, SEO specialists, agencies and businesses
Business model
Subscriptions

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Semrush’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

similarity × popularity

StatistaEnvato®JasperSimilarwebSurveyMonkeyCopy.aiSearch Engine JournalMozBazaarvoiceAhrefs

03 · Nearest neighbours

Alternatives to Semrush

Thumbs up if it’s a real alternative to Semrush, thumbs down if it isn’t.

Only in English
  1. 01
    Ahrefs ahrefs.com Top 10K English

    Ahrefs—AI Marketing Platform Powered by Big Data

    We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.

  2. 02
    Bazaarvoice bazaarvoice.com Top 10K English

    Bazaarvoice | The UGC Platform for Authentic Shopper Experiences

    The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.

  3. 03
    Moz moz.com Top 10K English

    Moz - SEO Software for Smarter Marketing

    Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!

  4. 04
    Search Engine Journal searchenginejournal.com Top 10K English

    Search Engine Journal - The AI Search & SEO News That Matters

    Search Engine Journal is the last independent voice in search, sharing the latest AI search, SEO, GEO & AEO news that impact marketing strategy and business growth.

  5. 05
    Copy.ai copy.ai English

    Future proof your business with GTM AI

    Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.

  6. 06
    SurveyMonkey surveymonkey.com Top 1K English

    SurveyMonkey: The World’s Most Popular Survey Platform

    Easily create surveys and forms with AI and templates for employee and customer feedback, market research, event registrations and more. Get started free.

  7. 07
    Similarweb similarweb.com Top 10K English

    Similarweb: AI-Powered Digital Data Intelligence Solutions

    Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.

  8. 08
    Jasper jasper.ai English

    Put AI agents to work for marketing | Jasper

    Orchestrate intelligent agents to run end-to-end marketing workflows delivering speed, control, and measurable impact.

  9. 09
    Envato® envato.com Top 10K English

    Envato® | AI Tools and Unlimited Creative Assets

    Create and customize content with AI tools and unlimited creative assets for professional and commercial use.

  10. 10
    Statista statista.com Top 1K English

    Statista - The Statistics Portal for Market Data, Market Research and Market Studies

    Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database

  11. 11
    Optimizely optimizely.com Top 1K English

    Optimizely - AI to create and optimize digital experiences

    Everything marketing and digital teams need to create content fast, test and personalize, and prove business impact.

  12. 12
    Yotpo yotpo.com Top 10K English

    Yotpo: loyalty, reviews & AI visibility for ecommerce

    Drive ecommerce growth with Yotpo. Build loyalty programs, collect reviews, and boost AI visibility to get found, earn trust, and turn shoppers into advocates.

  13. 13
    Neil Patel neilpatel.com Top 10K English

    Neil Patel: Helping You Succeed Through Digital Marketing!

    Master digital marketing with Neil Patel and NP Digital. Explore expert SEO advice, free AI-powered tools, and omnichannel strategies to grow your business.

  14. 14
    impact.com Top 10K English

    impact.com - The All-in-One Partnership Management Platform

    Unify affiliate, influencer, creator, and referral programs with impact.com’s partnership management platform. Discover, track, and grow partner revenue.

  15. 15
    EMARKETER emarketer.com Top 10K English

    US market research company

  16. 16
    Piano piano.io Top 10K English

    Piano | Data-Driven Customer Engagement Solutions

    Welcome to Piano, the leading platform for data analytics, audience segmentation, and customer engagement. Discover how we help businesses grow through data-driven insights.

  17. 17
    Plausible Analytics plausible.io Top 10K English

    Plausible Analytics | Simple, privacy-friendly Google Analytics alternative

    Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.

  18. 18
    Seeking Alpha seekingalpha.com Top 10K English

    Seeking Alpha | Stock Market Analysis & Tools for Investors

    Join Seeking Alpha, the largest investing community in the world. Get stock market news and analysis, investing ideas, earnings calls, charts and portfolio analysis tools.

  19. 19
    Marfeel newsroom.bi Top 10K English

    Marfeel

    A suite of solutions designed for every publisher's needs

  20. 20
    Basis sitescout.com Top 10K English

    Advertising Automation Platform for Omnichannel Media | Basis

    Plan, activate, optimize, and reconcile media across programmatic, search, and social with one unified advertising automation platform.

Ranked by score: the cosine similarity of each site’s vector to semrush.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Semrush uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Semrush is built with, and what its closest competitors use, from its homepage’s code and its DNS records.

Built with

Fonts
  • Google Fonts asset https://fonts.googleapis.com/css2?family=Inter:ital,opsz,wght@0,14..32,100..900;1,14..32,…
Marketing automation
  • HubSpot TXT hubspot-developer-verification=NmUwYTUxZmYtMmQzMi00NGNlLTg1NTctZjMxY2…
  • Marketo TXT v=spf1 mx include:_spf.google.com include:usb._netblocks.mimecast.com…
Live chat & support
  • Intercom page source: widget.intercom.io
  • Zendesk TXT v=spf1 mx include:_spf.google.com include:usb._netblocks.mimecast.com…
Hosting
Web servers
  • nginx header server: nginx
Languages & backends
  • PHP cookie PHPSESSID
Email hosting
Email delivery
  • Amazon SES TXT v=spf1 mx include:_spf.google.com include:usb._netblocks.mimecast.com…
  • Mailchimp Transactional TXT v=spf1 mx include:_spf.google.com include:usb._netblocks.mimecast.com…
DNS hosting
SaaS tools (verified in DNS)
  • Adobe TXT adobe-idp-site-verification=9e2233e4bee36f8c577772a15f83ea2887da0acd1…
  • Apple Business TXT apple-domain-verification=jqXRNmPmTwwTjBYo
  • Atlassian TXT atlassian-domain-verification=HsXqGyMljRsmEH6YwDOlJeL5RynYoGdbTwkU3nP…
  • Google Search Console TXT google-site-verification=N92wr1UtG9CBIK7ZKs-RPz5BK6hi5Wnd8IjOAzqy63s
  • Meta Business Suite TXT facebook-domain-verification=6zt69ggysiztnc3tk714d886fs3t3s
  • Miro TXT miro-verification=06c0c44b44af219ca7a206d9d8c9729d95a46db8
  • Notion TXT notion-domain-verification=PlfMolzbMlXLbWnfFbddmq4ohGB9km6tE9JhovfXVKf
  • OpenAI TXT openai-domain-verification=dv-KI6NdhrJwaSBsG2Oy2TM1OQY
  • Salesforce TXT v=spf1 mx include:_spf.google.com include:usb._netblocks.mimecast.com…

Stack changes

No changes yet. Each new crawl is compared with the last one, and what Semrush adds or drops shows up here.

SimilarSiteSearch

Competitors by meaning, stacks from the source. Data from public homepages and DNS.

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