Sites like Swarovski

01 · Entity

About Swarovski

Swarovski swarovski.com

Wikidata: Austrian crystal and jewelry company

Top 10K · #5,574 9 technologies Crawled Nov 6, 2026

Visit Swarovski

Summary by Claude

Swarovski sells crystal jewelry, watches, crystal figurines and home decor, and accessories through its online store. The company designs and manufactures cut crystal and glass products.

Who it’s for

Consumers buying jewelry and gifts

Business model

Retail product sales

• jewelry and accessories
• crystal jewelry
• necklaces
• earrings
• bracelets
• watches
• crystal figurines
• home decor
• gifts

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Swarovski’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

We can’t read swarovski.com’s homepage (bot protection page), so it’s compared on what Wikidata and Wikipedia say about it.

1. 01
   etsy.com Top 1K English

   etsy.com

   American e-commerce company

   • Adobe
   • Apple Business
   • Atlassian
   • DocuSign
   • Google Search Console
   • Meta Business Suite

   0 say etsy.com is a good alternative to Swarovski 0 say etsy.com isn’t a real alternative to Swarovski

   Comment
   Very close cos 0.898
2. 02
   Wayfair wayfair.com Top 10K English

   Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

   Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

   • Adobe
   • Apple Business
   • Atlassian
   • DocuSign
   • Google Search Console
   • Microsoft 365

   0 say Wayfair is a good alternative to Swarovski 0 say Wayfair isn’t a real alternative to Swarovski

   Comment
   Close cos 0.886
3. 03
   VseInstrumenti.ru vseinstrumenti.ru Top 10K

   Russian chain of shops and pick-up points of tools

   • Google Search Console
   • GlobalSign
   • nginx
   • Yandex Mail
   • Yandex Webmaster

   0 say VseInstrumenti.ru is a good alternative to Swarovski 0 say VseInstrumenti.ru isn’t a real alternative to Swarovski

   Comment
   Close cos 0.875
4. 04
   Victoria’s Secret victoriassecret.com Top 10K English

   American retailer of lingerie

   • Adobe
   • Apple Business
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Cloudflare

   0 say Victoria’s Secret is a good alternative to Swarovski 0 say Victoria’s Secret isn’t a real alternative to Swarovski

   Comment
   Close cos 0.869
5. 05
   Michaels michaels.com Top 10K

   North American arts and crafts retail chain

   • Akamai
   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365

   0 say Michaels is a good alternative to Swarovski 0 say Michaels isn’t a real alternative to Swarovski

   Comment
   Close cos 0.870
6. 06
   Shutterfly shutterfly.com Top 10K English

   Shutterfly | Photo Books, Cards, Prints, Wall Art, Gifts, Wedding

   Shop Shutterfly for custom photo books, prints, cards, invitations, gifts, wall art, calendars, and more. Personalize your favorite moments with high-quality, meaningful photo products.

   • Adobe
   • Akamai
   • Apple Business
   • Atlassian
   • DocuSign
   • Google Search Console

   0 say Shutterfly is a good alternative to Swarovski 0 say Shutterfly isn’t a real alternative to Swarovski

   Comment
   Close cos 0.871
7. 07
   Zappos zappos.com Top 10K English

   Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com

   Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.

   • Adobe
   • Apple Business
   • Atlassian
   • DocuSign
   • Google Search Console
   • Meta Business Suite

   0 say Zappos is a good alternative to Swarovski 0 say Zappos isn’t a real alternative to Swarovski

   Comment
   Close cos 0.871
8. 08
   Louis Vuitton louisvuitton.com Top 10K

   LOUIS VUITTON

   French fashion house and luxury retail company

   • Adobe
   • Akamai
   • Apple Business
   • Atlassian
   • DocuSign
   • Google Search Console

   0 say Louis Vuitton is a good alternative to Swarovski 0 say Louis Vuitton isn’t a real alternative to Swarovski

   Comment
   Close cos 0.866
9. 09
   Zazzle zazzle.com Top 10K English

   Uh-oh! Something doesn't look right.

   platform for building online shops

   • Atlassian
   • Google Search Console
   • Fastly
   • Proofpoint
   • Stripe

   0 say Zazzle is a good alternative to Swarovski 0 say Zazzle isn’t a real alternative to Swarovski

   Comment
   Close cos 0.869
10. 10
    Ravelry ravelry.com Top 10K English

    Ravelry

    Ravelry is a community site, an organizational tool, and a yarn & pattern database for knitters and crocheters.

