Alternatives and competitors
Sites like Klaviyo
The 20 closest email marketing software alternatives to Klaviyo, ranked by what they actually offer, and the 28 technologies behind it.
Looking for an alternative to Klaviyo? The closest matches are Customer, Brevo and Twilio. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 15 ms
01 · Entity
About Klaviyo
Klaviyo klaviyo.com
Klaviyo: KI-gestütztes E-Mail-Marketing und SMS | B2C CRM
Klaviyo vereint KI-gestütztes E-Mail-Marketing und SMS, um Wachstum, Kundenbindung und messbare Ergebnisse zu erzielen. Erstelle personalisierte Omnichannel-Erlebnisse für WhatsApp, E-Commerce und mehr mit K:AI-Agents.
Wikidata: B2C CRM and marketing automation platform
Summary by Claude
Klaviyo provides a marketing automation and customer data platform for consumer brands, covering email, SMS, WhatsApp and push campaigns, segmentation, analytics and AI-driven customer service.
- Who it’s for
- E-commerce and B2C brands
- Business model
- Subscriptions
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Klaviyo’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Klaviyo
Thumbs up if it’s a real alternative to Klaviyo, thumbs down if it isn’t.
- 01
Customer.io: Customer Engagement Platform For Better Outcomes
Customer.io is a customer engagement platform for creating personalized journeys and better business outcomes across email, push, SMS, and in-app messaging.
Very close cos 0.910 - 02
Brevo: Email & SMS Marketing, CRM & Automation Platform
Brevo is the most intuitive all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email. Try it free.
Very close cos 0.905 - 03
Conversational AI and APIs for SMS, Email, Voice | Twilio
Build amazing customer experiences on the Twilio platform with APIs for SMS, RCS, voice, and email, plus conversational AI for smarter engagement, and identity verification for trust.
Very close cos 0.900 - 04
software company providing market automation software
Very close cos 0.894 - 05
Braze Customer Engagement Platform
Power customer-centric interactions between consumers and brands in real-time.
Very close cos 0.895 - 06
Semrush: Your Unfair Advantage for Growing Brand Visibility
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
Close cos 0.894 - 07
Yotpo: loyalty, reviews & AI visibility for ecommerce
Drive ecommerce growth with Yotpo. Build loyalty programs, collect reviews, and boost AI visibility to get found, earn trust, and turn shoppers into advocates.
Close cos 0.887 - 08
One platform for every customer interaction | CM.com
Behind every customer moment is a conversation that just works. CM.com connects messaging, marketing, service and payments on one shared context.
Close cos 0.887 - 09
Salesforce: Das führende CRM mit KI | Salesforce DE
Salesforce ist das führende CRM mit KI. Es hilft Unternehmen, sich auf völlig neue Weise mit Kund:innen zu vernetzen, indem es die Daten, Apps und Agents zusammenbringt, die das Unternehmen am Laufen halten.
Close cos 0.887 - 10
MoEngage - Agentic Customer Engagement Platform
Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.
Close cos 0.885 - 11
KI-gestützte Serviceplattform | Zendesk
Mehr als Ticketvermeidung: KI-Agenten lösen Anfragen durchgängig. Verbessern Sie Servicequalität, Geschwindigkeit und Skalierung. Jetzt kostenlos testen.
Close cos 0.887 - 12
WebEngage | Customer Data and Agentic Marketing Platform
Unify customer data and run AI-powered, personalized journeys across channels with WebEngage’s customer data platform and marketing automation suite.
Close cos 0.881 - 13
Insider One | #1 Platform for AI-Powered Customer Engagement
Insider One is the #1 Customer Engagement AI Platform for marketing teams. Unify CDP, personalization & journey orchestration to engage customers everywhere.
Close cos 0.880 - 14
Clickagy
Clickagy is a data intelligence company that works with leading marketers to anonymously identify and segment audiences based on their real-time digital behaviors.
Close cos 0.876 - 15
Bazaarvoice | The UGC Platform for Authentic Shopper Experiences
The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.
