Sites like Taboola

01 · Entity

About Taboola

Taboola taboola.com

Taboola: Performance Advertising & Gen AI Answers for Publishers

Advertisers get measurable results beyond search and social with Realize. Publishers win back engagement lost to AI search with DeeperDive answers on-site.

Wikidata: Technology company specialized in contextual, native advertising

Top 1K · #521 English 8 technologies Crawled Nov 6, 2026

Visit Taboola

Summary by Claude

Taboola runs a native and performance advertising network that places advertisers' ads and content recommendations on publisher websites across the open web. It also gives publishers monetization and on-site engagement tools, including generative AI answers.

Who it’s for

Advertisers, marketers and online publishers

Business model

Advertising revenue share

• native advertising network
• native advertising
• content recommendation widgets
• performance advertising
• publisher monetization
• first-party audience targeting
• Realize ad platform
• DeeperDive AI answers
• campaign management

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Taboola’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

1. 01
   RevContent revcontent.com Top 10K English

   RevContent | Performance-Driven Native Advertising Platform for Publishers & Advertisers

   RevContent helps publishers and advertisers drive results with high-performing native ads. Grow your revenue and reach the right audiences across premium content environments.

   • Apple Business
   • Google Search Console
   • Google Workspace
   • PHP
   • Amazon SES
   • Apache HTTP Server

   0 say RevContent is a good alternative to Taboola 0 say RevContent isn’t a real alternative to Taboola

   Comment
   Very close cos 0.927
2. 02
   Outbrain outbrain.com Top 1K

   web advertising platform

   • Apple Business
   • Canva
   • Google Search Console
   • Google Workspace
   • NS1
   • GlobalSign

   0 say Outbrain is a good alternative to Taboola 0 say Outbrain isn’t a real alternative to Taboola

   Comment
   Very close cos 0.902
3. 03
   Tradedoubler tradedoubler.com Top 10K English

   Tradedoubler | Boosting partnerships since 1999

   We empower a thriving partner marketing network where everyone wins. Brands, Publishers, Creators and Influencers alike. Established in Stockholm by Felix Hagnö and Martin Lorentzon, co-founder of Spotify, Tradedoubler swiftly ascended to become Europe's no. 1 Affiliate Marketing network, listed on the Stockholm Stock Exchange. Presently, we extend our Partner Marketing and Tech Solutions across +90 markets. While operating globally, our ethos remains deeply rooted in local authenticity.

   • Google Search Console
   • Amazon SES
   • Atlassian
   • Cloudflare
   • DocuSign
   • Google Analytics

   0 say Tradedoubler is a good alternative to Taboola 0 say Tradedoubler isn’t a real alternative to Taboola

   Comment
   Close cos 0.893
4. 04
   Awin awin1.com Top 10K English

   Join our global affiliate platform | Awin

   Affiliate marketing is a simple way to earn money online, using our affiliate platform. Join a global community of publishers and advertisers.

   • Google Search Console
   • Akamai
   • Amplitude
   • Amazon CloudFront
   • GlobalSign
   • Google Analytics

   0 say Awin is a good alternative to Taboola 0 say Awin isn’t a real alternative to Taboola

   Comment
   Close cos 0.887
5. 05
   Aditude aditude.io Top 10K English

   Publisher Ad Tech Platform — Control Your Programmatic Stack | Aditude

   One platform. Complete control. Aditude unifies ad serving, intelligence, and demand for enterprise publishers ready to maximize revenue at scale.

   • Apple Business
   • Google Search Console
   • Google Workspace
   • Amazon SES
   • Atlassian
   • Cloudflare DNS

   0 say Aditude is a good alternative to Taboola 0 say Aditude isn’t a real alternative to Taboola

   Comment
   Close cos 0.888
6. 06
   Verve pubnative.net Top 10K English

   Mobile App Monetization | Verve

   Grow your in-app revenue with premium demand and high-impact ad experiences from the highest brand and performance bidders.

   • Google Search Console
   • Google Workspace
   • PHP
   • WordPress
   • Atlassian
   • Cloudflare

   0 say Verve is a good alternative to Taboola 0 say Verve isn’t a real alternative to Taboola

   Comment
   Close cos 0.886
7. 07
   33Across 33across.com Top 1K English

   Publisher monetization company

   • Apple Business
   • Google Search Console
   • Google Workspace
   • Cloudflare
   • HubSpot

   0 say 33Across is a good alternative to Taboola 0 say 33Across isn’t a real alternative to Taboola

   Comment
   Close cos 0.886
8. 08
   Mediavine mediavine.com Top 10K English

   Homepage - Mediavine

   Smarter Monetization Starts Here Mediavine powers digital businesses with technology and data engineered to outperform. Our platform delivers cleaner delivery, stronger revenue, and long-term performance for publishers building what’s next. Trusted by 20,000+ publishers, built on technology proven to perform One Platform Built to Outperform Mediavine gives digital publishers a competitive advantage with technology designed...

   • Apple Business
   • Canva
   • Google Search Console
   • Google Workspace
   • PHP
   • WordPress

   0 say Mediavine is a good alternative to Taboola 0 say Mediavine isn’t a real alternative to Taboola

   Comment
   Close cos 0.885
9. 09
   Your Online Choices youronlinechoices.com Top 10K

   Your Online Choices | EDAA

   • Google Search Console
   • Google Workspace
   • GoDaddy DNS
   • jQuery
   • nginx

   0 say Your Online Choices is a good alternative to Taboola 0 say Your Online Choices isn’t a real alternative to Taboola

   Comment
   Close cos 0.886
10. 10
    Media.net media.net Top 1K English

    Media.net | The Sell Side Platform for Greater Outcomes

    We help brands and publishers leverage the best of programmatic, to achieve their goals across every screen.

