Alternatives and competitors

Sites like Google

The 20 closest advertising technology alternatives to Google, ranked by what they actually offer, and the 4 technologies behind it.

Looking for an alternative to Google? The closest matches are Search Engine Journal, Similarweb and Semrush. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.

Neighbours
k = 20
Sites searched
4,032
Vector
384-d
Query
12 ms

01 · Entity

About Google

Google doubleclick.net

Enterprise Advertising & Analytics Solutions - Google Marketing Platform

Google Marketing Platform offers an enterprise analytics solution to gain insights into your advertising, marketing, customers, and sales.

Top 100 · #51 English 4 technologies Crawled Nov 6, 2026
Visit Google

Summary by Claude

doubleclick.net is Google's ad-serving and tracking domain; its homepage redirects to Google Marketing Platform, a suite of enterprise tools for buying, serving and measuring digital advertising plus web analytics.

Who it’s for
Enterprise advertisers, agencies and marketers
Business model
Advertising technology fees

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Google’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

similarity × popularity

AdTargetAdRollDuckDuckGoProduct HuntTechTargetDoubleVerifyMedia.netSemrushSimilarwebSearch Engine Journal

03 · Nearest neighbours

Alternatives to Google

Thumbs up if it’s a real alternative to Google, thumbs down if it isn’t.

Only in English
  1. 01
    Search Engine Journal searchenginejournal.com Top 10K English

    Search Engine Journal - The AI Search & SEO News That Matters

    Search Engine Journal is the last independent voice in search, sharing the latest AI search, SEO, GEO & AEO news that impact marketing strategy and business growth.

  2. 02
    Similarweb similarweb.com Top 10K English

    Similarweb: AI-Powered Digital Data Intelligence Solutions

    Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.

  3. 03
    Semrush semrush.com Top 10K English

    Semrush: Your Unfair Advantage for Growing Brand Visibility

    Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

  4. 04
    Media.net media.net Top 1K English

    Media.net | The Sell Side Platform for Greater Outcomes

    We help brands and publishers leverage the best of programmatic, to achieve their goals across every screen.

  5. 05
    DoubleVerify doubleverify.com Top 1K English

    DoubleVerify: Driving Superior Outcomes For Global Brands

    DV is the leading media effectiveness platform that leverages AI to drive superior outcomes for global brands.

  6. 06
    TechTarget techtarget.com Top 10K English

    TechTarget: Enterprise IT News, Expert Advice & Research

    TechTarget delivers enterprise IT news, expert advice and research on AI, cybersecurity, infrastructure and IT strategy to help you make smarter tech decisions.

  7. 07
    Product Hunt producthunt.com Top 10K English

    product discovery website

  8. 08
    DuckDuckGo duckduckgo.com Top 1K English

    DuckDuckGo - Protection. Privacy. Peace of mind.

    The Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs.

  9. 09
    Tradedoubler tradedoubler.com Top 10K English

    Tradedoubler | Boosting partnerships since 1999

    We empower a thriving partner marketing network where everyone wins. Brands, Publishers, Creators and Influencers alike. Established in Stockholm by Felix Hagnö and Martin Lorentzon, co-founder of Spotify, Tradedoubler swiftly ascended to become Europe's no. 1 Affiliate Marketing network, listed on the Stockholm Stock Exchange. Presently, we extend our Partner Marketing and Tech Solutions across +90 markets. While operating globally, our ethos remains deeply rooted in local authenticity.

  10. 10
    AdRoll adroll.com Top 10K

    multichannel advertising platform

  11. 11
    AdTarget adtarget.com.tr Top 10K Turkish

    AdTarget Medya A.Ş.

  12. 12
    Neil Patel neilpatel.com Top 10K English

    Neil Patel: Helping You Succeed Through Digital Marketing!

    Master digital marketing with Neil Patel and NP Digital. Explore expert SEO advice, free AI-powered tools, and omnichannel strategies to grow your business.

  13. 13
    YourAdChoices.com youradchoices.com Top 10K English

    YourAdChoices.com | Welcome to YourAdChoices.com

  14. 14
    G2 g2.com Top 10K English

    g2.com

    American B2B software and services review platform and marketplace

  15. 15
    Plausible Analytics plausible.io Top 10K English

    Plausible Analytics | Simple, privacy-friendly Google Analytics alternative

    Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.

  16. 16
    Criteo criteo.com Top 1K English

    The Global Commerce Intelligence Platform

    Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data

  17. 17
    RevContent revcontent.com Top 10K English

    RevContent | Performance-Driven Native Advertising Platform for Publishers & Advertisers

    RevContent helps publishers and advertisers drive results with high-performing native ads. Grow your revenue and reach the right audiences across premium content environments.

  18. 18
    The Atlantic theatlantic.com Top 10K English

    Your access has been blocked – The Atlantic

    magazine and multi-platform publisher based in Washington, D.C.

  19. 19
    Microsoft Bing bing.com Top 100 English

    Search - Microsoft Bing

    Search with Microsoft Bing and use the power of AI to find information, explore webpages, images, videos, maps, and more. A smart search engine for the forever curious.

  20. 20
    Tripadvisor tripadvisor.com Top 1K English

    tripadvisor.com

    American travel website company

Ranked by score: the cosine similarity of each site’s vector to doubleclick.net’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Google is built with, and what its closest competitors use, from its homepage’s code and its DNS records.

Built with

JavaScript frameworks
  • AngularJS asset https://ajax.googleapis.com/ajax/libs/angularjs/1.6.6/angular.min.js
Fonts
  • Google Fonts asset https://fonts.googleapis.com/css?family=Roboto:100,300,400,500,700|Google+Sans:400,500|Pr…
Tag managers
Email hosting

Stack changes

No changes yet. Each new crawl is compared with the last one, and what Google adds or drops shows up here.

SimilarSiteSearch

Competitors by meaning, stacks from the source. Data from public homepages and DNS.

About our crawler