    • Google Workspace
    • nginx
    • reCAPTCHA
    • SendGrid

    0 say Ravelry is a good alternative to Swarovski 0 say Ravelry isn’t a real alternative to Swarovski

    Comment
    Close cos 0.866
11. 11
    Marks & Spencer marksandspencer.com Top 10K English

    M&S | Marks & Spencer | Fashion, Home, Beauty, Food & Gifts

    Shop on-trend womenswear, quality menswear, home and beauty essentials and mouth-watering food and drink. Order online with free delivery or collection at M&S

    • Akamai
    • Google Search Console
    • Microsoft 365
    • Akamai Bot Manager
    • Akamai Edge DNS
    • Azure Front Door

    0 say Marks & Spencer is a good alternative to Swarovski 0 say Marks & Spencer isn’t a real alternative to Swarovski

    Comment
    Close cos 0.866
12. 12
    OTTO otto.de Top 1K German

    OTTO - Mode, Möbel & Technik » Zum Online-Shop

    OTTO Online-Shop » Viele Marken ✓ Tolle Angebote ✓ Top Service » Ratenkauf ✓ Kauf auf Rechnung ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365

    0 say OTTO is a good alternative to Swarovski 0 say OTTO isn’t a real alternative to Swarovski

    Comment
    Close cos 0.865
13. 13
    Farfetch farfetch.com Top 10K

    online luxury fashion marketplace

    • Akamai
    • Apple Business
    • Atlassian
    • DocuSign
    • Google Search Console
    • Meta Business Suite

    0 say Farfetch is a good alternative to Swarovski 0 say Farfetch isn’t a real alternative to Swarovski

    Comment
    Close cos 0.866
14. 14
    John Lewis johnlewis.com Top 10K English

    John Lewis & Partners | Never Knowingly Undersold

    Proudly shaping British life for over 150 years, John Lewis blends timeless tradition with modern living across homeware, fashion, and technology. Discover the difference today.

    • Adobe
    • Akamai
    • Apple Business
    • Google Search Console
    • Meta Business Suite
    • Akamai Bot Manager

    0 say John Lewis is a good alternative to Swarovski 0 say John Lewis isn’t a real alternative to Swarovski

    Comment
    Close cos 0.863
15. 15
    WebstaurantStore webstaurantstore.com Top 10K English

    WebstaurantStore: Commercial Restaurant Supplies

    Shop 420k+ commercial products for businesses, food service, & restaurants. Get the best bulk & wholesale pricing on popular brands at WebstaurantStore!

    • Apple Business
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Cloudflare
    • Cloudflare DNS

    0 say WebstaurantStore is a good alternative to Swarovski 0 say WebstaurantStore isn’t a real alternative to Swarovski

    Comment
    Close cos 0.862
16. 16
    Catawiki catawiki.com Top 10K

    online auction platform

    • Akamai
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Akamai Edge DNS
    • Google Workspace

    0 say Catawiki is a good alternative to Swarovski 0 say Catawiki isn’t a real alternative to Swarovski

    Comment
    Close cos 0.864
17. 17
    J. C. Penney jcpenney.com Top 10K

    We Are Currently Unable to Provide a Shopping Experience for this Country

    American department store chain

    • Adobe
    • Akamai
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Akamai Edge DNS

    0 say J. C. Penney is a good alternative to Swarovski 0 say J. C. Penney isn’t a real alternative to Swarovski

    Comment
    Close cos 0.861
18. 18
    Bazaarvoice bazaarvoice.com Top 10K English

    Bazaarvoice | The UGC Platform for Authentic Shopper Experiences

    The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.

    • Adobe
    • Apple Business
    • Atlassian
    • DocuSign
    • Google Search Console
    • Microsoft 365

    0 say Bazaarvoice is a good alternative to Swarovski 0 say Bazaarvoice isn’t a real alternative to Swarovski

    Comment
    Close cos 0.862
19. 19
    Alza.cz alza.cz Top 10K

    Alza.cz

    Czech e-commerce company

    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Cloudflare

    0 say Alza.cz is a good alternative to Swarovski 0 say Alza.cz isn’t a real alternative to Swarovski

    Comment
    Close cos 0.861
20. 20
    Leroy Merlin leroymerlin.fr Top 10K English

    leroymerlin.fr

    French home improvement and gardening retailer

    • Adobe
    • Atlassian
    • DocuSign
    • Google Search Console
    • Brevo
    • DataDome

    0 say Leroy Merlin is a good alternative to Swarovski 0 say Leroy Merlin isn’t a real alternative to Swarovski

    Comment
    Close cos 0.862

Ranked by score: the cosine similarity of each site’s vector to swarovski.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Swarovski uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Swarovski is built with, and what its closest competitors use, from its homepage’s code and its DNS records.