Alternatives and competitors
Sites like H&M
The 20 closest fast fashion retail alternatives to H&M, ranked by what they actually offer, and the 10 technologies behind it.
Looking for an alternative to H&M? The closest matches are Shein, Marks & Spencer and Mango. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 11 ms
01 · Entity
About H&M
Summary by Claude
H&M sells affordable fast-fashion clothing, accessories, shoes, beauty products and homeware through its online store and a global chain of retail shops.
- Who it’s for
- Budget-conscious fashion shoppers of all ages
- Business model
- Retail product sales
02 · Embedding space
Competitor map
Each alternative by how close its vector is to H&M’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to H&M
Thumbs up if it’s a real alternative to H&M, thumbs down if it isn’t.
We can’t read hm.com’s homepage (bot protection page), so it’s compared on what Wikidata and Wikipedia say about it.
- 01
Women's & Men's Clothing, Shop Online Fashion | SHEIN
From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN
Very close cos 0.942 - 02
M&S | Marks & Spencer | Fashion, Home, Beauty, Food & Gifts
Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Order online with free delivery or collection at M&S
Very close cos 0.911 - 03
clothing design and manufacturing company
Very close cos 0.909 - 04
Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com
Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.
Very close cos 0.908 - 05
American chain of luxury department stores
Very close cos 0.905 - 06
Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More
Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.
Very close cos 0.907 - 07
Australian online fashion retailer
Very close cos 0.905 - 08
Wish | Shop and Save
Discover affordable items for your home and life needs. Enjoy our money back guarantee, frequent discounts, flat rate shipping (select markets), and more.
Very close cos 0.904 - 09
Poshmark: Buy and sell fashion, home decor, beauty & more
Buy, sell, and discover fashion, home decor, beauty, and more
Very close cos 0.902 - 10
Select your country - Sinsay - Great fashion, Great prices!
Welcome to Sinsay online store. Your place to shop women, men and kids fashion. Choose your country and enjoy great fashion at great prices!
Very close cos 0.897 - 11
etsy.com
American e-commerce company
Very close cos 0.900 - 12
E-commerce company of fashion & lifestyle products in India
Very close cos 0.897 - 13
retailer for clothing and perfumes, headquartered in Spain
Very close cos 0.894 - 14
OTTO - Mode, Möbel & Technik » Zum Online-Shop
OTTO Online-Shop » Viele Marken ✓ Tolle Angebote ✓ Top Service » Ratenkauf ✓ Kauf auf Rechnung ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!
Very close cos 0.896 - 15
British online fashion and beauty retailer
Very close cos 0.894 - 16
British retailer
Close cos 0.890 - 17
Walmart | Save Money. Live better.
Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!
Close cos 0.891 - 18
Shop Shoes, Fashion & Accessories Online | Zalando
Shop the latest fashion & shoes online | Free delivery* & returns on most of the orders | Over 1,900 Brands – new products every day!
Close cos 0.890 - 19
American department store chain
Close cos 0.890 - 20
American multinational home improvement supplies retailing company
Close cos 0.889
Ranked by score: the cosine similarity of each site’s vector to hm.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones H&M uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What H&M is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- Cookie consent
- OneTrust TXT onetrust-domain-verification=1ff189c74ebf4c888372e3bb707a4308
- CDN
- Akamai header server: AkamaiGHost
- Email hosting
- Microsoft 365 MX hm-com.mail.protection.outlook.com
- DNS hosting
- Akamai Edge DNS NS a12-67.akam.net
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=6e80038b-44f6-419e-ae11-6ee6850aa026
- Apple Business TXT apple-domain-verification=5QKtbSvIP6R1eKDM
- Atlassian TXT atlassian-domain-verification=rXgVxegDgh2fm4nQaoSlS90nXn0F6BYiJPHz4hj…
- Google Search Console TXT google-site-verification=o1Jp_A7nyaqyVx2iVsGeOE5AxYVVGuHHujPKgvGsACQ
- Meta Business Suite TXT facebook-domain-verification=qxfyzws0ptcxs8pbyl4k14jy4vsldi
- Miro TXT miro-verification=e4059dff7f2d29aec9f55eeae3914fa0ef366d54
Stack changes
No changes yet. Each new crawl is compared with the last one, and what H&M adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Microsoft 365 18/20
- Apple Business 16/20
- Atlassian 15/20
- Adobe 13/20
- Miro 11/20
- Meta Business Suite 11/20
- Akamai Edge DNS 10/20
- DocuSign · not on hm.com 8/20
- OpenAI · not on hm.com 7/20
- OneTrust 7/20
- Google Workspace · not on hm.com 7/20
- Amazon Route 53 · not on hm.com 6/20
- Akamai 6/20
- Amazon SES · not on hm.com 6/20
- Zendesk · not on hm.com 6/20