Alternatives and competitors
Sites like Matomo
The 20 closest web analytics software alternatives to Matomo, ranked by what they actually offer, and the 14 technologies behind it.
Looking for an alternative to Matomo? The closest matches are Plausible Analytics, Statcounter and DataDome. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 15 ms
01 · Entity
About Matomo
Matomo matomo.org
Privacy-first analytics you can trust - Analytics Platform - Matomo
Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.
Wikidata: free software web analytics system
Summary by Claude
Matomo is an open-source web analytics application, available self-hosted on-premise or as a cloud service, that tracks website and app visits with a focus on privacy, GDPR compliance and data ownership.
- Who it’s for
- Website owners, marketers, enterprises and public sector organisations
- Business model
- Cloud hosting subscriptions and paid plugins/support
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Matomo’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Matomo
Thumbs up if it’s a real alternative to Matomo, thumbs down if it isn’t.
- 01
Plausible Analytics | Simple, privacy-friendly Google Analytics alternative
Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.
Very close cos 0.925 - 02
Web Analytics Made Easy - Statcounter
StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.
Close cos 0.891 - 03
datadome.co
cybersecurity company
Close cos 0.888 - 04
Flurry | Mobile App Analytics Platform for Android & iOS
Flurry is a mobile app analytics platform for Android & iOS that empowers product, development and growth experts to build better apps that users love.
Close cos 0.884 - 05
Amplitude | A new era for product teams
From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.
Close cos 0.883 - 06
Blog Tool, Publishing Platform, and CMS | WordPress.org
Open source software which you can use to easily create a beautiful website, blog, or app.
Close cos 0.885 - 07
OpenStreetMap
OpenStreetMap is a map of the world, created by people like you and free to use under an open license.
Close cos 0.881 - 08
WordPress.com: Everything You Need to Build Your Website
Create your WordPress website with built-in hosting, premium themes, and powerful tools. No technical setup required. Start building today—free plan available.
Close cos 0.884 - 09
Hugging Face – The AI community building the future.
We’re on a journey to advance and democratize artificial intelligence through open source and open science.
Close cos 0.881 - 10
Client Challenge
free and open-source web content management system
Close cos 0.882 - 11
Compliance Solutions for Websites, Apps and Organizations | iubenda
iubenda is your 360° compliance solution for global data privacy laws. Privacy policy generator, cookie consent management, ROPA, Terms and more.
Close cos 0.882 - 12
Home - Garante Privacy
Italian administrative authority
Close cos 0.881 - 13
AI-powered Observability
New Relic is an AI-powered observability platform that correlates your telemetry across your entire stack, so you can isolate the root cause and reduce MTTR.
Close cos 0.881 - 14
Laravel - The clean stack for Artisans and agents
Laravel is a framework for building modern web apps and AI agents. Expressive syntax, built-in tools, and everything you need to ship fast.
Close cos 0.879 - 15
phpMyAdmin
database administration tool
Close cos 0.880 - 16
Control your data governance with an independent cloud. Solutions hosted in the heart of Europe, designed to protect your confidentiality.
Close cos 0.881 - 17
RustDesk: Open-Source Remote Desktop with Self-Hosted Server Solutions
RustDesk is open-source remote desktop software for your own self-hosted server, a TeamViewer and AnyDesk alternative for Windows, macOS, Linux and Android.
Close cos 0.879 - 18
Cloud Monitoring as a Service | Datadog
See inside any stack, any app, at any scale, anywhere.
Close cos 0.878 - 19
Semrush: Your Unfair Advantage for Growing Brand Visibility
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
Close cos 0.880 - 20
company owned by System1
Close cos 0.878
Ranked by score: the cosine similarity of each site’s vector to matomo.org’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Matomo uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Matomo is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- CMS
- WordPress page source: /wp-content/
- JavaScript libraries
- jQuery asset https://matomo.org/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
- CSS & UI
- Font Awesome asset https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid…
- Analytics
- Matomo page source: _paq.push(
- Advertising
- LinkedIn Insight Tag page source: snap.licdn.com/li.lms-analytics
- Marketing automation
- HubSpot TXT v=spf1 include:spf.protection.outlook.com include:_spf.alwaysdata.com…
- Cookie consent
- Usercentrics page source: web.cmp.usercentrics.eu
- CDN
- Amazon CloudFront header x-amz-cf-id: jEVrjTZRv_8bcyvlxa6ACl5b4ntl5G8uls5gZWr8GY0jr-fFTVOKsQ==
- Web servers
- Apache HTTP Server header server: Apache
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Email hosting
- Microsoft 365 MX matomo-org.mail.protection.outlook.com
- DNS hosting
- Amazon Route 53 NS ns-1081.awsdns-07.org
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Matomo adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console · not on matomo.org 19/20
- Apple Business · not on matomo.org 10/20
- Google Workspace · not on matomo.org 10/20
- Atlassian 8/20
- OpenAI 8/20
- PHP 7/20
- HubSpot 7/20
- Microsoft 365 7/20
- Amazon Route 53 6/20
- Marketo · not on matomo.org 6/20
- Amazon SES · not on matomo.org 6/20
- DocuSign · not on matomo.org 5/20
- Mailgun · not on matomo.org 5/20
- Zendesk · not on matomo.org 5/20
- Cloudflare DNS · not on matomo.org 4/20
- Amazon CloudFront 4/20