Alternatives and competitors

Sites like Klaviyo

The 20 closest email marketing software alternatives to Klaviyo, ranked by what they actually offer, and the 28 technologies behind it.

Looking for an alternative to Klaviyo? The closest matches are Customer, Brevo and Twilio. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.

Neighbours
k = 20
Sites searched
4,032
Vector
384-d
Query
15 ms

01 · Entity

About Klaviyo

Klaviyo klaviyo.com

Klaviyo: KI-gestütztes E-Mail-Marketing und SMS | B2C CRM

Klaviyo vereint KI-gestütztes E-Mail-Marketing und SMS, um Wachstum, Kundenbindung und messbare Ergebnisse zu erzielen. Erstelle personalisierte Omnichannel-Erlebnisse für WhatsApp, E-Commerce und mehr mit K:AI-Agents.

Wikidata: B2C CRM and marketing automation platform

Top 1K · #540 German 28 technologies Crawled Nov 6, 2026
Visit Klaviyo

Summary by Claude

Klaviyo provides a marketing automation and customer data platform for consumer brands, covering email, SMS, WhatsApp and push campaigns, segmentation, analytics and AI-driven customer service.

Who it’s for
E-commerce and B2C brands
Business model
Subscriptions

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Klaviyo’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

similarity × popularity

MoEngageSalesforceCM.comYotpoSemrushBrazeMarketoTwilioBrevoCustomer

03 · Nearest neighbours

Alternatives to Klaviyo

Thumbs up if it’s a real alternative to Klaviyo, thumbs down if it isn’t.

Only in German
  1. 01
    Customer customer.io Top 10K English

    Customer.io: Customer Engagement Platform For Better Outcomes

    Customer.io is a customer engagement platform for creating personalized journeys and better business outcomes across email, push, SMS, and in-app messaging.

  2. 02
    Brevo brevo.com Top 10K English

    Brevo: Email & SMS Marketing, CRM & Automation Platform

    Brevo is the most intuitive all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email. Try it free.

  3. 03
    Twilio twilio.com Top 10K English

    Conversational AI and APIs for SMS, Email, Voice | Twilio

    Build amazing customer experiences on the Twilio platform with APIs for SMS, RCS, voice, and email, plus conversational AI for smarter engagement, and identity verification for trust.

  4. 04
    Marketo marketo.com Top 10K

    software company providing market automation software

  5. 05
    Braze braze.com Top 1K English

    Braze Customer Engagement Platform

    Power customer-centric interactions between consumers and brands in real-time.

  6. 06
    Semrush semrush.com Top 10K English

    Semrush: Your Unfair Advantage for Growing Brand Visibility

    Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

  7. 07
    Yotpo yotpo.com Top 10K English

    Yotpo: loyalty, reviews & AI visibility for ecommerce

    Drive ecommerce growth with Yotpo. Build loyalty programs, collect reviews, and boost AI visibility to get found, earn trust, and turn shoppers into advocates.

  8. 08
    CM.com cm.com Top 1K English

    One platform for every customer interaction | CM.com

    Behind every customer moment is a conversation that just works. CM.com connects messaging, marketing, service and payments on one shared context.

  9. 09
    Salesforce salesforce.com Top 1K German

    Salesforce: Das führende CRM mit KI | Salesforce DE

    Salesforce ist das führende CRM mit KI. Es hilft Unternehmen, sich auf völlig neue Weise mit Kund:innen zu vernetzen, indem es die Daten, Apps und Agents zusammenbringt, die das Unternehmen am Laufen halten.

  10. 10
    MoEngage moengage.com Top 10K English

    MoEngage - Agentic Customer Engagement Platform

    Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.

  11. 11
    Zendesk zendesk.com Top 1K German

    KI-gestützte Serviceplattform | Zendesk

    Mehr als Ticketvermeidung: KI-Agenten lösen Anfragen durchgängig. Verbessern Sie Servicequalität, Geschwindigkeit und Skalierung. Jetzt kostenlos testen.

  12. 12
    WebEngage webengage.com Top 10K English

    WebEngage | Customer Data and Agentic Marketing Platform

    Unify customer data and run AI-powered, personalized journeys across channels with WebEngage’s customer data platform and marketing automation suite.

