Alternatives and competitors
Sites like Salesforce
The 20 closest marketing automation software alternatives to Salesforce, ranked by what they actually offer, and the 12 technologies behind it.
Looking for an alternative to Salesforce? The closest matches are MoEngage, Salesloft and WebEngage. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 13 ms
01 · Entity
About Salesforce
Salesforce pardot.com
B2B Marketing Automation Platform | Salesforce
Marketing Cloud Account Engagement is a B2B marketing automation platform that helps you drive efficient growth with marketing and sales alignment.
Summary by Claude
Pardot, now Salesforce Marketing Cloud Account Engagement, is B2B marketing automation software for lead capture, scoring, email nurturing and handing leads to sales, with AI agents such as an automated SDR for inbound buyers.
- Who it’s for
- B2B marketing and sales teams
- Business model
- Subscriptions
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Salesforce’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Salesforce
Thumbs up if it’s a real alternative to Salesforce, thumbs down if it isn’t.
- 01
MoEngage - Agentic Customer Engagement Platform
Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.
Very close cos 0.907 - 02
AI Chat Agent for B2B Sales | Salesloft
Experience next-level AI chatbots. We’ve transitioned from Drift to partner with 1Mind, bringing you real-time visitor engagement and a smarter pipeline.
Close cos 0.890 - 03
WebEngage | Customer Data and Agentic Marketing Platform
Unify customer data and run AI-powered, personalized journeys across channels with WebEngage’s customer data platform and marketing automation suite.
Close cos 0.890 - 04
ABM Platform for B2B Sales & Marketing Success | Demandbase
Elevate your B2B go-to-market strategy with Demandbase's ABM platform, delivering smarter insights, agent-led automation, and AI-powered pipeline.
Close cos 0.888 - 05
Braze Customer Engagement Platform
Power customer-centric interactions between consumers and brands in real-time.
Close cos 0.887 - 06
KI-gestützte Serviceplattform | Zendesk
Mehr als Ticketvermeidung: KI-Agenten lösen Anfragen durchgängig. Verbessern Sie Servicequalität, Geschwindigkeit und Skalierung. Jetzt kostenlos testen.
Close cos 0.889 - 07
software company providing market automation software
Close cos 0.886 - 08
AI-Powered Omnichannel Customer Engagement Platform | SaleSmartly
Trusted by 300,000+ businesses. Unify WhatsApp, Telegram, Facebook, Instagram & more in a shared inbox with AI agents, CRM & automation to capture, convert & retain customers.
Close cos 0.886 - 09
AI Enablement for Marketing Teams | Localytics
CRM marketing is about strategy, creativity, and judgment. Localytics builds the agents that handle the rest.
Close cos 0.883 - 10
Semrush: Your Unfair Advantage for Growing Brand Visibility
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
Close cos 0.884 - 11
One platform for every customer interaction | CM.com
Behind every customer moment is a conversation that just works. CM.com connects messaging, marketing, service and payments on one shared context.
Close cos 0.883 - 12
Customer.io: Customer Engagement Platform For Better Outcomes
Customer.io is a customer engagement platform for creating personalized journeys and better business outcomes across email, push, SMS, and in-app messaging.
Close cos 0.882 - 13
Accounting Software for Small Businesses | Xero
Xero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.
Close cos 0.880 - 14
Klaviyo: KI-gestütztes E-Mail-Marketing und SMS | B2C CRM
Klaviyo vereint KI-gestütztes E-Mail-Marketing und SMS, um Wachstum, Kundenbindung und messbare Ergebnisse zu erzielen. Erstelle personalisierte Omnichannel-Erlebnisse für WhatsApp, E-Commerce und mehr mit K:AI-Agents.
Close cos 0.879 - 15
Insider One | #1 Platform for AI-Powered Customer Engagement
Insider One is the #1 Customer Engagement AI Platform for marketing teams. Unify CDP, personalization & journey orchestration to engage customers everywhere.
Close cos 0.878 - 16
Maximize Revenue With AI Decisioning | Unlock Consumer Identity | Wunderkind
Wunderkind transforms anonymous traffic into revenue by leveraging advanced AI and identity insights, ensuring guaranteed revenue growth through personalized marketing strategies.
Close cos 0.877 - 17
Customer Experience Platform | Airship
Airship is the only mobile-first customer experience platform that delivers measurable results through AI-powered, unified cross-channel experiences.
Close cos 0.876 - 18
amoCRM — CRM-система для роста продаж | Бесплатный доступ
Онлайн CRM для управления продажами и клиентами. Автоматизируйте воронку, увеличивайте прибыль и контролируйте работу отдела. Попробуйте бесплатно!
- Google Search Console
- Google Workspace
- GlobalSign
- Google Ads conversion tracking
- Google Analytics
- Google Tag Manager
Close cos 0.875 - 19
Customer engagement platform: push, email, in-app | Pushwoosh
All-in-one customer engagement platform: omnichannel messaging, actionable CDP, advanced segmentation & automation. Turn customer data into high-converting campaigns.
Close cos 0.875 - 20
Future proof your business with GTM AI
Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.
- Google Fonts
- Google Search Console
- Google Workspace
- Cloudflare
- Cloudflare DNS
- Google Ads conversion tracking
Close cos 0.875
Ranked by score: the cosine similarity of each site’s vector to pardot.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Salesforce uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Salesforce is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- CMS
- WordPress page source: /wp-content/
- Fonts
- Google Fonts asset https://fonts.googleapis.com/
- Cookie consent
- OneTrust page source: otSDKStub
- A/B testing
- Optimizely page source: cdn.optimizely.com/js/
- Security
- Akamai Bot Manager cookie bm_sz
- CDN
- Akamai header x-akamai-transformed: 9 - 0 pmb=mRUM,2
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Email hosting
- Google Workspace TXT v=spf1 ip4:198.245.81.1 ip4:13.111.0.111 include:_spf.google.com incl…
- Proofpoint MX mxb-00177002.gslb.pphosted.com
- Email delivery
- Postmark TXT v=spf1 ip4:198.245.81.1 ip4:13.111.0.111 include:_spf.google.com incl…
- DNS hosting
- NS1 NS dns1.p06.nsone.net
- SaaS tools (verified in DNS)
- Google Search Console TXT google-site-verification=kz7LlBtHUv6Bx6x6_hdr9vbmNHzkKeYXEZ9VgNNkUS4
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Salesforce adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Google Workspace 17/20
- Google Tag Manager · not on pardot.com 14/20
- Atlassian · not on pardot.com 13/20
- Apple Business · not on pardot.com 12/20
- Microsoft 365 · not on pardot.com 12/20
- Amazon Route 53 · not on pardot.com 11/20
- Zendesk · not on pardot.com 11/20
- Cloudflare · not on pardot.com 10/20
- HubSpot · not on pardot.com 10/20
- DocuSign · not on pardot.com 8/20
- OpenAI · not on pardot.com 8/20
- Miro · not on pardot.com 7/20
- Next.js · not on pardot.com 7/20
- React · not on pardot.com 7/20
- Canva · not on pardot.com 6/20