Alternatives and competitors

Sites like Marketo

The 20 closest marketing automation software alternatives to Marketo, ranked by what they actually offer, and the 6 technologies behind it.

Looking for an alternative to Marketo? The closest matches are Brevo, Adobe and Semrush. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.

Neighbours
k = 20
Sites searched
4,032
Vector
384-d
Query
15 ms

01 · Entity

About Marketo

Marketo marketo.com

Wikidata: software company providing market automation software

Top 10K · #5,358 6 technologies Crawled Nov 6, 2026

Summary by Claude

Marketo, owned by Adobe, sells marketing automation software for B2B companies. It covers email campaigns, lead management and scoring, account-based marketing and marketing analytics.

Who it’s for
B2B marketing teams and enterprises
Business model
Subscriptions

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Marketo’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

similarity × popularity

CriteoYotpoDemandbaseamoCRMCustomerMercado LibreKlaviyoSemrushAdobeBrevo

03 · Nearest neighbours

Alternatives to Marketo

Thumbs up if it’s a real alternative to Marketo, thumbs down if it isn’t.

We can’t read marketo.com’s homepage (ERR_HTTP2_STREAM_ERROR), so it’s compared on what Wikidata and Wikipedia say about it.

  1. 01
    Brevo brevo.com Top 10K English

    Brevo: Email & SMS Marketing, CRM & Automation Platform

    Brevo is the most intuitive all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email. Try it free.

  2. 02
    Adobe adobe.com Top 100

    Adobe: Creative, marketing and document management solutions

    Adobe is changing the world through digital experiences. We help our customers create, deliver and optimize content and applications.

  3. 03
    Semrush semrush.com Top 10K English

    Semrush: Your Unfair Advantage for Growing Brand Visibility

    Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

  4. 04
    Klaviyo klaviyo.com Top 1K German

    Klaviyo: KI-gestütztes E-Mail-Marketing und SMS | B2C CRM

    Klaviyo vereint KI-gestütztes E-Mail-Marketing und SMS, um Wachstum, Kundenbindung und messbare Ergebnisse zu erzielen. Erstelle personalisierte Omnichannel-Erlebnisse für WhatsApp, E-Commerce und mehr mit K:AI-Agents.

  5. 05
    Mercado Libre mercadolibre.com Top 10K

    Mercado Libre - Envíos Gratis en el día

    Compre productos con Envío Gratis en el día en Mercado Libre. Encuentre miles de marcas y productos a precios increíbles.

  6. 06
    Customer customer.io Top 10K English

    Customer.io: Customer Engagement Platform For Better Outcomes

    Customer.io is a customer engagement platform for creating personalized journeys and better business outcomes across email, push, SMS, and in-app messaging.

  7. 07
    amoCRM amocrm.ru Top 10K Russian

    amoCRM — CRM-система для роста продаж | Бесплатный доступ

    Онлайн CRM для управления продажами и клиентами. Автоматизируйте воронку, увеличивайте прибыль и контролируйте работу отдела. Попробуйте бесплатно!

  8. 08
    Demandbase demandbase.com Top 10K English

    ABM Platform for B2B Sales & Marketing Success | Demandbase

    Elevate your B2B go-to-market strategy with Demandbase's ABM platform, delivering smarter insights, agent-led automation, and AI-powered pipeline.

  9. 09
    Yotpo yotpo.com Top 10K English

    Yotpo: loyalty, reviews & AI visibility for ecommerce

    Drive ecommerce growth with Yotpo. Build loyalty programs, collect reviews, and boost AI visibility to get found, earn trust, and turn shoppers into advocates.

  10. 10
    Criteo criteo.com Top 1K English

    The Global Commerce Intelligence Platform

    Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data

  11. 11
    MailerLite mailerlite.com Top 10K English

    Create Email Marketing Your Audience Will Love - MailerLite

    Digital marketing tools to grow your audience faster and drive revenue smarter. Backed by 24/7 award-winning support. Check it out now!

  12. 12
    AdRoll adroll.com Top 10K

    multichannel advertising platform

  13. 13
    eBay ebay.it Top 10K English

    Error Page | eBay

    American multinational internet corporation that manages eBay.com

  14. 14
    ZoomInfo zoominfo.com Top 10K English

    ZoomInfo: The #1 GTM Platform - Sales AI for Lead Generation

    ZoomInfo is the #1 GTM Platform: Marketing and sales AI plus the best B2B data. All-in-one lead generation, prospecting, market intelligence , and ABM software.

  15. 15
    Braze braze.com Top 1K English

    Braze Customer Engagement Platform

    Power customer-centric interactions between consumers and brands in real-time.

  16. 16
    Moz moz.com Top 10K English

    Moz - SEO Software for Smarter Marketing

    Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!

  17. 17
    MoEngage moengage.com Top 10K English

    MoEngage - Agentic Customer Engagement Platform

    Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.

  18. 18
    Copy.ai copy.ai English

    Future proof your business with GTM AI

    Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.

  19. 19
    IndiaMART indiamart.com Top 10K English

    IndiaMART - Indian Manufacturers Suppliers Exporters Directory, India Exporter Manufacturer

    IndiaMART.com is India's largest online marketplace that assists manufacturers, suppliers & exporters to trade with each other at a common, reliable & transparent platform. Largest free online business directory & yellow page with listing of 1,945,000 Indian & International companies. Find here quality products, trade leads, manufacturers, suppliers, exporters & international buyers.

  20. 20
    G2 g2.com Top 10K English

    g2.com

    American B2B software and services review platform and marketplace

Ranked by score: the cosine similarity of each site’s vector to marketo.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Marketo uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Marketo is built with, and what its closest competitors use, from its homepage’s code and its DNS records.

Built with

Marketing automation
  • Marketo TXT v=spf1 ip4:96.43.144.64/31 ip4:96.43.148.64/31 ip4:199.15.212.0/22 ip…
Email hosting
Email delivery
  • SendGrid TXT v=spf1 ip4:96.43.144.64/31 ip4:96.43.148.64/31 ip4:199.15.212.0/22 ip…
SaaS tools (verified in DNS)
  • Google Search Console TXT google-site-verification=9EUaxC5OqIbeG4VTqGtgy2UbZLMfAe2ZM28MMeaMLBs
  • Meta Business Suite TXT facebook-domain-verification=u80xtkb3jkirftn3jwfiicngvx0dbz
  • Salesforce TXT v=spf1 ip4:96.43.144.64/31 ip4:96.43.148.64/31 ip4:199.15.212.0/22 ip…

Stack changes

No changes yet. Each new crawl is compared with the last one, and what Marketo adds or drops shows up here.

SimilarSiteSearch

Competitors by meaning, stacks from the source. Data from public homepages and DNS.

About our crawler