Alternatives and competitors
Sites like Salesforce
The 20 closest marketing automation software alternatives to Salesforce, ranked by what they actually offer, and the 10 technologies behind it.
Looking for an alternative to Salesforce? The closest matches are MoEngage, TechTarget and Klaviyo. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 11 ms
01 · Entity
About Salesforce
Salesforce exacttarget.com
Engagement Marketing Platform. | Salesforce
Engagement marketing tools from Salesforce help you build customer relationships efficiently with personalized marketing and automated journeys.
Summary by Claude
ExactTarget, now Salesforce Marketing Cloud, provides B2C marketing automation software for email, mobile and web campaigns. It includes customer data unification, audience segmentation, automated customer journeys and AI-driven content personalization.
- Who it’s for
- B2C marketing teams at consumer brands
- Business model
- Software subscriptions
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Salesforce’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Salesforce
Thumbs up if it’s a real alternative to Salesforce, thumbs down if it isn’t.
- 01
MoEngage - Agentic Customer Engagement Platform
Execute your cross channel marketing strategy with MoEngage’s insights-led customer engagement platform. Leverage the power of personalization with MoEngage.
Very close cos 0.904 - 02
TechTarget: Enterprise IT News, Expert Advice & Research
TechTarget delivers enterprise IT news, expert advice and research on AI, cybersecurity, infrastructure and IT strategy to help you make smarter tech decisions.
Very close cos 0.904 - 03
Klaviyo: KI-gestütztes E-Mail-Marketing und SMS | B2C CRM
Klaviyo vereint KI-gestütztes E-Mail-Marketing und SMS, um Wachstum, Kundenbindung und messbare Ergebnisse zu erzielen. Erstelle personalisierte Omnichannel-Erlebnisse für WhatsApp, E-Commerce und mehr mit K:AI-Agents.
Very close cos 0.896 - 04
Semrush: Your Unfair Advantage for Growing Brand Visibility
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
Very close cos 0.898 - 05
AI Customer Engagement Platform for Real-Time, Personalized Experiences
Iterable is an AI customer engagement platform built for how customers behave today, helping brands respond in real time with unified data and optimization.
Close cos 0.893 - 06
WebEngage | Customer Data and Agentic Marketing Platform
Unify customer data and run AI-powered, personalized journeys across channels with WebEngage’s customer data platform and marketing automation suite.
Close cos 0.894 - 07
Customer.io: Customer Engagement Platform For Better Outcomes
Customer.io is a customer engagement platform for creating personalized journeys and better business outcomes across email, push, SMS, and in-app messaging.
Close cos 0.892 - 08
KI-gestützte Serviceplattform | Zendesk
Mehr als Ticketvermeidung: KI-Agenten lösen Anfragen durchgängig. Verbessern Sie Servicequalität, Geschwindigkeit und Skalierung. Jetzt kostenlos testen.
Close cos 0.892 - 09
Brevo: Email & SMS Marketing, CRM & Automation Platform
Brevo is the most intuitive all-in-one customer engagement platform: email and SMS marketing, automation, CRM, live chat, and transactional email. Try it free.
Close cos 0.889 - 10
One platform for every customer interaction | CM.com
Behind every customer moment is a conversation that just works. CM.com connects messaging, marketing, service and payments on one shared context.
Close cos 0.889 - 11
Braze Customer Engagement Platform
Power customer-centric interactions between consumers and brands in real-time.
Close cos 0.887 - 12
Maximize Revenue With AI Decisioning | Unlock Consumer Identity | Wunderkind
Wunderkind transforms anonymous traffic into revenue by leveraging advanced AI and identity insights, ensuring guaranteed revenue growth through personalized marketing strategies.
Close cos 0.886 - 13
BlueConic | The Platform Powering Customer Growth
BlueConic unifies customer data and activation to drive real-time growth across every moment. Built for marketers, powered by AI, and trusted by IT.
Close cos 0.885 - 14
ABM Platform for B2B Sales & Marketing Success | Demandbase
Elevate your B2B go-to-market strategy with Demandbase's ABM platform, delivering smarter insights, agent-led automation, and AI-powered pipeline.
Close cos 0.883 - 15
Marketing Attribution & Analytics with AI Insights | Singular
Unify your marketing data, measure true ROI, and unlock actionable insights with Singular’s AI-powered attribution and analytics platform
Close cos 0.883 - 16
Bazaarvoice | The UGC Platform for Authentic Shopper Experiences
The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.
Close cos 0.886 - 17
AI-Powered Omnichannel Customer Engagement Platform | SaleSmartly
Trusted by 300,000+ businesses. Unify WhatsApp, Telegram, Facebook, Instagram & more in a shared inbox with AI agents, CRM & automation to capture, convert & retain customers.
Close cos 0.883 - 18
Optimizely - AI to create and optimize digital experiences
Everything marketing and digital teams need to create content fast, test and personalize, and prove business impact.
Close cos 0.883 - 19
The AI-Native commerce suite of choice for bold CIOs and CEOs
Modernize your stack and drive operational results with an AI-Native unified commerce solution.
Close cos 0.881 - 20
AI Enablement for Marketing Teams | Localytics
CRM marketing is about strategy, creativity, and judgment. Localytics builds the agents that handle the rest.
Close cos 0.880
Ranked by score: the cosine similarity of each site’s vector to exacttarget.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Salesforce uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Salesforce is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- CMS
- WordPress page source: /wp-content/
- Fonts
- Google Fonts asset https://fonts.googleapis.com/
- Cookie consent
- OneTrust page source: otSDKStub
- A/B testing
- Optimizely page source: cdn.optimizely.com/js/
- Security
- Akamai Bot Manager cookie bm_sz
- CDN
- Akamai header x-akamai-transformed: 9 52417 0 pmb=mRUM,2
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Email hosting
- Proofpoint MX mxa-00177002.gslb.pphosted.com
- DNS hosting
- NS1 NS dns1.p02.nsone.net
- SaaS tools (verified in DNS)
- Google Search Console TXT google-site-verification=_fLQuCdjX91YD13T0yK65vXvp8WOnuF2YM8pn_AHb7Q
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Salesforce adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Google Workspace · not on exacttarget.com 15/20
- Microsoft 365 · not on exacttarget.com 15/20
- Google Tag Manager · not on exacttarget.com 15/20
- Apple Business · not on exacttarget.com 14/20
- Atlassian · not on exacttarget.com 13/20
- Amazon Route 53 · not on exacttarget.com 13/20
- Cloudflare · not on exacttarget.com 11/20
- Zendesk · not on exacttarget.com 11/20
- HubSpot · not on exacttarget.com 10/20
- DocuSign · not on exacttarget.com 10/20
- PHP 9/20
- Miro · not on exacttarget.com 9/20
- WordPress 8/20
- Adobe · not on exacttarget.com 8/20
- OpenAI · not on exacttarget.com 8/20