Sites like Amazon
The 20 closest e-commerce marketplace alternatives to Amazon, ranked by what they actually offer, and the 11 technologies behind it.
Looking for an alternative to Amazon? The closest matches are eBay, bol and Temu. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 7 ms
01 · Entity
About Amazon
Amazon amazon.co.uk
Wikidata: American multinational technology company
Summary by Claude
UK version of Amazon's online retail marketplace selling a wide range of consumer goods from Amazon and third-party sellers, with delivery, Prime membership, digital media and devices.
- Who it’s for
- UK online shoppers
- Business model
- Retail sales, marketplace fees, subscriptions, advertising
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Amazon’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Amazon
Thumbs up if it’s a real alternative to Amazon, thumbs down if it isn’t.
We can’t read amazon.co.uk’s homepage (too little text on the homepage), so it’s compared on what Wikidata and Wikipedia say about it.
- 01
Error Page | eBay
American multinational internet corporation that manages eBay.com
Very close cos 0.920 - 02
bol
webshop in the Netherlands
Very close cos 0.906 - 03
Chinese online marketplace owned by PDD Holdings
Very close cos 0.907 - 04
Wish | Shop and Save
Discover affordable items for your home and life needs. Enjoy our money back guarantee, frequent discounts, flat rate shipping (select markets), and more.
Very close cos 0.905 - 05
American online electronics retailer
Very close cos 0.902 - 06
Alza.cz
Czech e-commerce company
Very close cos 0.902 - 07
Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com
Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.
Very close cos 0.903 - 08
E-commerce company Saudi
Very close cos 0.900 - 09
Russian online retailer
Very close cos 0.898 - 10
Russian online marketplace
Very close cos 0.900 - 11
Amazon News: Breaking news about Amazon and latest company updates
News announcements, original stories, and facts about Amazon.
Very close cos 0.897 - 12
Walmart | Save Money. Live better.
Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!
Very close cos 0.897 - 13
Black Friday - 2026: Electrocasnice mici
Romanian online retailer
Very close cos 0.898 - 14
فروشگاه اینترنتی دیجیکالا
هر آنچه که نیاز دارید با بهترین قیمت از دیجیکالا بخرید! جدیدترین انواع گوشی موبایل، لپ تاپ، لباس، لوازم آرایشی و بهداشتی، کتاب، لوازم خانگی، خودرو و... با امکان تعویض و مرجوعی آسان | ✓ارسال رايگان ✓پرداخت در محل ✓ضمانت بازگشت کالا - برای خرید کلیک کنید!
Very close cos 0.897 - 15
Leading Online Shopping Platform In Southeast Asia & Taiwan | Shopee
Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. It provides customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.
Very close cos 0.897 - 16
Hepsiburada | Güvenlik
Internet shopping site
Very close cos 0.898 - 17
fnac.com
French multinational electronics store chain
Very close cos 0.896 - 18
ERROR: The request could not be satisfied
online marketplace
Very close cos 0.898 - 19
etsy.com
American e-commerce company
Very close cos 0.897 - 20
Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More
Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.
Very close cos 0.895
Ranked by score: the cosine similarity of each site’s vector to amazon.co.uk’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Amazon uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Amazon is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- Payments
- Stripe TXT stripe-verification=8E217BE0FF12B50596BD78EEA3F81E62C6C7A2AC78FBD46DA…
- Security
- Akamai Bot Manager cookie ak_bmsc
- CDN
- Akamai header server: AkamaiGHost
- Email hosting
- Microsoft 365 TXT MS=ms12314789
- DNS hosting
- Amazon Route 53 NS ns-558.awsdns-05.net
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=b6bcd3e5aaffc63607c8bf75744d9a0d1febc50dd…
- Atlassian TXT atlassian-domain-verification=ZT4AapXgobCpXIWoNcd7gtMjZyOUdr4EDFMnFUW…
- Canva TXT canva-site-verification=4GkcbAA1cbE6ez2vGBtVOg
- Google Search Console TXT google-site-verification=6t-dcIVf42O-EoNSfBL2kWoN33DKL83FokcApn7S2us
- Meta Business Suite TXT facebook-domain-verification=s683te1vv3i7f7c7fbq4ps45yxkt6l
- Zoom TXT ZOOM_verify_3Ko9ExAfA3lpXCh9QPR15B
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Amazon adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Microsoft 365 16/20
- Apple Business · not on amazon.co.uk 12/20
- Meta Business Suite 11/20
- Atlassian 9/20
- Google Workspace · not on amazon.co.uk 9/20
- OpenAI · not on amazon.co.uk 9/20
- Adobe 7/20
- Miro · not on amazon.co.uk 7/20
- GlobalSign · not on amazon.co.uk 7/20
- Cloudflare · not on amazon.co.uk 5/20
- Amazon SES · not on amazon.co.uk 5/20
- Next.js · not on amazon.co.uk 5/20
- React · not on amazon.co.uk 5/20
- Salesforce · not on amazon.co.uk 5/20
- NS1 · not on amazon.co.uk 4/20