Alternatives and competitors

Sites like HubSpot

The 20 closest CRM software alternatives to HubSpot, ranked by what they actually offer, and the 18 technologies behind it.

Looking for an alternative to HubSpot? The closest matches are Salesforce, Zendesk and monday.com. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.

Neighbours
k = 20
Sites searched
4,032
Vector
384-d
Query
10 ms

01 · Entity

About HubSpot

HubSpot hubspot.com

HubSpot | Software & Tools for your Business - Homepage

HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.

Wikidata: American marketing software company

Top 1K · #261 English 18 technologies Crawled Nov 6, 2026
Visit HubSpot

Summary by Claude

HubSpot provides cloud software for marketing, sales, customer service and content management built on a shared CRM, with free tools and paid subscription tiers.

Who it’s for
Small and mid-sized businesses
Business model
Subscriptions (freemium)

02 · Embedding space

Competitor map

Each alternative by how close its vector is to HubSpot’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

similarity × popularity

SurveyMonkeyamoCRMSemrushBazaarvoiceCM.comFreshworkstawk.tomonday.comZendeskSalesforce

03 · Nearest neighbours

Alternatives to HubSpot

Thumbs up if it’s a real alternative to HubSpot, thumbs down if it isn’t.

Only in English

Startups challenging HubSpot

All challengers

Younger companies going after HubSpot, often too small to rank among its nearest neighbours yet.

  • Twenty Upcoming

    Open source: self-host it, read the code and avoid per-seat lock-in.

  • Attio

    Fills in contacts and companies from connected email and calendars automatically.

  1. 01
    Salesforce salesforce.com Top 1K German

    Salesforce: Das führende CRM mit KI | Salesforce DE

    Salesforce ist das führende CRM mit KI. Es hilft Unternehmen, sich auf völlig neue Weise mit Kund:innen zu vernetzen, indem es die Daten, Apps und Agents zusammenbringt, die das Unternehmen am Laufen halten.

  2. 02
    Zendesk zendesk.com Top 1K German

    KI-gestützte Serviceplattform | Zendesk

    Mehr als Ticketvermeidung: KI-Agenten lösen Anfragen durchgängig. Verbessern Sie Servicequalität, Geschwindigkeit und Skalierung. Jetzt kostenlos testen.

  3. 03
    monday.com Top 10K English

    The AI Workspace for People & Agents | monday.com

    Get more work done with AI agents that work side by side with your people. Execute, manage, and operate together on one AI Workspace to drive business results.

  4. 04
    tawk.to Top 10K English

    tawk.to - Free Live Chat Software for Your Website

    One free inbox for all your customer channels. Live chat, ticketing, knowledge base, AI assist, and CRM — all in one place. Trusted by 6M+ businesses.

  5. 05
    Freshworks freshworks.com Top 10K English

    Customer service software company

  6. 06
    CM.com cm.com Top 1K English

    One platform for every customer interaction | CM.com

    Behind every customer moment is a conversation that just works. CM.com connects messaging, marketing, service and payments on one shared context.

  7. 07
    Bazaarvoice bazaarvoice.com Top 10K English

    Bazaarvoice | The UGC Platform for Authentic Shopper Experiences

    The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.

  8. 08
    Semrush semrush.com Top 10K English

    Semrush: Your Unfair Advantage for Growing Brand Visibility

    Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

  9. 09
    amoCRM amocrm.ru Top 10K Russian

    amoCRM — CRM-система для роста продаж | Бесплатный доступ

    Онлайн CRM для управления продажами и клиентами. Автоматизируйте воронку, увеличивайте прибыль и контролируйте работу отдела. Попробуйте бесплатно!

  10. 10
    SurveyMonkey surveymonkey.com Top 1K English

    SurveyMonkey: The World’s Most Popular Survey Platform

    Easily create surveys and forms with AI and templates for employee and customer feedback, market research, event registrations and more. Get started free.

