Alternatives and competitors

Sites like YouGov

The 20 closest market research alternatives to YouGov, ranked by what they actually offer, and the 15 technologies behind it.

Looking for an alternative to YouGov? The closest matches are Gallup, Ipsos and Statista. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.

Neighbours
k = 20
Sites searched
4,032
Vector
384-d
Query
37 ms

01 · Entity

About YouGov

YouGov yougov.com

YouGov: Data Analytics & Market Research Services

Explore YouGov's market research and data analytics services for valuable insights. Make informed business decisions with our consumer analysis & intelligence.

Wikidata: international internet-based market research firm

Top 10K · #5,056 English 15 technologies Crawled Nov 6, 2026
Visit YouGov

Summary by Claude

YouGov is an internet-based market research and opinion polling firm that publishes public opinion data and political polls, and sells survey research, brand tracking and consumer data services to businesses. Consumers can join its online panel and earn points for taking surveys.

Who it’s for
Businesses, marketers, media, and survey panelists
Business model
Market research services and data subscriptions

02 · Embedding space

Competitor map

Each alternative by how close its vector is to YouGov’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

similarity × popularity

BazaarvoiceYahooGrouponWowheadMYBharatPew Research CenterSurveyMonkeyStatistaIpsosGallup

03 · Nearest neighbours

Alternatives to YouGov

Thumbs up if it’s a real alternative to YouGov, thumbs down if it isn’t.

Only in English
  1. 01
    Gallup gallup.com Top 10K English

    Gallup - Workplace Advisory Services & Global Analytics

    Gallup goes beyond management consulting. Learn how our understanding of the human experience helps clients and the billions they serve thrive.

  2. 02
    Ipsos ipsos.com Top 10K English

    Ipsos | Global Market Research and Public Opinion Specialist

    Global leader in market research, Ipsos delivers reliable information and true understanding of Society, Markets and People. Our solutions use data from surveys, polls, social media or qualitative, and provide actionable insights into the experience and opinions of citizens, consumers, patients, customers, employees.

  3. 03
    Statista statista.com Top 1K English

    Statista - The Statistics Portal for Market Data, Market Research and Market Studies

    Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database

  4. 04
    SurveyMonkey surveymonkey.com Top 1K English

    SurveyMonkey: The World’s Most Popular Survey Platform

    Easily create surveys and forms with AI and templates for employee and customer feedback, market research, event registrations and more. Get started free.

  5. 05
    Pew Research Center pewresearch.org Top 10K English

    Pew Research Center | Nonpartisan, nonadvocacy, public opinion polling and data-driven social science research

    Numbers, Facts and Trends Shaping Your World

  6. 06
    MYBharat mybharat.gov.in Top 10K English

    Youth in India | Empowering Indian Youth & Leadership | MYBharat

    Explore youth opportunities in India on MY Bharat. Access leadership programs, experiential learning, volunteering initiatives, skill development opportunities, quizzes, and national-level initiatives designed to empower Yuva Shakti.

  7. 07
    Wowhead wowhead.com Top 10K English

    World of Warcraft News and Guides

    The largest World of Warcraft (WoW) information site, featuring guides, news, and information on classes, gearing, professions, raids, transmog, and more.

  8. 08
    Groupon groupon.com Top 10K English

    Groupon Status Page | Access Restricted

    American worldwide e-commerce marketplace

  9. 09
    Yahoo yahoo.com Top 100 English

    Yahoo | Mail, Weather, Search, Politics, News, Finance, Sports & Videos

    Latest news coverage, email, free stock quotes, live scores and video are just the beginning. Discover more every day at Yahoo!

  10. 10
    Semrush semrush.com Top 10K English

    Semrush: Your Unfair Advantage for Growing Brand Visibility

    Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

  11. 11
    Bazaarvoice bazaarvoice.com Top 10K English

    Bazaarvoice | The UGC Platform for Authentic Shopper Experiences

    The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.

  12. 12
    worldometers.info Top 10K English

    Worldometer - real time world statistics

    Live world statistics on population, government and economics, society and media, environment, food, water, energy and health. Interesting statistics with world population clock, forest loss this year, carbon dioxide co2 emission, world hunger data, energy consumed, and a lot more

  13. 13
    World Health Organization who.int Top 1K English

    World Health Organization (WHO)

    The United Nations agency working to promote health, keep the world safe and serve the vulnerable

  14. 14
    Vox vox.com Top 10K English

    Vox

    Vox is a general interest news site for the 21st century. Its mission: to help everyone understand our complicated world, so that we can all help shape it. In text, video and audio, our reporters explain politics, policy, world affairs, technology, culture, science, the climate crisis, money, health and everything else that matters. Our goal is to ensure that everyone, regardless of income or status, can access accurate information that empowers them.

  15. 15
    usa.gov Top 10K English

    Making government services easier to find | USAGov

    Find government benefits, services, agencies, and information at USA.gov. Contact elected officials. Learn about passports, Social Security, taxes, and more.

  16. 16
    Wufoo wufoo.com Top 10K English

    Online Form Builder with Cloud Storage Database | Wufoo

    Wufoo's online form builder helps you create custom forms in minutes. Use Wufoo to create registration forms, application forms, surveys, contact forms, payment forms and more. Sign up free!

  17. 17
    CDC cdc.gov Top 1K English

    Centers for Disease Control and Prevention | CDC

    United States government public health agency

  18. 18
    Politico politico.eu Top 10K English

    POLITICO – European Politics, Policy, Government News

    POLITICO Europe covers the politics, policy and personalities of the European Union. Our coverage includes breaking news, opinion pieces, and features.

  19. 19
    Similarweb similarweb.com Top 10K English

    Similarweb: AI-Powered Digital Data Intelligence Solutions

    Similarweb is an AI-powered digital data company providing real-time market intelligence, competitive insights, and consumer trends to accelerate business growth.

  20. 20
    EMARKETER emarketer.com Top 10K English

    US market research company

Ranked by score: the cosine similarity of each site’s vector to yougov.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones YouGov uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What YouGov is built with, and what its closest competitors use, from its homepage’s code and its DNS records.

Built with

JavaScript frameworks
Marketing automation
  • Marketo TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
Live chat & support
  • Zendesk TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
Cookie consent
A/B testing
  • VWO page source: dev.visualwebsiteoptimizer.com
Monitoring
Security
  • Imperva header x-iinfo: 60-31580456-31559346 2NNN RT(1793957899362 304) q(0 0 0 1) …
Email hosting
Email delivery
  • Amazon SES TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
  • Mailjet TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
DNS hosting
SaaS tools (verified in DNS)
  • GlobalSign TXT globalsign-domain-verification=873632293C3AB66A359D8262B6336467
  • Google Search Console TXT google-site-verification=f-Y9UcV5izb5kJbFfNjaIzsUQqSES04vK8d_gWS3UwQ
  • Salesforce TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…

Stack changes

No changes yet. Each new crawl is compared with the last one, and what YouGov adds or drops shows up here.

SimilarSiteSearch

Competitors by meaning, stacks from the source. Data from public homepages and DNS.

About our crawler