Alternatives and competitors
Sites like Google
The 20 closest advertising technology alternatives to Google, ranked by what they actually offer, and the 4 technologies behind it.
Looking for an alternative to Google? The closest matches are Search Engine Journal, Similarweb and Semrush. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 12 ms
01 · Entity
About Google
Google doubleclick.net
Enterprise Advertising & Analytics Solutions - Google Marketing Platform
Google Marketing Platform offers an enterprise analytics solution to gain insights into your advertising, marketing, customers, and sales.
Summary by Claude
doubleclick.net is Google's ad-serving and tracking domain; its homepage redirects to Google Marketing Platform, a suite of enterprise tools for buying, serving and measuring digital advertising plus web analytics.
- Who it’s for
- Enterprise advertisers, agencies and marketers
- Business model
- Advertising technology fees
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Google’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Google
Thumbs up if it’s a real alternative to Google, thumbs down if it isn’t.
- 01
Search Engine Journal - The AI Search & SEO News That Matters
Search Engine Journal is the last independent voice in search, sharing the latest AI search, SEO, GEO & AEO news that impact marketing strategy and business growth.
Very close cos 0.898 - 02
Similarweb: AI-Powered Digital Data Intelligence Solutions
Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.
Close cos 0.893 - 03
Semrush: Your Unfair Advantage for Growing Brand Visibility
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
Very close cos 0.895 - 04
Media.net | The Sell Side Platform for Greater Outcomes
We help brands and publishers leverage the best of programmatic, to achieve their goals across every screen.
Close cos 0.893 - 05
DoubleVerify: Driving Superior Outcomes For Global Brands
DV is the leading media effectiveness platform that leverages AI to drive superior outcomes for global brands.
Close cos 0.888 - 06
TechTarget: Enterprise IT News, Expert Advice & Research
TechTarget delivers enterprise IT news, expert advice and research on AI, cybersecurity, infrastructure and IT strategy to help you make smarter tech decisions.
Close cos 0.890 - 07
product discovery website
Close cos 0.890 - 08
DuckDuckGo - Protection. Privacy. Peace of mind.
The Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs.
Close cos 0.889 - 09
Tradedoubler | Boosting partnerships since 1999
We empower a thriving partner marketing network where everyone wins. Brands, Publishers, Creators and Influencers alike. Established in Stockholm by Felix Hagnö and Martin Lorentzon, co-founder of Spotify, Tradedoubler swiftly ascended to become Europe's no. 1 Affiliate Marketing network, listed on the Stockholm Stock Exchange. Presently, we extend our Partner Marketing and Tech Solutions across +90 markets. While operating globally, our ethos remains deeply rooted in local authenticity.
Close cos 0.886 - 10
multichannel advertising platform
Close cos 0.885 - 11
AdTarget Medya A.Ş.
Close cos 0.884 - 12
Neil Patel: Helping You Succeed Through Digital Marketing!
Master digital marketing with Neil Patel and NP Digital. Explore expert SEO advice, free AI-powered tools, and omnichannel strategies to grow your business.
- Google Tag Manager
- Google Workspace
- Cloudflare
- Cloudflare DNS
- Cloudflare Web Analytics
- Google Search Console
Close cos 0.884 - 13
YourAdChoices.com | Welcome to YourAdChoices.com
Close cos 0.886 - 14
g2.com
American B2B software and services review platform and marketplace
Close cos 0.885 - 15
Plausible Analytics | Simple, privacy-friendly Google Analytics alternative
Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.
Close cos 0.885 - 16
The Global Commerce Intelligence Platform
Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data
Close cos 0.883 - 17
RevContent | Performance-Driven Native Advertising Platform for Publishers & Advertisers
RevContent helps publishers and advertisers drive results with high-performing native ads. Grow your revenue and reach the right audiences across premium content environments.
Close cos 0.885 - 18
Your access has been blocked – The Atlantic
magazine and multi-platform publisher based in Washington, D.C.
Close cos 0.888 - 19
Search - Microsoft Bing
Search with Microsoft Bing and use the power of AI to find information, explore webpages, images, videos, maps, and more. A smart search engine for the forever curious.
Close cos 0.883 - 20
tripadvisor.com
American travel website company
Close cos 0.885
Ranked by score: the cosine similarity of each site’s vector to doubleclick.net’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Google is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- JavaScript frameworks
- AngularJS asset https://ajax.googleapis.com/ajax/libs/angularjs/1.6.6/angular.min.js
- Fonts
- Google Fonts asset https://fonts.googleapis.com/css?family=Roboto:100,300,400,500,700|Google+Sans:400,500|Pr…
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Email hosting
- Google Workspace MX aspmx.l.google.com
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Google adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console · not on doubleclick.net 18/20
- Google Workspace 12/20
- Microsoft 365 · not on doubleclick.net 12/20
- OpenAI · not on doubleclick.net 10/20
- Atlassian · not on doubleclick.net 9/20
- Apple Business · not on doubleclick.net 9/20
- Cloudflare · not on doubleclick.net 9/20
- Meta Business Suite · not on doubleclick.net 8/20
- PHP · not on doubleclick.net 8/20
- Google Tag Manager 7/20
- HubSpot · not on doubleclick.net 7/20
- Amazon Route 53 · not on doubleclick.net 6/20
- Google Fonts 6/20
- Zoom · not on doubleclick.net 6/20
- Adobe · not on doubleclick.net 6/20
- Zendesk · not on doubleclick.net 6/20