Alternatives and competitors
Sites like Marketo
The 20 closest marketing automation software alternatives to Marketo, ranked by what they actually offer, and the 6 technologies behind it.
Looking for an alternative to Marketo? The closest matches are Brevo, Adobe and Semrush. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 15 ms
01 · Entity
About Marketo
Marketo marketo.com
Wikidata: software company providing market automation software
Summary by Claude
Marketo, owned by Adobe, sells marketing automation software for B2B companies. It covers email campaigns, lead management and scoring, account-based marketing and marketing analytics.
- Who it’s for
- B2B marketing teams and enterprises
- Business model
- Subscriptions
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Marketo’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Marketo
Thumbs up if it’s a real alternative to Marketo, thumbs down if it isn’t.
We can’t read marketo.com’s homepage (ERR_HTTP2_STREAM_ERROR), so it’s compared on what Wikidata and Wikipedia say about it.
- 01
Brevo: Email & SMS Marketing, CRM & Automation Platform
Brevo is the most intuitive all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email. Try it free.
Very close cos 0.900 - 02
Adobe: Creative, marketing and document management solutions
Adobe is changing the world through digital experiences. We help our customers create, deliver and optimize content and applications.
Very close cos 0.898 - 03
Semrush: Your Unfair Advantage for Growing Brand Visibility
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
Very close cos 0.898 - 04
Klaviyo: KI-gestütztes E-Mail-Marketing und SMS | B2C CRM
Klaviyo vereint KI-gestütztes E-Mail-Marketing und SMS, um Wachstum, Kundenbindung und messbare Ergebnisse zu erzielen. Erstelle personalisierte Omnichannel-Erlebnisse für WhatsApp, E-Commerce und mehr mit K:AI-Agents.
Very close cos 0.894 - 05
Mercado Libre - Envíos Gratis en el día
Compre productos con Envío Gratis en el día en Mercado Libre. Encuentre miles de marcas y productos a precios increíbles.
Very close cos 0.896 - 06
Customer.io: Customer Engagement Platform For Better Outcomes
Customer.io is a customer engagement platform for creating personalized journeys and better business outcomes across email, push, SMS, and in-app messaging.
Close cos 0.893 - 07
amoCRM — CRM-система для роста продаж | Бесплатный доступ
Онлайн CRM для управления продажами и клиентами. Автоматизируйте воронку, увеличивайте прибыль и контролируйте работу отдела. Попробуйте бесплатно!
- Google Search Console
- Meta Business Suite
- Microsoft 365
- GlobalSign
- Google Ads conversion tracking
- Google Analytics
Close cos 0.886 - 08
ABM Platform for B2B Sales & Marketing Success | Demandbase
Elevate your B2B go-to-market strategy with Demandbase's ABM platform, delivering smarter insights, agent-led automation, and AI-powered pipeline.
Close cos 0.884 - 09
Yotpo: loyalty, reviews & AI visibility for ecommerce
Drive ecommerce growth with Yotpo. Build loyalty programs, collect reviews, and boost AI visibility to get found, earn trust, and turn shoppers into advocates.
Close cos 0.885 - 10
The Global Commerce Intelligence Platform
Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data
Close cos 0.884 - 11
Create Email Marketing Your Audience Will Love - MailerLite
Digital marketing tools to grow your audience faster and drive revenue smarter. Backed by 24/7 award-winning support. Check it out now!
Close cos 0.882 - 12
multichannel advertising platform
Close cos 0.881 - 13
Error Page | eBay
American multinational internet corporation that manages eBay.com
Close cos 0.883 - 14
ZoomInfo: The #1 GTM Platform - Sales AI for Lead Generation
ZoomInfo is the #1 GTM Platform: Marketing and sales AI plus the best B2B data. All-in-one lead generation, prospecting, market intelligence , and ABM software.
Close cos 0.880 - 15
Braze Customer Engagement Platform
Power customer-centric interactions between consumers and brands in real-time.
Close cos 0.881 - 16
Moz - SEO Software for Smarter Marketing
Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!
Close cos 0.879 - 17
MoEngage - Agentic Customer Engagement Platform
Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.
Close cos 0.880 - 18
Future proof your business with GTM AI
Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.
- Google Search Console
- Meta Business Suite
- SendGrid
- Cloudflare
- Cloudflare DNS
- Google Ads conversion tracking
Close cos 0.879 - 19
IndiaMART - Indian Manufacturers Suppliers Exporters Directory, India Exporter Manufacturer
IndiaMART.com is India's largest online marketplace that assists manufacturers, suppliers & exporters to trade with each other at a common, reliable & transparent platform. Largest free online business directory & yellow page with listing of 1,945,000 Indian & International companies. Find here quality products, trade leads, manufacturers, suppliers, exporters & international buyers.
Close cos 0.881 - 20
g2.com
American B2B software and services review platform and marketplace
Close cos 0.879
Ranked by score: the cosine similarity of each site’s vector to marketo.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Marketo uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Marketo is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- Marketing automation
- Marketo TXT v=spf1 ip4:96.43.144.64/31 ip4:96.43.148.64/31 ip4:199.15.212.0/22 ip…
- Email hosting
- Microsoft 365 MX marketo-com.mail.protection.outlook.com
- Email delivery
- SendGrid TXT v=spf1 ip4:96.43.144.64/31 ip4:96.43.148.64/31 ip4:199.15.212.0/22 ip…
- SaaS tools (verified in DNS)
- Google Search Console TXT google-site-verification=9EUaxC5OqIbeG4VTqGtgy2UbZLMfAe2ZM28MMeaMLBs
- Meta Business Suite TXT facebook-domain-verification=u80xtkb3jkirftn3jwfiicngvx0dbz
- Salesforce TXT v=spf1 ip4:96.43.144.64/31 ip4:96.43.148.64/31 ip4:199.15.212.0/22 ip…
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Marketo adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Google Workspace · not on marketo.com 16/20
- Microsoft 365 14/20
- Atlassian · not on marketo.com 13/20
- Meta Business Suite 11/20
- OpenAI · not on marketo.com 11/20
- Cloudflare · not on marketo.com 10/20
- Miro · not on marketo.com 10/20
- Apple Business · not on marketo.com 10/20
- HubSpot · not on marketo.com 10/20
- DocuSign · not on marketo.com 10/20
- Google Tag Manager · not on marketo.com 10/20
- Adobe · not on marketo.com 9/20
- OneTrust · not on marketo.com 8/20
- Amazon Route 53 · not on marketo.com 8/20
- Cloudflare DNS · not on marketo.com 7/20