Alternatives and competitors

Sites like Salesforce

The 20 closest marketing automation software alternatives to Salesforce, ranked by what they actually offer, and the 12 technologies behind it.

Looking for an alternative to Salesforce? The closest matches are MoEngage, Salesloft and WebEngage. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.

Neighbours
k = 20
Sites searched
4,032
Vector
384-d
Query
9 ms

01 · Entity

About Salesforce

Salesforce pardot.com

B2B Marketing Automation Platform | Salesforce

Marketing Cloud Account Engagement is a B2B marketing automation platform that helps you drive efficient growth with marketing and sales alignment.

Top 10K · #4,833 English 12 technologies Crawled Nov 6, 2026
Visit Salesforce

Summary by Claude

Pardot, now Salesforce Marketing Cloud Account Engagement, is B2B marketing automation software for lead capture, scoring, email nurturing and handing leads to sales, with AI agents such as an automated SDR for inbound buyers.

Who it’s for
B2B marketing and sales teams
Business model
Subscriptions

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Salesforce’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

similarity × popularity

XeroCustomerCM.comSemrushLocalyticsSaleSmartlyBrazeDemandbaseSalesloftMoEngage

03 · Nearest neighbours

Alternatives to Salesforce

Thumbs up if it’s a real alternative to Salesforce, thumbs down if it isn’t.

Only in English
  1. 01
    MoEngage moengage.com Top 10K English

    MoEngage - Agentic Customer Engagement Platform

    Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.

  2. 02
    Salesloft drift.com Top 10K English

    AI Chat Agent for B2B Sales | Salesloft

    Experience next-level AI chatbots. We’ve transitioned from Drift to partner with 1Mind, bringing you real-time visitor engagement and a smarter pipeline.

  3. 03
    WebEngage webengage.com Top 10K English

    WebEngage | Customer Data and Agentic Marketing Platform

    Unify customer data and run AI-powered, personalized journeys across channels with WebEngage’s customer data platform and marketing automation suite.

  4. 04
    Demandbase demandbase.com Top 10K English

    ABM Platform for B2B Sales & Marketing Success | Demandbase

    Elevate your B2B go-to-market strategy with Demandbase's ABM platform, delivering smarter insights, agent-led automation, and AI-powered pipeline.

  5. 05
    Braze braze.com Top 1K English

    Braze Customer Engagement Platform

    Power customer-centric interactions between consumers and brands in real-time.

  6. 06
    SaleSmartly salesmartly.com Top 10K English

    AI-Powered Omnichannel Customer Engagement Platform | SaleSmartly

    Trusted by 300,000+ businesses. Unify WhatsApp, Telegram, Facebook, Instagram & more in a shared inbox with AI agents, CRM & automation to capture, convert & retain customers.

  7. 07
    Localytics localytics.com Top 10K English

    AI Enablement for Marketing Teams | Localytics

    CRM marketing is about strategy, creativity, and judgment. Localytics builds the agents that handle the rest.

  8. 08
    Semrush semrush.com Top 10K English

    Semrush: Your Unfair Advantage for Growing Brand Visibility

    Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

  9. 09
    CM.com cm.com Top 1K English

    One platform for every customer interaction | CM.com

    Behind every customer moment is a conversation that just works. CM.com connects messaging, marketing, service and payments on one shared context.

  10. 10
    Customer customer.io Top 10K English

    Customer.io: Customer Engagement Platform For Better Outcomes

    Customer.io is a customer engagement platform for creating personalized journeys and better business outcomes across email, push, SMS, and in-app messaging.

  11. 11
    Xero xero.com Top 10K English

    Accounting Software for Small Businesses | Xero

    Xero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.

  12. 12
    Insider One useinsider.com Top 10K English

    Insider One | #1 Platform for AI-Powered Customer Engagement

    Insider One is the #1 Customer Engagement AI Platform for marketing teams. Unify CDP, personalization & journey orchestration to engage customers everywhere.

  13. 13
    Wunderkind bounceexchange.com Top 10K English

    Maximize Revenue With AI Decisioning | Unlock Consumer Identity | Wunderkind

    Wunderkind transforms anonymous traffic into revenue by leveraging advanced AI and identity insights, ensuring guaranteed revenue growth through personalized marketing strategies.

  14. 14
    Airship urbanairship.com Top 10K English

    Customer Experience Platform | Airship

    Airship is the only mobile-first customer experience platform that delivers measurable results through AI-powered, unified cross-channel experiences.

  15. 15
    Pushwoosh pushwoosh.com Top 10K English

    Customer engagement platform: push, email, in-app | Pushwoosh

    All-in-one customer engagement platform: omnichannel messaging, actionable CDP, advanced segmentation & automation. Turn customer data into high-converting campaigns.

  16. 16
    Copy.ai copy.ai English

    Future proof your business with GTM AI

    Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.

  17. 17
    RingCentral ringcentral.com Top 10K English

    RingCentral: The Voice of Your Business

    Power the voice of your business with RingCentral Agentic Voice AI, including AI Receptionist (AIR), AI Virtual Assistant (AVA), & AI Conversation Expert (ACE).

  18. 18
    mail.com Top 10K English

    Free email accounts | Register today at mail.com

    Email how it is supposed to be: ✔ Free, simple and secure ✔ Manage multiple mail accounts in one place, from any device ✔ Sign up today!

  19. 19
    Brevo brevo.com Top 10K English

    Brevo: Email & SMS Marketing, CRM & Automation Platform

    Brevo is the most intuitive all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email. Try it free.

  20. 20
    HubSpot hubspot.com Top 1K English

    HubSpot | Software & Tools for your Business - Homepage

    HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.

Ranked by score: the cosine similarity of each site’s vector to pardot.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Salesforce uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Salesforce is built with, and what its closest competitors use, from its homepage’s code and its DNS records.

Built with

CMS
Fonts
Cookie consent
A/B testing
Security
CDN
  • Akamai header x-akamai-transformed: 9 - 0 pmb=mRUM,2
Languages & backends
  • PHP implied by WordPress (page source: /wp-content/)
Email hosting
  • Google Workspace TXT v=spf1 ip4:198.245.81.1 ip4:13.111.0.111 include:_spf.google.com incl…
  • Proofpoint MX mxb-00177002.gslb.pphosted.com
Email delivery
  • Postmark TXT v=spf1 ip4:198.245.81.1 ip4:13.111.0.111 include:_spf.google.com incl…
DNS hosting
  • NS1 NS dns1.p06.nsone.net
SaaS tools (verified in DNS)

Stack changes

No changes yet. Each new crawl is compared with the last one, and what Salesforce adds or drops shows up here.

SimilarSiteSearch

Competitors by meaning, stacks from the source. Data from public homepages and DNS.

About our crawler