Alternatives and competitors
Sites like Tapad
The 20 closest identity resolution alternatives to Tapad, ranked by what they actually offer, and the 22 technologies behind it.
Looking for an alternative to Tapad? The closest matches are Zeotap, Branch and StackAdapt. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 8 ms
01 · Entity
About Tapad
Tapad tapad.com
Tapad | Homepage
Connecting brands to consumers across devices
Wikidata: Vendor of software and services for cross-device advertising
Summary by Claude
Tapad provides a cross-device identity graph that links devices, hashed emails, IP addresses and connected TVs to individuals or households, so advertisers can target, measure and attribute campaigns across devices. It is part of Experian.
- Who it’s for
- Brands, ad agencies and adtech platforms
- Business model
- Data licensing and B2B services
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Tapad’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Tapad
Thumbs up if it’s a real alternative to Tapad, thumbs down if it isn’t.
- 01
Error 403 Forbidden
Customer data platform company
Close cos 0.888 - 02
Mobile Measurement & Deep Linking Platform | Branch
Drive mobile growth with the industry-leading MMP and deep linking platform. Branch provides the privacy-safe attribution and linking infrastructure for 100,000 apps.
Close cos 0.877 - 03
AI Advertising Platform | StackAdapt
StackAdapt is the AI advertising platform that helps marketers orchestrate audiences, creative, channels, and measurement from one platform with AI built into every stage of advertising.
Close cos 0.875 - 04
TP-Link: Your Smart Home, Simplified
We are a US-based leader in Wi-Fi and smart home technology. See why families trust TP-Link to make their home smart, secure, and effortlessly connected.
Close cos 0.872 - 05
Turn Data Into Interactive Stories | Infogram
Create interactive charts, maps, infographics, reports and more. Share and embed anywhere. All AI powered from charts to infographics.
Close cos 0.870 - 06
Taboola: Performance Advertising & Gen AI Answers for Publishers
Advertisers get measurable results beyond search and social with Realize. Publishers win back engagement lost to AI search with DeeperDive answers on-site.
Close cos 0.868 - 07
The premier global independent, omnichannel advertising platform | Innovid
Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.
Close cos 0.868 - 08
Canva
online graphic design platform
Close cos 0.870 - 09
Your Free Avatar, Profile, and Link In Bio | Gravatar
Create a global avatar and profile image with Gravatar. Get a free one-page personal site to showcase your identity and connect across the web.
Close cos 0.865 - 10
Your Online Choices | EDAA
Close cos 0.868 - 11
webTV solutions for professional broadcasters<
Our commitment and services help publishers and advertisers to reroute parts of their revenue streams into the webTV market and to secure new audiences.
Close cos 0.864 - 12
Cross-Platform Monetization and Programmatic Advertising | Tappx
Tappx is an AdTech firm that offers innovative app monetization, user acquisition, and advertising solutions for publishers, app developers, and advertisers.
Close cos 0.865 - 13 tribalfusion.com Top 10K
VDX.TV I The-leading-omnichannel-digital video-advertising-company
VDX.tv uses the precision of digital to transform the way advertisers connect with relevant audiences in today's video advertising landscape.
Close cos 0.864 - 14
IP Data Intelligence for Developers & Enterprises | IPinfo
IPinfo, the trusted global leader in IP address data and intelligence. Powering applications and security solutions for developers and businesses.
Close cos 0.866 - 15
KARTE | Accelerate Business Growth with Data and AI
KARTE is a CX platform powered by a proprietary real-time data analysis engine and advanced AI. We help you unlock the full value of customer data for your business, accelerating growth through consistent data utilization and better customer experiences—from strategy through execution.
Close cos 0.862 - 16
Attribution for Subscription Apps | Airbridge
See which ads and content drive installs, trials, subscriptions, and revenue. Compare results with ad spend. Try Airbridge free for 30 days.
Close cos 0.862 - 17
Home | Viber
cross-platform instant messaging voice-over-Internet Protocol application for smartphones
Close cos 0.862 - 18
Data Collaboration Network for the AI Era | LiveRamp
Connect every signal, platform, and agent to power and prove intelligent marketing with the data collaboration network for the AI era.
Close cos 0.862 - 19
Nielsen | Audience Is Everything®
A global leader in media measurement, analytics and insights, Nielsen shapes the future of media with accurate measurement of what people listen to and watch worldwide.
Close cos 0.861 - 20
Intent IQ | ID-Less Advertising Solution
A Cookieless Advertising solution Delivering 3.5B+ targeted cookieless ads per day. Patented, proprietary technology. Privacy-centric
Close cos 0.859
Ranked by score: the cosine similarity of each site’s vector to tapad.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Tapad uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Tapad is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- JavaScript libraries
- CSS & UI
- Font Awesome asset https://use.fontawesome.com/releases/v5.8.2/js/all.js
- Fonts
- Adobe Fonts asset https://use.typekit.net/pww8jaz.css
- Tag managers
- Adobe Experience Platform Tags asset https://assets.adobedtm.com/66064929b1d5/018656414211/launch-429be57a3c24.min.js
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Advertising
- LinkedIn Insight Tag page source: snap.licdn.com/li.lms-analytics
- Prebid.js page source: pbjs.que
- Marketing automation
- HubSpot TXT v=spf1 include:_spf.google.com include:_spf.atlassian.net include:m…
- CDN
- Hosting
- Google Cloud header via: 1.1 google
- Web servers
- nginx header server: nginx/1.31.8
- Email hosting
- Google Workspace TXT v=spf1 include:_spf.google.com include:_spf.atlassian.net include:m…
- Microsoft 365 TXT MS=ms80722144
- Proofpoint MX mxb-001a8401.gslb.pphosted.com
- DNS hosting
- Amazon Route 53 NS ns-667.awsdns-19.net
- SaaS tools (verified in DNS)
- Atlassian TXT atlassian-domain-verification=2YVmR1+B04I8G8LMn0JLY6otc0a0R4PIb/+vckD…
- GlobalSign TXT globalsign-domain-verification=1B753F4CFE9BB0CDCCCC5FAC919110AA
- Google Search Console TXT google-site-verification=_2rQBrZMo_32vC_Lv2rBiNATWovl30y3Fc0AeWvczoA
- Salesforce TXT v=spf1 include:_spf.google.com include:_spf.atlassian.net include:m…
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Tapad adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 17/20
- Google Workspace 14/20
- Amazon Route 53 12/20
- Google Tag Manager 10/20
- Atlassian 8/20
- PHP · not on tapad.com 8/20
- WordPress · not on tapad.com 8/20
- Zendesk · not on tapad.com 7/20
- Apple Business · not on tapad.com 7/20
- Microsoft 365 7/20
- jQuery 7/20
- nginx 7/20
- Cloudflare · not on tapad.com 6/20
- HubSpot 6/20
- Google Fonts · not on tapad.com 6/20
- Adobe · not on tapad.com 5/20