Alternatives and competitors
Sites like G2
The 20 closest B2B software reviews alternatives to G2, ranked by what they actually offer, and the 14 technologies behind it.
Looking for an alternative to G2? The closest matches are G2A, Bazaarvoice and Slashdot. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 11 ms
01 · Entity
About G2
Summary by Claude
G2 is a review site and marketplace where users compare business software and services through user-written reviews, ratings and category rankings. It also sells buyer-intent data and marketing products to software vendors.
- Who it’s for
- B2B software buyers and software vendors
- Business model
- Vendor subscriptions, advertising and buyer-intent data
02 · Embedding space
Competitor map
Each alternative by how close its vector is to G2’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to G2
Thumbs up if it’s a real alternative to G2, thumbs down if it isn’t.
We can’t read g2.com’s homepage (HTTP 403), so it’s compared on what Wikidata and Wikipedia say about it.
- 01
digital marketplace for video game keys
Very close cos 0.914 - 02
Bazaarvoice | The UGC Platform for Authentic Shopper Experiences
The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.
Very close cos 0.915 - 03
Slashdot: News for nerds, stuff that matters, & software
Slashdot: News for nerds, stuff that matters. Timely news source for technology related news and B2B software reviews & comparisons.
Very close cos 0.902 - 04
IndiaMART - Indian Manufacturers Suppliers Exporters Directory, India Exporter Manufacturer
IndiaMART.com is India's largest online marketplace that assists manufacturers, suppliers & exporters to trade with each other at a common, reliable & transparent platform. Largest free online business directory & yellow page with listing of 1,945,000 Indian & International companies. Find here quality products, trade leads, manufacturers, suppliers, exporters & international buyers.
Very close cos 0.898 - 05
Google
search engine by Google LLC
Very close cos 0.899 - 06
tripadvisor.com
American travel website company
Very close cos 0.897 - 07
価格.com - 「買ってよかった」をすべてのひとに。
「買ってよかった!」と思えるお買い物は価格.comから! パソコンや家電から、ファッション、食品に至るまで、あらゆる製品・サービスを、販売価格やクチコミ情報、ランキングなどの視点から比較・検討できる、お買い物支援サイトです。
Close cos 0.894 - 08
South Korean e-commerce website
Close cos 0.891 - 09
Semrush: Your Unfair Advantage for Growing Brand Visibility
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
Close cos 0.892 - 10
Error Page | eBay
American multinational internet corporation that manages eBay.com
Close cos 0.891 - 11
Compare B2B Software, Download, & Develop Open Source & Business Software - SourceForge
SourceForge is the complete software discovery platform. SourceForge is the largest B2B software review and comparison site in the world, and features the largest business software directory, as well as free & fast open source software downloads and development.
Close cos 0.888 - 12
product discovery website
Close cos 0.890 - 13
Made-in-China.com - Manufacturers, Suppliers & Products in China
Source quality products Made in China. Find reliable China Suppliers, Manufacturers, Factories, Wholesalers & Exporters on the leading B2B e-commerce website Made-in-China.com.
Close cos 0.891 - 14
ZoomInfo: The #1 GTM Platform - Sales AI for Lead Generation
ZoomInfo is the #1 GTM Platform: Marketing and sales AI plus the best B2B data. All-in-one lead generation, prospecting, market intelligence , and ABM software.
Close cos 0.887 - 15
online database of board games, game designers and game publishers worldwide
Close cos 0.887 - 16
ERROR: The request could not be satisfied
online marketplace
Close cos 0.891 - 17
Automotive research and shopping website
Close cos 0.891 - 18
American freelancing platform
Close cos 0.889 - 19
Simple Page
food focused online social networking service
Close cos 0.887 - 20
Canva
online graphic design platform
Close cos 0.886
Ranked by score: the cosine similarity of each site’s vector to g2.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones G2 uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What G2 is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- Security
- DataDome header x-datadome: protected
- CDN
- Cloudflare header cf-ray: a5631902687e2ff5-HAM
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms61546009
- DNS hosting
- Cloudflare DNS NS lia.ns.cloudflare.com
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=f1a112dc77b5050d8a230b642d15534fa8b2d4315…
- Apple Business TXT apple-domain-verification=gJ02yBnAnRnMEbcr
- Atlassian TXT atlassian-domain-verification=9abApD1suD8p9ynXkFVDFCHIBP7RUQcarp0AvbO…
- DocuSign TXT docusign=e1889277-1bc8-403c-9911-617d9b61bf17
- Google Search Console TXT google-site-verification=loF7cswBEAX-m23ZYOrDoBGYPo_TZglzQuBLsx6PvgY
- Meta Business Suite TXT facebook-domain-verification=sgx17fnn1z1jkifx1ly8tvvc29x7x2
- OpenAI TXT openai-domain-verification=dv-xNmr0G8IjMqSYqK4JzAv8Kag
- Yandex Webmaster TXT yandex-verification: 44c36297936b9ed9
- Zoom TXT ZOOM_verify_W4z4GLHoR2Cy7FfESD-nOQ
Stack changes
No changes yet. Each new crawl is compared with the last one, and what G2 adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Google Workspace 13/20
- Meta Business Suite 11/20
- Atlassian 10/20
- Microsoft 365 10/20
- Cloudflare 10/20
- Apple Business 8/20
- Adobe 8/20
- DocuSign 8/20
- OpenAI 8/20
- OneTrust · not on g2.com 7/20
- Amazon Route 53 · not on g2.com 7/20
- Miro · not on g2.com 6/20
- Stripe · not on g2.com 6/20
- Cloudflare DNS 5/20
- Mailchimp Transactional · not on g2.com 4/20