Alternatives and competitors

Sites like PUMA

The 20 closest sportswear retail alternatives to PUMA, ranked by what they actually offer, and the 17 technologies behind it.

Looking for an alternative to PUMA? The closest matches are Adidas, Zappos and Nike. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.

Neighbours
k = 20
Sites searched
4,032
Vector
384-d
Query
6 ms

01 · Entity

About PUMA

PUMA puma.com

PUMA.com | Clothing, Shoes, Accessories | PUMA US

Run The Streets. Do You. Research and shop all the latest gear from the world of Fashion, Sport, and everywhere in between.

Top 10K · #5,921 English 17 technologies Crawled Nov 6, 2026
Visit PUMA

Summary by Claude

Official US online store of PUMA, selling the brand's athletic and lifestyle footwear, apparel and accessories for men, women and kids, including collaborations and running gear.

Who it’s for
Consumers of sportswear and sneakers
Business model
Direct product sales

02 · Embedding space

Competitor map

Each alternative by how close its vector is to PUMA’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

similarity × popularity

VintedSinsayeBayWayfairFanatics.comGAPZalandoSheinThe IconicZappos

03 · Nearest neighbours

Alternatives to PUMA

Thumbs up if it’s a real alternative to PUMA, thumbs down if it isn’t.

Only in English
  1. 01
    Zappos zappos.com Top 10K English

    Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com

    Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.

  2. 02
    The Iconic theiconic.com.au Top 10K English

    Australian online fashion retailer

  3. 03
    Shein shein.com Top 1K English

    Women's & Men's Clothing, Shop Online Fashion | SHEIN

    From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN

  4. 04
    Zalando zalando.de Top 10K English

    Shop Shoes, Fashion & Accessories Online | Zalando

    Shop the latest fashion & shoes online | Free delivery* & returns on most of the orders | Over 1,900 Brands – new products every day!

  5. 05
    GAP gap.com Top 10K English

    Gap Individual style for Women's, Men's, Baby & Kids' Clothing

    Discover casual clothing for women, men, kids, and baby at Gap. Stylish, comfy, and modern pieces for the whole family. Enjoy special deals on jeans, tees & more!

  6. 06
    Fanatics.com fanatics.com Top 10K English

    Sports Apparel, Jerseys, Hats, Sports Fan Gear & Collectibles | Fanatics.com - Officially Licensed Everything

    Fanatics.com is the ultimate sports apparel and Fan Gear Store, featuring football Jerseys, T-shirts, Hats, Collectibles and merchandise for fans of the NFL, MLB, NBA, NHL, Soccer, and College.

  7. 07
    Wayfair wayfair.com Top 10K English

    Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

    Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

  8. 08
    eBay ebay.com Top 1K English

    Error Page | eBay

    American multinational internet corporation that manages eBay.com

  9. 09
    Sinsay sinsay.com Top 10K English

    Select your country - Sinsay - Great fashion, Great prices!

    Welcome to Sinsay online store. Your place to shop women, men and kids fashion. Choose your country and enjoy great fashion at great prices!

  10. 10
    Vinted vinted.co.uk Top 10K English

    Vinted | Sell and buy clothes, shoes and accessories

    One community, thousands of brands, and a whole lot of second-hand style. Ready to get started? Here’s how it works.

  11. 11
    Target target.com Top 1K English

    Target : Expect More. Pay Less.

    Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

  12. 12
    Macy's macys.com Top 10K English

    department store chain in the United States

  13. 13
    bandcamp.com Top 1K English

    Client Challenge

    American online music distributor

  14. 14
    Sweetwater sweetwater.com Top 10K English

    Sweetwater: Musical Instruments, Pro Audio, Accessories & More

    Sweetwater is the world's leading music technology and instrument retailer, offering ✓ Highly Knowledgeable Sales Engineers, ✓ In-house Technical Support...

  15. 15
    etsy.com Top 1K English

    etsy.com

    American e-commerce company

  16. 16
    Poshmark poshmark.com Top 10K English

    Poshmark: Buy and sell fashion, home decor, beauty & more

    Buy, sell, and discover fashion, home decor, beauty, and more

  17. 17
    GameStop gamestop.com Top 10K English

    Consoles, Collectibles, Video Games, and More – Buy, Sell or Trade | GameStop

    Shop GameStop, the world's largest retail gaming and trade-in destination for Xbox, PlayStation, and Nintendo games, systems, consoles & accessories. Shop a wide selection of gamer-centric apparel, collectibles & more.

  18. 18
    Tradeinn tradeinn.com Top 10K English

    Tradeinn | Sports, fashion, technology and DIY

    Shop sports, fashion, kids´ wear, tech, and DIY gear. Secure buying, fast shipping, and up to 60% off. Quality brands at unbeatable prices!

  19. 19
    Bazaarvoice bazaarvoice.com Top 10K English

    Bazaarvoice | The UGC Platform for Authentic Shopper Experiences

    The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.

  20. 20
    playstation.com Top 1K English

    PlayStation® Official Site: Consoles, Games, Accessories & More

    Discover the world of PlayStation. Explore PS5 consoles, the latest games, PlayStation Plus, accessories and more on the official PlayStation website.

Ranked by score: the cosine similarity of each site’s vector to puma.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones PUMA uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What PUMA is built with, and what its closest competitors use, from its homepage’s code and its DNS records.

Built with

CMS
  • Sanity page source: cdn.sanity.io/
JavaScript frameworks
  • Next.js header x-powered-by: Next.js
  • React implied by Next.js (header x-powered-by: Next.js)
CSS & UI
A/B testing
Payments
  • Klarna page source: js.klarna.com
CDN
  • Fastly header x-served-by: cache-fra-eddf8230046-FRA, cache-ber1080035-BER
Hosting
  • Google Cloud header via: 1.1 google, 1.1 varnish, 1.1 varnish
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Adobe TXT adobe-idp-site-verification=add9efc245b7eac602e74cec31226dbdf2d2aaac6…
  • Bing Webmaster Tools meta msvalidate.01: 2A9EAE6A41044CA61F6FCAD3454E70A6
  • GlobalSign TXT globalsign-domain-verification=C250B15C61E7EFA78AFBF67FA8E4EED5
  • Google Search Console meta google-site-verification: fuTkqTLherNJsYYYxW6VfBMV-OHAOuOMtUp8jwytNAY
  • Meta Business Suite TXT facebook-domain-verification=7r1ti1dkhe8m7k6r8ckwemyddoag6b
  • Miro TXT miro-verification=3f719c8d76f47963b7349f0b81dfc7caae65c479
  • Salesforce TXT v=spf1 include:_spf.retarus.com include:aspf.puma.com include:spf.pro…

Stack changes

No changes yet. Each new crawl is compared with the last one, and what PUMA adds or drops shows up here.

SimilarSiteSearch

Competitors by meaning, stacks from the source. Data from public homepages and DNS.

About our crawler