Alternatives and competitors
Sites like Nielsen
The 20 closest audience measurement alternatives to Nielsen, ranked by what they actually offer, and the 24 technologies behind it.
Looking for an alternative to Nielsen? The closest matches are iSpot, OnAudience and Samba. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 10 ms
01 · Entity
About Nielsen
Nielsen nielsen.com
Nielsen | Audience Is Everything®
A global leader in media measurement, analytics and insights, Nielsen shapes the future of media with accurate measurement of what people listen to and watch worldwide.
Wikidata: global information, data and measurement company
Summary by Claude
Nielsen provides audience measurement data for TV, streaming, audio and digital media, along with media planning, advertising effectiveness analytics and Gracenote content metadata.
- Who it’s for
- Broadcasters, publishers, advertisers and agencies
- Business model
- Data licensing and subscriptions
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Nielsen’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Nielsen
Thumbs up if it’s a real alternative to Nielsen, thumbs down if it isn’t.
- 01
iSpot: The New Standard for TV Ad Measurement
Struggling to prove and optimize TV ad performance? Fast, accurate and actionable measurement across linear and streaming is the key to TV advertising success. Say hello to the new standard for TV ad measurement.
Very close cos 0.897 - 02
OnAudience: Global Data Provider
OnAudience fuels digital campaigns and business solutions through high-quality data with global reach. Privacy-safe & GDPR-compliant data.
Close cos 0.891 - 03
Samba TV
online service
Close cos 0.890 - 04
Gemius - Pomiar widowni internetowej, telewizyjnej, radiowej i reklamy zewnętrznej
We are an international research and technology company providing digital and cross-media audience measurement and advanced marketing solutions.
Close cos 0.884 - 05
Rotten Tomatoes: Movies | TV Shows | Movie Trailers | Reviews | Rotten Tomatoes
Rotten Tomatoes, home of the Tomatometer, is the most trusted measurement of quality for Movies & TV. The definitive site for Reviews, Trailers, Showtimes, and Tickets
Close cos 0.886 - 06
MediaMelon | Real-time analytics for streaming video
See every viewing session in real time, find the cause of playback and ad problems in your logs, and run it as a service or in your own cloud. Trusted by Warner Bros. Discovery.
Close cos 0.879 - 07
New Movie News, Movie Trailers & Upcoming Movie Reviews | Collider
Stay up to date with new movie news, watch the latest movie trailers & get trusted reviews of upcoming movies & more from the team at Collider.
Close cos 0.884 - 08
Cadent | Actually Intelligent Advertising
Cadent connects brands, publishers & consumers through predictive AI that orchestrates outcomes on any platform, across any media, at any stage of the journey.
Close cos 0.879 - 09
Home - Brand Metrics
Close cos 0.877 - 10
Bazaarvoice | The UGC Platform for Authentic Shopper Experiences
The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.
Close cos 0.879 - 11
Billboard – Music Charts, News, Photos & Video
Music Charts, News, Photos & Video
Close cos 0.877 - 12
JustWatch - The Streaming Guide
All your streaming services in one app.
Close cos 0.878 - 13
Media.net | The Sell Side Platform for Greater Outcomes
We help brands and publishers leverage the best of programmatic, to achieve their goals across every screen.
Close cos 0.877 - 14
Product Reviews and Ratings, Buying Advice and Consumer Advocacy - Consumer Reports
Get unbiased ratings and reviews for 10,000+ products and services from Consumer Reports, plus trusted advice and in-depth reporting on what matters most.
- Google Search Console
- Google Tag Manager
- Google Workspace
- jsDelivr
- Meta Business Suite
- Adobe Experience Manager
Close cos 0.875 - 15
Chartbeat
Chartbeat provides solutions combining instant real-time insights, rich engagement data, and powerful optimization tools for media publishers
Close cos 0.872 - 16
Triton Digital | Leader for Digital Audio Advertising Solutions
Maximize revenue and audience reach with Triton Digital, the leader in digital audio advertising solutions for podcasters, broadcasters, and music services.
Close cos 0.872 - 17
MovieWeb - Movie News, Trailers, Reviews, and Exclusives.
The latest movie news, trailers, reviews, and more.
Close cos 0.876 - 18
tidal.com
subscription-based music streaming service
Close cos 0.875 - 19
CNET: Product reviews, advice, how-tos and the latest news - CNET
Get full-length product reviews, the latest news, tech coverage, daily deals, and category deep dives from CNET experts worldwide.
Close cos 0.877 - 20
Kåret til Årets Mediehus 2026
TV 2 er Norges beste nettsted for nyheter, sport, underholdning, vær, tv-guide og video
Close cos 0.873
Ranked by score: the cosine similarity of each site’s vector to nielsen.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Nielsen uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Nielsen is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- CMS
- WordPress page source: /wp-content/
- JavaScript libraries
- Fonts
- Google Fonts asset https://fonts.googleapis.com/
- Analytics
- Parse.ly page source: cdn.parsely.com
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Cookie consent
- OneTrust page source: cdn.cookielaw.org
- A/B testing
- AB Tasty page source: try.abtasty.com
- CDN
- Web servers
- nginx header server: nginx
- Languages & backends
- PHP implied by WordPress (page source: /wp-content/)
- Video
- YouTube embeds page source: youtube.com/embed/
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms67552876
- DNS hosting
- UltraDNS NS pdns5.ultradns.info
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=d4250894cee614bbe020fa949280b0ad410c6b293…
- Apple Business TXT apple-domain-verification=JTibV8tKhqrsFjn5
- Atlassian TXT atlassian-domain-verification=sTb4hFWtIi5V/G7/I/PG5eYIA95YUMrC+ucuxck…
- DocuSign TXT docusign=eff616df-1c79-4f17-a483-41df197156e0
- GlobalSign TXT _globalsign-domain-verification=VvDpOdxqrg1tm5Pqkg2JSk9H5WqnI_O1VYhH7…
- Google Search Console meta google-site-verification: bPdh6cvphxV-O-QpLdIxOsNO7kNm9hB02TY-Fx_cJD4
- Meta Business Suite TXT facebook-domain-verification=sl8du0ke9guurybwg45jxj8i479ev7
- Miro TXT miro-verification=bd31f86ea27054eddbcf39ef767cce5163f1d7dd
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Nielsen adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 19/20
- Google Workspace 13/20
- Microsoft 365 12/20
- Google Tag Manager 11/20
- PHP 11/20
- WordPress 11/20
- Atlassian 9/20
- Amazon Route 53 · not on nielsen.com 7/20
- Amazon SES · not on nielsen.com 7/20
- nginx 7/20
- OneTrust 7/20
- Cloudflare · not on nielsen.com 6/20
- OpenAI · not on nielsen.com 5/20
- Adobe 5/20
- Apple Business 5/20
- Meta Business Suite 5/20