Alternatives and competitors
Sites like Nike
The 20 closest athletic footwear and apparel alternatives to Nike, ranked by what they actually offer, and the 16 technologies behind it.
Looking for an alternative to Nike? The closest matches are Adidas, Dick's Sporting Goods and PUMA. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 18 ms
01 · Entity
About Nike
Nike nike.com
Nike. Just Do It. Nike DE
Nike präsentiert innovative Produkte, Erlebnisse und Services, um Athlet:innen zu inspirieren.
Wikidata: American athletic equipment company
Summary by Claude
Nike's official online store selling its athletic footwear, sportswear and sports equipment, including Jordan Brand products, with regional sites such as this German one.
- Who it’s for
- Athletes and general consumers buying sportswear
- Business model
- Direct product sales
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Nike’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Nike
Thumbs up if it’s a real alternative to Nike, thumbs down if it isn’t.
- 01
German multinational corporation
Very close cos 0.931 - 02
Site Unavailable
American sporting goods retailing corporation
Very close cos 0.922 - 03
PUMA.com | Clothing, Shoes, Accessories | PUMA US
Run The Streets. Do You. Research and shop all the latest gear from the world of Fashion, Sport, and everywhere in between.
Very close cos 0.911 - 04
Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com
Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.
Very close cos 0.912 - 05
Netshoes
Very close cos 0.911 - 06
SKECHERS DE | Offizieller Shop | Schuhe, Sneaker & Klamotten
Shoppe bei Skechers bequeme Schuhe, Sneaker & Bekleidung für Herren, Damen & Kinder. Entdecke neue Designs für Komfort & Style den ganzen Tag!
Very close cos 0.898 - 07
Sports Apparel, Jerseys, Hats, Sports Fan Gear & Collectibles | Fanatics.com - Officially Licensed Everything
Fanatics.com is the ultimate sports apparel and Fan Gear Store, featuring football Jerseys, T-shirts, Hats, Collectibles and merchandise for fans of the NFL, MLB, NBA, NHL, Soccer, and College.
Very close cos 0.897 - 08
Australian online fashion retailer
Close cos 0.891 - 09
POIZON(ДЭВУ) — Сначала проверка, потом отправка | Кроссовки, обувь, одежда и сумки
POIZON(ДЭВУ): Находите, приобретайте и делитесь проверенными премиальными товарами, включая кроссовки, одежду, аксессуары и не только. Проверка подлинности с помощью ИИ и экспертов, круглосуточная поддержка. Более 1,5 миллиона товаров от 400 мировых брендов, среди которых: кроссовки, обувь, одежда и аксессуары. Благодаря технологии ИИ и экспертам наша уникальная система проверки «Проверка подлинности перед отправкой» уже проверила более 600 миллионов товаров. Покупайте Nike, Jordan, Adidas, Gucci, Burberry, New Balance и другие. POIZON(ДЭВУ) предлагает 11 категорий товаров для комфортного шопи
Close cos 0.887 - 10
Sports | Sports Betting | Football Betting Online | BetKing
BetKing delivers the best betting experience and the best odds plus exclusive special markets on football, basketball, tennis, ice hockey, cricket and more. BetKing is a great place to begin betting as it ranks among the best online sports betting websites in Nigeria. You can also bet on virtual sports and games including the virtual football leagues, numbers and color games. The sports betting site is licensed by the National Lottery Regulatory Commission (NLRC), Lagos State Lotteries Board and other regional gambling regulators.
Close cos 0.885 - 11
Shop Shoes, Fashion & Accessories Online | Zalando
Shop the latest fashion & shoes online | Free delivery* & returns on most of the orders | Over 1,900 Brands – new products every day!
Close cos 0.879 - 12
Women's & Men's Clothing, Shop Online Fashion | SHEIN
From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN
Close cos 0.881 - 13
We Are Currently Unable to Provide a Shopping Experience for this Country
American department store chain
Close cos 0.877 - 14
Garmin Official Site
Delivering innovative GPS-enabled technology across diverse markets, including sports and fitness, outdoor recreation, marine, automotive, and aviation.
Close cos 0.872 - 15
Peloton: Innovative exercise equipment and personalized workout plans
Discover Peloton’s fitness equipment and personalized workout plans. From cardio to strength, find an exercise program that keeps you motivated and on track.
Close cos 0.871 - 16
Chinese multinational technology company established in 1984
Close cos 0.872 - 17
Gap Individual style for Women's, Men's, Baby & Kids' Clothing
Discover casual clothing for women, men, kids, and baby at Gap. Stylish, comfy, and modern pieces for the whole family. Enjoy special deals on jeans, tees & more!
Close cos 0.872 - 18
E-commerce company of fashion & lifestyle products in India
Close cos 0.874 - 19
Error Page | eBay
American multinational internet corporation that manages eBay.com
Close cos 0.875 - 20
British online fashion and beauty retailer
Close cos 0.872
Ranked by score: the cosine similarity of each site’s vector to nike.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Nike uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Nike is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- JavaScript frameworks
- Payments
- Stripe TXT stripe-verification=c814f4607c0171c39868805fb1ae7723a2d91d54b0c3149eb…
- Monitoring
- New Relic page source: NREUM
- Security
- Akamai Bot Manager cookie ak_bmsc
- CDN
- Email hosting
- Microsoft 365 TXT MS=ms93873368
- Proofpoint MX mxb-001b6002.gslb.pphosted.com
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=6f949b65-8b97-4bb1-be7a-6088c7b96a98
- Apple Business TXT apple-domain-verification=FIPflKu9G6kEqyab
- Atlassian TXT atlassian-domain-verification=pJlgODoOXqMpfPHoasf4sPWDltyOP4cWVg6ptKT…
- GlobalSign TXT _globalsign-domain-verification=oTFxDWw1mdzzP-Zd45wwC6Ifc6nSakWOmRQSY…
- Google Search Console TXT google-site-verification=0tcT2lcGC5FZjgDR2BU_t4PwfRpG5TdMC3W7Uq8tleI
- Meta Business Suite TXT facebook-domain-verification=9qrf9w3jjvoc7r3ry2mv6fds4qd9jd
- Zoom TXT ZOOM_verify_sCcWC00VT72Xd3cKn3ByDQ
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Nike adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Microsoft 365 16/20
- Atlassian 14/20
- Meta Business Suite 11/20
- Apple Business 11/20
- Adobe 10/20
- DocuSign · not on nike.com 10/20
- Miro · not on nike.com 8/20
- Akamai Edge DNS · not on nike.com 8/20
- Akamai 7/20
- OpenAI · not on nike.com 7/20
- Stripe 6/20
- Zendesk · not on nike.com 6/20
- Cloudflare DNS · not on nike.com 5/20
- Next.js 5/20
- React 5/20