Close cos 0.880 - 16
CleverReach - Welcome
Close cos 0.876 - 17
Email and calendar made better | Fastmail
Fast, private email hosting for you or your business. More productive, lightning fast, simple and built to save you time.
Close cos 0.879 - 18
Shopify: The All-in-One Commerce Platform for Businesses - Shopify
Try Shopify free. Build or grow your business fast with AI. Get more than ecommerce software with tools to manage every part of your business.
Close cos 0.880 - 19
AI Enablement for Marketing Teams | Localytics
CRM marketing is about strategy, creativity, and judgment. Localytics builds the agents that handle the rest.
Close cos 0.876 - 20
AI-Powered Omnichannel Customer Engagement Platform | SaleSmartly
Trusted by 300,000+ businesses. Unify WhatsApp, Telegram, Facebook, Instagram & more in a shared inbox with AI agents, CRM & automation to capture, convert & retain customers.
Close cos 0.877
Ranked by score: the cosine similarity of each site’s vector to klaviyo.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Klaviyo uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Klaviyo is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- CMS
- Sanity page source: cdn.sanity.io/
- JavaScript frameworks
- Astro page source: <astro-island
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Live chat & support
- Zendesk TXT v=spf1 include:mg-spf.greenhouse.io include:_spf.google.com include:m…
- Cookie consent
- OneTrust TXT onetrust-domain-verification=639763292aa5451481573f1f42492982
- A/B testing
- Optimizely page source: cdn.optimizely.com/js/
- Payments
- Stripe TXT stripe-verification=4ec3ce1f62291184401c65000810ada6ef32ac41d70b19375…
- Security
- reCAPTCHA page source: google.com/recaptcha/api.js
- CDN
- Cloudflare header cf-ray: a562fa9868fd34a6-HAM
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms41847412
- DNS hosting
- Amazon Route 53 NS ns-963.awsdns-56.net
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=9e57bf0f6edf53f07c7e039868b4f1b6e51536bc5…
- Apple Business TXT apple-domain-verification=E83skdQtNdPkgEvx
- Atlassian TXT atlassian-domain-verification=OXy2BCofte+qLejwrfnCxs/Pm8TcOUDHlycMroj…
- Bing Webmaster Tools meta msvalidate.01: 49A84271BDDA383603410B783428A45B
- Canva TXT canva-site-verification=GNYR54YC11sX8gSczA-szA
- DocuSign TXT docusign=627c5187-2423-42c0-a3f0-278758c4283c
- Dropbox TXT dropbox-domain-verification=o0e3d0avitf1
- GlobalSign TXT globalsign-domain-verification=7dd614ba6dd6b9a1e8bb3ef1ff022f0f
- Google Search Console meta google-site-verification: gZoutuKyaBAseITF5HFxs7502vdgSyDlGFVcrM-3_68
- Notion TXT notion-domain-verification=kvOOIiv8Zqu00GzMazIIiFuDvw7492a9NUJSQFHxKii
- OpenAI TXT openai-domain-verification=dv-xPGOqjqTkH3kutBbEPY6zmI6
- Salesforce TXT v=spf1 include:mg-spf.greenhouse.io include:_spf.google.com include:m…
- Slack TXT slack-domain-verification=KZ0bYU8HYDWuPIRIiDMntP9BBhG6qVSflSNQXr5v
- Zoom TXT ZOOM_verify_wGMfgQPjSL-zAzDdm2XU8g
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Klaviyo adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Google Workspace 15/20
- Atlassian 14/20
- Microsoft 365 12/20
- Amazon Route 53 11/20
- Apple Business 11/20
- Zendesk 10/20
- Google Tag Manager 9/20
- PHP · not on klaviyo.com 9/20
- HubSpot 8/20
- Cloudflare 8/20
- WordPress · not on klaviyo.com 8/20
- DocuSign 7/20
- Miro · not on klaviyo.com 7/20
- OneTrust 7/20
- Next.js · not on klaviyo.com 6/20