Alternatives and competitors
Sites like Google
The 20 closest web analytics alternatives to Google, ranked by what they actually offer, and the 3 technologies behind it.
Looking for an alternative to Google? The closest matches are Plausible Analytics, Flurry and Statcounter. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 16 ms
01 · Entity
About Google
Google google-analytics.com
Analytics Tools & Solutions for Your Business - Google Analytics
Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more.
Summary by Claude
Google Analytics is a free web and app analytics service from Google that tracks website and mobile app traffic, user behavior and conversions, with reporting and integrations with Google's advertising tools.
- Who it’s for
- Website owners, marketers and businesses
- Business model
- Free tier supporting Google advertising; paid enterprise edition (Analytics 360)
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Google’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Google
Thumbs up if it’s a real alternative to Google, thumbs down if it isn’t.
- 01
Plausible Analytics | Simple, privacy-friendly Google Analytics alternative
Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.
Very close cos 0.926 - 02
Flurry | Mobile App Analytics Platform for Android & iOS
Flurry is a mobile app analytics platform for Android & iOS that empowers product, development and growth experts to build better apps that users love.
Very close cos 0.913 - 03
Web Analytics Made Easy - Statcounter
StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.
Very close cos 0.908 - 04
Similarweb: AI-Powered Digital Data Intelligence Solutions
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
Very close cos 0.905 - 05
company owned by System1
Very close cos 0.899 - 06
GameAnalytics – Turning Data Into Insights
GameAnalytics is the leading growth platform for game studios, offering a connected suite of products that help developers understand players, optimize performance, and scale success.
Close cos 0.893 - 07 histats.com Top 10K
Histats.com Counter ,the free web stats and stat counter, hit counter, free web tracker and tracking tools, professional and free!!
Histats.com, free web stats and stat counter, hit counter, free web tracker and tracking tools, stats counter
Close cos 0.891 - 08
Privacy-first analytics you can trust - Analytics Platform - Matomo
Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.
Close cos 0.889 - 09
Amplitude | A new era for product teams
From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.
Close cos 0.889 - 10
DuckDuckGo - Protection. Privacy. Peace of mind.
The Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs.
Close cos 0.891 - 11
TradingView — Track All Markets
Where the world charts, chats, and trades markets. We're a supercharged super-charting platform and social network for traders and investors. Free to sign up.
Close cos 0.891 - 12
American media company
Close cos 0.890 - 13
g2.com
American B2B software and services review platform and marketplace
Close cos 0.888 - 14 Close cos 0.886
- 15
Search Engine Journal - The AI Search & SEO News That Matters
Search Engine Journal is the last independent voice in search, sharing the latest AI search, SEO, GEO & AEO news that impact marketing strategy and business growth.
Close cos 0.888 - 16
AllTrails: Trail Guides & Maps for Hiking, Camping, and Running | AllTrails
Explore the outdoors with AllTrails, the best app for hiking, biking, and running. Discover curated guides, trail maps, photos, and reviews for over 500,000 trails worldwide.
Close cos 0.887 - 17
privacy-focused online search engine
Close cos 0.887 - 18
Product Intelligence Platform for the AI Era | Mixpanel
Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.
Close cos 0.883 - 19
TRADING ECONOMICS | 20 million INDICATORS FROM 196 COUNTRIES
View more than 20 million economic indicators for 196 countries. Get free indicators, Historical Data, Charts, News and Forecasts for 196 countries.
Close cos 0.882 - 20
Seeking Alpha | Stock Market Analysis & Tools for Investors
Join Seeking Alpha, the largest investing community in the world. Get stock market news and analysis, investing ideas, earnings calls, charts and portfolio analysis tools.
Close cos 0.882
Ranked by score: the cosine similarity of each site’s vector to google-analytics.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Google is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- JavaScript frameworks
- AngularJS asset https://ajax.googleapis.com/ajax/libs/angularjs/1.6.6/angular.min.js
- Fonts
- Google Fonts asset https://fonts.googleapis.com/css?family=Roboto:100,300,400,500,700|Google+Sans:400,500|Pr…
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Google adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console · not on google-analytics.com 17/20
- Google Workspace · not on google-analytics.com 14/20
- Amazon Route 53 · not on google-analytics.com 12/20
- Microsoft 365 · not on google-analytics.com 10/20
- Atlassian · not on google-analytics.com 9/20
- HubSpot · not on google-analytics.com 8/20
- OpenAI · not on google-analytics.com 8/20
- Apple Business · not on google-analytics.com 8/20
- Google Tag Manager 7/20
- Amazon CloudFront · not on google-analytics.com 7/20
- nginx · not on google-analytics.com 6/20
- PHP · not on google-analytics.com 5/20
- DocuSign · not on google-analytics.com 5/20
- Zendesk · not on google-analytics.com 5/20
- Meta Business Suite · not on google-analytics.com 5/20
- SendGrid · not on google-analytics.com 4/20