Alternatives and competitors
Sites like PUMA
The 20 closest sportswear retail alternatives to PUMA, ranked by what they actually offer, and the 17 technologies behind it.
Looking for an alternative to PUMA? The closest matches are Adidas, Zappos and Nike. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 6 ms
01 · Entity
About PUMA
PUMA puma.com
PUMA.com | Clothing, Shoes, Accessories | PUMA US
Run The Streets. Do You. Research and shop all the latest gear from the world of Fashion, Sport, and everywhere in between.
Summary by Claude
Official US online store of PUMA, selling the brand's athletic and lifestyle footwear, apparel and accessories for men, women and kids, including collaborations and running gear.
- Who it’s for
- Consumers of sportswear and sneakers
- Business model
- Direct product sales
02 · Embedding space
Competitor map
Each alternative by how close its vector is to PUMA’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to PUMA
Thumbs up if it’s a real alternative to PUMA, thumbs down if it isn’t.
- 01
Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com
Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.
Very close cos 0.914 - 02
Australian online fashion retailer
Very close cos 0.902 - 03
Women's & Men's Clothing, Shop Online Fashion | SHEIN
From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN
Close cos 0.894 - 04
Shop Shoes, Fashion & Accessories Online | Zalando
Shop the latest fashion & shoes online | Free delivery* & returns on most of the orders | Over 1,900 Brands – new products every day!
Close cos 0.882 - 05
Gap Individual style for Women's, Men's, Baby & Kids' Clothing
Discover casual clothing for women, men, kids, and baby at Gap. Stylish, comfy, and modern pieces for the whole family. Enjoy special deals on jeans, tees & more!
Close cos 0.879 - 06
Sports Apparel, Jerseys, Hats, Sports Fan Gear & Collectibles | Fanatics.com - Officially Licensed Everything
Fanatics.com is the ultimate sports apparel and Fan Gear Store, featuring football Jerseys, T-shirts, Hats, Collectibles and merchandise for fans of the NFL, MLB, NBA, NHL, Soccer, and College.
Close cos 0.879 - 07
Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More
Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.
Close cos 0.879 - 08
Error Page | eBay
American multinational internet corporation that manages eBay.com
Close cos 0.877 - 09
Select your country - Sinsay - Great fashion, Great prices!
Welcome to Sinsay online store. Your place to shop women, men and kids fashion. Choose your country and enjoy great fashion at great prices!
Close cos 0.870 - 10
Vinted | Sell and buy clothes, shoes and accessories
One community, thousands of brands, and a whole lot of second-hand style. Ready to get started? Here’s how it works.
Close cos 0.870 - 11
Target : Expect More. Pay Less.
Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.
Close cos 0.870 - 12
department store chain in the United States
Close cos 0.869 - 13
Client Challenge
American online music distributor
Close cos 0.868 - 14
Sweetwater: Musical Instruments, Pro Audio, Accessories & More
Sweetwater is the world's leading music technology and instrument retailer, offering ✓ Highly Knowledgeable Sales Engineers, ✓ In-house Technical Support...
Close cos 0.867 - 15
etsy.com
American e-commerce company
Close cos 0.870 - 16
Poshmark: Buy and sell fashion, home decor, beauty & more
Buy, sell, and discover fashion, home decor, beauty, and more
Close cos 0.869 - 17
Consoles, Collectibles, Video Games, and More – Buy, Sell or Trade | GameStop
Shop GameStop, the world's largest retail gaming and trade-in destination for Xbox, PlayStation, and Nintendo games, systems, consoles & accessories. Shop a wide selection of gamer-centric apparel, collectibles & more.
Close cos 0.864 - 18
Tradeinn | Sports, fashion, technology and DIY
Shop sports, fashion, kids´ wear, tech, and DIY gear. Secure buying, fast shipping, and up to 60% off. Quality brands at unbeatable prices!
Close cos 0.861 - 19
Bazaarvoice | The UGC Platform for Authentic Shopper Experiences
The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.
Close cos 0.864 - 20
PlayStation® Official Site: Consoles, Games, Accessories & More
Discover the world of PlayStation. Explore PS5 consoles, the latest games, PlayStation Plus, accessories and more on the official PlayStation website.
- Fastly
- Google Search Console
- Microsoft 365
- Adobe Experience Manager
- Adobe Experience Platform Tags
- Akamai
Close cos 0.862
Ranked by score: the cosine similarity of each site’s vector to puma.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones PUMA uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What PUMA is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- CMS
- Sanity page source: cdn.sanity.io/
- JavaScript frameworks
- CSS & UI
- Tailwind CSS page source: --tw-text-opacity:
- A/B testing
- AB Tasty page source: try.abtasty.com
- Payments
- Klarna page source: js.klarna.com
- CDN
- Fastly header x-served-by: cache-fra-eddf8230046-FRA, cache-ber1080035-BER
- Hosting
- Google Cloud header via: 1.1 google, 1.1 varnish, 1.1 varnish
- Email hosting
- Microsoft 365 MX puma-com.mail.protection.outlook.com
- DNS hosting
- Cloudflare DNS NS mia.ns.cloudflare.com
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=add9efc245b7eac602e74cec31226dbdf2d2aaac6…
- Bing Webmaster Tools meta msvalidate.01: 2A9EAE6A41044CA61F6FCAD3454E70A6
- GlobalSign TXT globalsign-domain-verification=C250B15C61E7EFA78AFBF67FA8E4EED5
- Google Search Console meta google-site-verification: fuTkqTLherNJsYYYxW6VfBMV-OHAOuOMtUp8jwytNAY
- Meta Business Suite TXT facebook-domain-verification=7r1ti1dkhe8m7k6r8ckwemyddoag6b
- Miro TXT miro-verification=3f719c8d76f47963b7349f0b81dfc7caae65c479
- Salesforce TXT v=spf1 include:_spf.retarus.com include:aspf.puma.com include:spf.pro…
Stack changes
No changes yet. Each new crawl is compared with the last one, and what PUMA adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Microsoft 365 16/20
- Atlassian · not on puma.com 15/20
- Apple Business · not on puma.com 15/20
- Meta Business Suite 11/20
- Adobe 10/20
- DocuSign · not on puma.com 10/20
- Akamai · not on puma.com 9/20
- Miro 8/20
- OneTrust · not on puma.com 8/20
- Stripe · not on puma.com 7/20
- Akamai Edge DNS · not on puma.com 6/20
- OpenAI · not on puma.com 6/20
- Google Workspace · not on puma.com 6/20
- Next.js 5/20
- React 5/20