Alternatives and competitors

Sites like Google

The 20 closest web analytics alternatives to Google, ranked by what they actually offer, and the 3 technologies behind it.

Looking for an alternative to Google? The closest matches are Plausible Analytics, Flurry and Statcounter. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.

Neighbours
k = 20
Sites searched
4,032
Vector
384-d
Query
24 ms

01 · Entity

About Google

Google google-analytics.com

Analytics Tools & Solutions for Your Business - Google Analytics

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.

Top 1K · #176 English 3 technologies Crawled Nov 6, 2026
Visit Google

Summary by Claude

Google Analytics is a free web and app analytics service from Google that tracks website and mobile app traffic, user behavior and conversions, with reporting and integrations with Google's advertising tools.

Who it’s for
Website owners, marketers and businesses
Business model
Free tier supporting Google advertising; paid enterprise edition (Analytics 360)

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Google’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

similarity × popularity

G2TradingViewDuckDuckGoAmplitudeMatomoGameAnalyticsMapQuestSimilarwebFlurryPlausible Analytics

03 · Nearest neighbours

Alternatives to Google

Thumbs up if it’s a real alternative to Google, thumbs down if it isn’t.

Only in English
  1. 01
    Plausible Analytics plausible.io Top 10K English

    Plausible Analytics | Simple, privacy-friendly Google Analytics alternative

    Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.

  2. 02
    Flurry flurry.com Top 1K English

    Flurry | Mobile App Analytics Platform for Android & iOS

    Flurry is a mobile app analytics platform for Android & iOS that empowers product, development and growth experts to build better apps that users love.

  3. 03
    Similarweb similarweb.com Top 10K English

    Similarweb: AI-Powered Digital Data Intelligence Solutions

    Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.

  4. 04
    MapQuest mapquest.com Top 10K English

    company owned by System1

  5. 05
    GameAnalytics gameanalytics.com Top 10K English

    GameAnalytics – Turning Data Into Insights

    GameAnalytics is the leading growth platform for game studios, offering a connected suite of products that help developers understand players, optimize performance, and scale success.

  6. 06
    Matomo matomo.org Top 10K English

    Privacy-first analytics you can trust - Analytics Platform - Matomo

    Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.

  7. 07
    Amplitude amplitude.com Top 1K English

    Amplitude | A new era for product teams

    From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.

  8. 08
    DuckDuckGo duckduckgo.com Top 1K English

    DuckDuckGo - Protection. Privacy. Peace of mind.

    The Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs.

  9. 09
    TradingView tradingview.com Top 1K English

    TradingView — Track All Markets

    Where the world charts, chats, and trades markets. We're a supercharged super-charting platform and social network for traders and investors. Free to sign up.

  10. 10
    HowStuffWorks howstuffworks.com Top 10K English

    American media company

  11. 11
    G2 g2.com Top 10K English

    g2.com

    American B2B software and services review platform and marketplace

  12. 12
    Search Engine Journal searchenginejournal.com Top 10K English

    Search Engine Journal - The AI Search & SEO News That Matters

    Search Engine Journal is the last independent voice in search, sharing the latest AI search, SEO, GEO & AEO news that impact marketing strategy and business growth.

  13. 13
    AllTrails alltrails.com Top 10K English

    AllTrails: Trail Guides & Maps for Hiking, Camping, and Running | AllTrails

    Explore the outdoors with AllTrails, the best app for hiking, biking, and running. Discover curated guides, trail maps, photos, and reviews for over 500,000 trails worldwide.

  14. 14
    Startpage.com startpage.com English

    privacy-focused online search engine

  15. 15
    Mixpanel mixpanel.com Top 1K English

    Product Intelligence Platform for the AI Era | Mixpanel

    Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.

  16. 16
    Seeking Alpha seekingalpha.com Top 10K English

    Seeking Alpha | Stock Market Analysis & Tools for Investors

    Join Seeking Alpha, the largest investing community in the world. Get stock market news and analysis, investing ideas, earnings calls, charts and portfolio analysis tools.

  17. 17
    Semrush semrush.com Top 10K English

    Semrush: Your Unfair Advantage for Growing Brand Visibility

    Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

  18. 18
    Altervista altervista.org Top 10K English

    Create a blog or website for free and make money online - Altervista

    Do you want to create a website for free? Find out how to do it on Altervista: open a blog or a website quickly and easily and start making money online. Altervista is free of charge forever

  19. 19
    Can I use... caniuse.com Top 10K English

    Can I use... Support tables for HTML5, CSS3, etc

    "Can I use" provides up-to-date browser support tables for support of front-end web technologies on desktop and mobile web browsers.

  20. 20
    SurveyMonkey surveymonkey.com Top 1K English

    SurveyMonkey: The World’s Most Popular Survey Platform

    Easily create surveys and forms with AI and templates for employee and customer feedback, market research, event registrations and more. Get started free.

Ranked by score: the cosine similarity of each site’s vector to google-analytics.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Google is built with, and what its closest competitors use, from its homepage’s code and its DNS records.

SimilarSiteSearch

Competitors by meaning, stacks from the source. Data from public homepages and DNS.

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