  11. 11
    NetSuite netsuite.com Top 10K

    American cloud-based business management software company

  12. 12
    Zoho zoho.com Top 1K German

    Zoho | Cloud-Software-Suite für Unternehmen

    Eine einzigartige und leistungsstarke Software-Suite, die Ihre Arbeitsweise verändert. Entwickelt für Unternehmen jeder Größe; von einem Unternehmen gebaut, das Ihre Privatsphäre schätzt.

  13. 13
    Hugging Face huggingface.co Top 10K

    Hugging Face – The AI community building the future.

    We’re on a journey to advance and democratize artificial intelligence through open source and open science.

  14. 14
    Yotpo yotpo.com Top 10K English

    Yotpo: loyalty, reviews & AI visibility for ecommerce

    Drive ecommerce growth with Yotpo. Build loyalty programs, collect reviews, and boost AI visibility to get found, earn trust, and turn shoppers into advocates.

  15. 15
    IBM ibm.com Top 1K English

    IBM

    For more than a century, IBM has been a global technology innovator, leading advances in AI, automation and hybrid cloud solutions that help businesses grow.

  16. 16
    Brevo brevo.com Top 10K English

    Brevo: Email & SMS Marketing, CRM & Automation Platform

    Brevo is the most intuitive all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email. Try it free.

  17. 17
    GoTo goto.com Top 10K English

    GoTo: Business Communication & IT Support Software

    Businesses of all sizes trust GoTo to power business growth and support customers. Explore our business phone system, contact center, and IT support products.

  18. 18
    Sprout Social sproutsocial.com Top 10K English

    Sprout Social: Social Media Management Tool

    Maximize your social ROI with Sprout Social, trusted by 30k+ brands. Power everything from publishing and engagement to analytics and influencer marketing. Try 30 days free.

  19. 19
    mail.com Top 10K English

    Free email accounts | Register today at mail.com

    Email how it is supposed to be: ✔ Free, simple and secure ✔ Manage multiple mail accounts in one place, from any device ✔ Sign up today!

  20. 20
    Bluehost bluehost.com Top 1K English

    Cloudflare Captcha Page | Bluehost.com

    web hosting company

Ranked by score: the cosine similarity of each site’s vector to hubspot.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones HubSpot uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What HubSpot is built with, and what its closest competitors use, from its homepage’s code and its DNS records.

Built with

CMS
Marketing automation
  • HubSpot page source: js.hs-analytics.net
Cookie consent
  • OneTrust TXT onetrust-domain-verification=99a8a3a51efe4a8fbd72bd2e15a76f1e
Payments
  • Stripe TXT stripe-verification=e499b7aac3e600c9cda9629ef657da9a1ea6cd57ce5e7e138…
CDN
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Adobe TXT adobe-idp-site-verification=67b8fd17615e71f28b3fc9b31fa84e8671d0fc28c…
  • Apple Business TXT apple-domain-verification=yMRAjA0cp0ZxAXJO
  • Atlassian TXT atlassian-domain-verification=J3f6YdOOu6/tNWzA7xI39Nqm5B5qOZ0ayDbcEHv…
  • Bing Webmaster Tools meta msvalidate.01: C5553ABFC995043D86E2C15CA3DADD34
  • Canva TXT canva-site-verification=2q1KYRxYvE35Tv1_-IhwKQ
  • DocuSign TXT docusign=b8eb1a73-67a0-4d84-9cb7-ff7955594935
  • Google Search Console TXT google-site-verification=J9pq_P2VWxNeuYsXn4sCdHCCTcnYPMGEjt0EjVwA85g
  • Meta Business Suite TXT facebook-domain-verification=v0z7wt3tvx72qwt80eu2sf2z7zb9yi
  • Notion TXT notion-domain-verification=euLOro5jKUiQOYF1d4lIqxb7g6ZiuvCw2FceiUH0HXL
  • OpenAI TXT openai-domain-verification=dv-G88hh2dhtm5VMPUchR7fh0l2

Stack changes

No changes yet. Each new crawl is compared with the last one, and what HubSpot adds or drops shows up here.

SimilarSiteSearch

Competitors by meaning, stacks from the source. Data from public homepages and DNS.

About our crawler