Alternatives and competitors
Sites like YouGov
The 20 closest market research alternatives to YouGov, ranked by what they actually offer, and the 15 technologies behind it.
Looking for an alternative to YouGov? The closest matches are Gallup, Ipsos and Statista. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 7 ms
01 · Entity
About YouGov
YouGov yougov.com
YouGov: Data Analytics & Market Research Services
Explore YouGov's market research and data analytics services for valuable insights. Make informed business decisions with our consumer analysis & intelligence.
Wikidata: international internet-based market research firm
Summary by Claude
YouGov is an internet-based market research and opinion polling firm that publishes public opinion data and political polls, and sells survey research, brand tracking and consumer data services to businesses. Consumers can join its online panel and earn points for taking surveys.
- Who it’s for
- Businesses, marketers, media, and survey panelists
- Business model
- Market research services and data subscriptions
02 · Embedding space
Competitor map
Each alternative by how close its vector is to YouGov’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to YouGov
Thumbs up if it’s a real alternative to YouGov, thumbs down if it isn’t.
- 01
Gallup - Workplace Advisory Services & Global Analytics
Gallup goes beyond management consulting. Learn how our understanding of the human experience helps clients and the billions they serve thrive.
Close cos 0.888 - 02
Ipsos | Global Market Research and Public Opinion Specialist
Global leader in market research, Ipsos delivers reliable information and true understanding of Society, Markets and People. Our solutions use data from surveys, polls, social media or qualitative, and provide actionable insights into the experience and opinions of citizens, consumers, patients, customers, employees.
Close cos 0.887 - 03
Statista - The Statistics Portal for Market Data, Market Research and Market Studies
Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database
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SurveyMonkey: The World’s Most Popular Survey Platform
Easily create surveys and forms with AI and templates for employee and customer feedback, market research, event registrations and more. Get started free.
Close cos 0.885 - 05
Pew Research Center | Nonpartisan, nonadvocacy, public opinion polling and data-driven social science research
Numbers, Facts and Trends Shaping Your World
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ERROR: The request could not be satisfied
online marketplace
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Youth in India | Empowering Indian Youth & Leadership | MYBharat
Explore youth opportunities in India on MY Bharat. Access leadership programs, experiential learning, volunteering initiatives, skill development opportunities, quizzes, and national-level initiatives designed to empower Yuva Shakti.
Close cos 0.877 - 08
World of Warcraft News and Guides
The largest World of Warcraft (WoW) information site, featuring guides, news, and information on classes, gearing, professions, raids, transmog, and more.
Close cos 0.878 - 09
Groupon Status Page | Access Restricted
American worldwide e-commerce marketplace
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Yahoo | Mail, Weather, Search, Politics, News, Finance, Sports & Videos
Latest news coverage, email, free stock quotes, live scores and video are just the beginning. Discover more every day at Yahoo!
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Semrush: Your Unfair Advantage for Growing Brand Visibility
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
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Google
search engine by Google LLC
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Bazaarvoice | The UGC Platform for Authentic Shopper Experiences
The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.
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Worldometer - real time world statistics
Live world statistics on population, government and economics, society and media, environment, food, water, energy and health. Interesting statistics with world population clock, forest loss this year, carbon dioxide co2 emission, world hunger data, energy consumed, and a lot more
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World Health Organization (WHO)
The United Nations agency working to promote health, keep the world safe and serve the vulnerable
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Vox
Vox is a general interest news site for the 21st century. Its mission: to help everyone understand our complicated world, so that we can all help shape it. In text, video and audio, our reporters explain politics, policy, world affairs, technology, culture, science, the climate crisis, money, health and everything else that matters. Our goal is to ensure that everyone, regardless of income or status, can access accurate information that empowers them.
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Making government services easier to find | USAGov
Find government benefits, services, agencies, and information at USA.gov. Contact elected officials. Learn about passports, Social Security, taxes, and more.
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Online Form Builder with Cloud Storage Database | Wufoo
Wufoo's online form builder helps you create custom forms in minutes. Use Wufoo to create registration forms, application forms, surveys, contact forms, payment forms and more. Sign up free!
Close cos 0.873 - 19
Centers for Disease Control and Prevention | CDC
United States government public health agency
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POLITICO – European Politics, Policy, Government News
POLITICO Europe covers the politics, policy and personalities of the European Union. Our coverage includes breaking news, opinion pieces, and features.
Close cos 0.875
Ranked by score: the cosine similarity of each site’s vector to yougov.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones YouGov uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What YouGov is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- Marketing automation
- Marketo TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
- Live chat & support
- Zendesk TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
- Cookie consent
- OneTrust page source: otSDKStub
- A/B testing
- VWO page source: dev.visualwebsiteoptimizer.com
- Monitoring
- New Relic page source: NREUM
- Security
- Imperva header x-iinfo: 60-31580456-31559346 2NNN RT(1793957899362 304) q(0 0 0 1) …
- Email hosting
- Microsoft 365 MX yougov-com.mail.protection.outlook.com
- Email delivery
- Amazon SES TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
- Mailjet TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
- DNS hosting
- Amazon Route 53 NS ns-861.awsdns-43.net
- SaaS tools (verified in DNS)
- GlobalSign TXT globalsign-domain-verification=873632293C3AB66A359D8262B6336467
- Google Search Console TXT google-site-verification=f-Y9UcV5izb5kJbFfNjaIzsUQqSES04vK8d_gWS3UwQ
- Salesforce TXT v=spf1 ip4:195.49.159.67 ip4:195.49.159.66 ip4:213.252.2.39/32 ip4:46…
Stack changes
No changes yet. Each new crawl is compared with the last one, and what YouGov adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- Microsoft 365 13/20
- Apple Business · not on yougov.com 12/20
- Atlassian · not on yougov.com 11/20
- Google Tag Manager · not on yougov.com 10/20
- OpenAI · not on yougov.com 9/20
- Meta Business Suite · not on yougov.com 9/20
- Adobe · not on yougov.com 8/20
- PHP · not on yougov.com 8/20
- OneTrust 8/20
- Amazon CloudFront · not on yougov.com 7/20
- DocuSign · not on yougov.com 7/20
- Amazon Route 53 7/20
- Google Workspace · not on yougov.com 7/20
- jQuery · not on yougov.com 6/20
- nginx · not on yougov.com 6/20