    • Google Search Console
    • Google Workspace
    • PHP
    • WordPress
    • Akamai Edge DNS
    • Amazon SES

    0 say Media.net is a good alternative to Taboola 0 say Media.net isn’t a real alternative to Taboola

    Comment
    Close cos 0.885
11. 11
    RTB House rtbhouse.com Top 10K English

    RTB House. The Next-generation Performance DSP

    Cut through the online noise with truly personalized marketing campaigns powered by Deep Learning. Drive growth on web and app.

    • Apple Business
    • Google Search Console
    • Google Workspace
    • Atlassian
    • DocuSign
    • Google Cloud

    0 say RTB House is a good alternative to Taboola 0 say RTB House isn’t a real alternative to Taboola

    Comment
    Close cos 0.883
12. 12
    AdMaster admaster.cc Top 10K Chinese

    AdMaster | AI Advertising Platform

    AdMaster: Bring your brands into the real lives of 2 billion users via AI.

    • Google Search Console
    • Cloudflare
    • Lodash
    • Microsoft 365
    • React
    • Sentry

    0 say AdMaster is a good alternative to Taboola 0 say AdMaster isn’t a real alternative to Taboola

    Comment
    Close cos 0.885
13. 13
    Kueez kueezrtb.com Top 10K English

    Kueez | The Growth Platform for Modern Publishers

    Kueez helps the world's leading publishers build new revenue streams, grow audiences and maximize monetization.

    • Cloudflare
    • Cloudflare DNS
    • Google Ads conversion tracking
    • Google Analytics
    • Google Fonts
    • HubSpot

    0 say Kueez is a good alternative to Taboola 0 say Kueez isn’t a real alternative to Taboola

    Comment
    Close cos 0.883
14. 14
    Optable optable.co Top 10K English

    The Agentic Advertising Platform | Optable

    Unlock ad revenue with agentic solutions. Optable is the privacy-preserving identity, activation, and collaboration platform for advertising.

    • Google Search Console
    • Google Workspace
    • Atlassian
    • Cloudflare
    • Google Ads conversion tracking
    • Google Analytics

    0 say Optable is a good alternative to Taboola 0 say Optable isn’t a real alternative to Taboola

    Comment
    Close cos 0.882
15. 15
    AADS a-ads.com Top 10K English

    AADS – First Crypto & Bitcoin Advertising Network

    Promote your crypto project with AADS – top crypto ad network accepting Bitcoin and other coins. Buy targeted crypto traffic easily and effectively.

    • Google Search Console
    • Google Workspace
    • Cloudflare
    • Cloudflare DNS
    • Crisp
    • Google Analytics

    0 say AADS is a good alternative to Taboola 0 say AADS isn’t a real alternative to Taboola

    Comment
    Close cos 0.882
16. 16
    smi2.net Top 10K Russian

    СМИ2

    СМИ2 — простые решения для рекламодателей и монетизации. 40 млн+ охват, 4 млн кликов в сутки, 9000+ партнёров. 17 лет успеха в digital-рекламе.

    • Next.js
    • nginx
    • React

    0 say smi2.net is a good alternative to Taboola 0 say smi2.net isn’t a real alternative to Taboola

    Comment
    Close cos 0.882
17. 17
    Raptive adthrive.com Top 10K English

    Raptive — Powering creator independence

    CafeMedia and AdThrive are now Raptive, a new kind of company transforming creators into global brands and lasting businesses.

    • Google Search Console
    • Google Workspace
    • PHP
    • WordPress
    • Cloudflare
    • DocuSign

    0 say Raptive is a good alternative to Taboola 0 say Raptive isn’t a real alternative to Taboola

    Comment
    Close cos 0.880
18. 18
    Buzzoola buzzoola.com Top 10K English

    Buzzoola - innovative technologies for brands, publishers and ad platforms.

    Ad Exchange with fast connection and access to the largest DSPs and SSPs. Programmatic buying of traffic from direct publishers on Web, In-App and Smart TV.

    • Google Search Console
    • Google Fonts
    • Google Tag Manager
    • jQuery
    • nginx
    • Yandex Mail

    0 say Buzzoola is a good alternative to Taboola 0 say Buzzoola isn’t a real alternative to Taboola

    Comment
    Close cos 0.882
19. 19
    Ezoic ezoic.net Top 10K English

    Ezoic — Grow on the open web

    Billions of people visit premium websites and web apps every day. Ezoic puts your brand in front of them with bidsystem.ai.

    • Google Ads conversion tracking
    • Google Analytics
    • Next.js
    • React
    • Amazon Route 53
    • Umami

    0 say Ezoic is a good alternative to Taboola 0 say Ezoic isn’t a real alternative to Taboola

    Comment
    Close cos 0.879
20. 20
    trustedstack.com Top 10K English

    Advertising Technology Company

    Advertising Technology Company

    • Google Search Console
    • Google Workspace
    • PHP
    • WordPress
    • Cloudflare
    • Cloudflare DNS

    0 say trustedstack.com is a good alternative to Taboola 0 say trustedstack.com isn’t a real alternative to Taboola

    Comment
    Close cos 0.881

Ranked by score: the cosine similarity of each site’s vector to taboola.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Taboola uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Taboola is built with, and what its closest competitors use, from its homepage’s code and its DNS records.