  13. 13
    Insider One useinsider.com Top 10K English

    Insider One | #1 Platform for AI-Powered Customer Engagement

    Insider One is the #1 Customer Engagement AI Platform for marketing teams. Unify CDP, personalization & journey orchestration to engage customers everywhere.

  14. 14
    Clickagy clickagy.com Top 10K English

    Clickagy

    Clickagy is a data intelligence company that works with leading marketers to anonymously identify and segment audiences based on their real-time digital behaviors.

  15. 15
    Bazaarvoice bazaarvoice.com Top 10K English

    Bazaarvoice | The UGC Platform for Authentic Shopper Experiences

    The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.

  16. 16
    CleverReach cleverreach.com Top 10K German

    CleverReach - Welcome

  17. 17
    Fastmail fastmail.com English

    Email and calendar made better | Fastmail

    Fast, private email hosting for you or your business. More productive, lightning fast, simple and built to save you time.

  18. 18
    Shopify shopify.com Top 1K English

    Shopify: The All-in-One Commerce Platform for Businesses - Shopify

    Try Shopify free. Build or grow your business fast with AI. Get more than ecommerce software with tools to manage every part of your business.

  19. 19
    Localytics localytics.com Top 10K English

    AI Enablement for Marketing Teams | Localytics

    CRM marketing is about strategy, creativity, and judgment. Localytics builds the agents that handle the rest.

  20. 20
    SaleSmartly salesmartly.com Top 10K English

    AI-Powered Omnichannel Customer Engagement Platform | SaleSmartly

    Trusted by 300,000+ businesses. Unify WhatsApp, Telegram, Facebook, Instagram & more in a shared inbox with AI agents, CRM & automation to capture, convert & retain customers.

Ranked by score: the cosine similarity of each site’s vector to klaviyo.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Klaviyo uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Klaviyo is built with, and what its closest competitors use, from its homepage’s code and its DNS records.

Built with

CMS
  • Sanity page source: cdn.sanity.io/
JavaScript frameworks
  • Astro page source: <astro-island
Tag managers
Marketing automation
  • HubSpot page source: js.hs-scripts.com
  • Klaviyo page source: static.klaviyo.com
Live chat & support
  • Zendesk TXT v=spf1 include:mg-spf.greenhouse.io include:_spf.google.com include:m…
Cookie consent
  • OneTrust TXT onetrust-domain-verification=639763292aa5451481573f1f42492982
A/B testing
Payments
  • Stripe TXT stripe-verification=4ec3ce1f62291184401c65000810ada6ef32ac41d70b19375…
Security
  • reCAPTCHA page source: google.com/recaptcha/api.js
CDN
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Adobe TXT adobe-idp-site-verification=9e57bf0f6edf53f07c7e039868b4f1b6e51536bc5…
  • Apple Business TXT apple-domain-verification=E83skdQtNdPkgEvx
  • Atlassian TXT atlassian-domain-verification=OXy2BCofte+qLejwrfnCxs/Pm8TcOUDHlycMroj…
  • Bing Webmaster Tools meta msvalidate.01: 49A84271BDDA383603410B783428A45B
  • Canva TXT canva-site-verification=GNYR54YC11sX8gSczA-szA
  • DocuSign TXT docusign=627c5187-2423-42c0-a3f0-278758c4283c
  • Dropbox TXT dropbox-domain-verification=o0e3d0avitf1
  • GlobalSign TXT globalsign-domain-verification=7dd614ba6dd6b9a1e8bb3ef1ff022f0f
  • Google Search Console meta google-site-verification: gZoutuKyaBAseITF5HFxs7502vdgSyDlGFVcrM-3_68
  • Notion TXT notion-domain-verification=kvOOIiv8Zqu00GzMazIIiFuDvw7492a9NUJSQFHxKii
  • OpenAI TXT openai-domain-verification=dv-xPGOqjqTkH3kutBbEPY6zmI6
  • Salesforce TXT v=spf1 include:mg-spf.greenhouse.io include:_spf.google.com include:m…
  • Slack TXT slack-domain-verification=KZ0bYU8HYDWuPIRIiDMntP9BBhG6qVSflSNQXr5v
  • Zoom TXT ZOOM_verify_wGMfgQPjSL-zAzDdm2XU8g

Stack changes

No changes yet. Each new crawl is compared with the last one, and what Klaviyo adds or drops shows up here.

SimilarSiteSearch

Competitors by meaning, stacks from the source. Data from public homepages and DNS.

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