Sites like Principal

01 · Entity

About Principal

Principal principal.com

Retirement, Investments, and Insurance | Principal

Let’s keep your finances simple. Insure what you have. Invest when you’re ready. Retire with confidence.

Wikidata: financial services company

Top 10K · #3,423 English 18 technologies Crawled Nov 6, 2026

Visit Principal

Summary by Claude

Principal Financial Group's site for employer-sponsored retirement plans such as 401(k)s, IRAs, annuities, workplace benefits including dental and income protection insurance, and investment and financial planning resources.

Who it’s for

Individuals, employees, and employers in the US

Business model

Asset management fees and insurance premiums

• retirement and insurance services
• 401(k) plans
• IRAs
• annuities
• dental insurance
• disability income insurance
• workplace benefits
• estate planning
• financial professional finder

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Principal’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

1. 01
   Prudential Financial prudential.com Top 10K

   American life insurance company

   • Adobe
   • Apple Business
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • OneTrust

   0 say Prudential Financial is a good alternative to Principal 0 say Prudential Financial isn’t a real alternative to Principal

   Comment
   Very close cos 0.917
2. 02
   Global Atlantic gafg.com Top 10K English

   Annuities, Insurance, and Retirement Solutions | Global Atlantic

   Explore annuities, insurance, and retirement solutions from Global Atlantic, designed to help individuals and institutions achieve long-term financial security.

   • Adobe
   • Apple Business
   • Atlassian
   • Fastly
   • OneTrust
   • OpenAI

   0 say Global Atlantic is a good alternative to Principal 0 say Global Atlantic isn’t a real alternative to Principal

   Comment
   Very close cos 0.901
3. 03
   Fidelity Investments fidelity.com Top 10K English

   Fidelity International Usage Agreement

   US American multinational financial services corporation

   • Apple Business
   • Google Search Console
   • Microsoft 365
   • Akamai
   • Akamai Bot Manager
   • Akamai Edge DNS

   0 say Fidelity Investments is a good alternative to Principal 0 say Fidelity Investments isn’t a real alternative to Principal

   Comment
   Very close cos 0.901
4. 04
   Aegon aegon.com

   multinational life insurance, pensions and asset management company

   • Adobe
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Miro
   • Proofpoint

   0 say Aegon is a good alternative to Principal 0 say Aegon isn’t a real alternative to Principal

   Comment
   Very close cos 0.900
5. 05
   ICR Inbursa inbursa.com Spanish

   Grupo Financiero Inbursa

   Mexican financial group

   • Apple Business
   • Google Tag Manager
   • Microsoft 365
   • Proofpoint
   • Bootstrap
   • Google Fonts

   0 say ICR Inbursa is a good alternative to Principal 0 say ICR Inbursa isn’t a real alternative to Principal

   Comment
   Very close cos 0.899
6. 06
   Ping An Insurance pingan.com Chinese

   中国平安保险集团官网_平安保险·平安车险·平安健康险·平安信用卡·投资理财一站式服务

   中国平安是国内金融牌照最齐全的金融服务集团，提供车险、健康险、寿险、贷款、信用卡、投资理财等综合金融服务。全国客服热线95511，为您提供7×24小时专业服务。

   0 say Ping An Insurance is a good alternative to Principal 0 say Ping An Insurance isn’t a real alternative to Principal

   Comment
   Very close cos 0.899
7. 07
   NerdWallet nerdwallet.com Top 10K English

   NerdWallet: Finance smarter

   NerdWallet makes it easy to find the right financial product for you. Our Nerds do all the research so you don’t have to.

   • Apple Business
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Miro
   • OneTrust

   0 say NerdWallet is a good alternative to Principal 0 say NerdWallet isn’t a real alternative to Principal

   Comment
   Very close cos 0.901
8. 08
   uhc.com Top 10K

   ERROR: The request could not be satisfied

   for-profit health care company

   • Adobe
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Miro
   • OneTrust

   0 say uhc.com is a good alternative to Principal 0 say uhc.com isn’t a real alternative to Principal

   Comment
   Very close cos 0.896
9. 09
   BlackRock blackrock.com Top 10K German

   Vermögensverwaltung und Finanzdienstleistungen | BlackRock

   Seit über 30 Jahren arbeitet BlackRock daran, die Wirtschaft zu stärken und Anlegern zu ihren finanziellen Zielen zu verhelfen.

   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Miro
   • OneTrust

   0 say BlackRock is a good alternative to Principal 0 say BlackRock isn’t a real alternative to Principal

   Comment
   Close cos 0.892
10. 10
    legalandgeneralgroup.com

    British multinational financial services company

    • Meta Business Suite

    0 say legalandgeneralgroup.com is a good alternative to Principal 0 say legalandgeneralgroup.com isn’t a real alternative to Principal

    Comment
    Close cos 0.890
11. 11
    thebalancemoney.com Top 10K English

    Simple Page

    American website

    • Google Search Console
    • Cloudflare
    • Google Workspace
    • Mailchimp Transactional
    • Tailwind CSS

    0 say thebalancemoney.com is a good alternative to Principal 0 say thebalancemoney.com isn’t a real alternative to Principal

    Comment
    Very close cos 0.894
12. 12
    Aviva aviva.co.uk

    British insurance company

    • Google Search Console
    • Meta Business Suite

    0 say Aviva is a good alternative to Principal 0 say Aviva isn’t a real alternative to Principal

    Comment
    Close cos 0.887
13. 13
    Citigroup citigroup.com English

    Citi | Global Investment Bank and Financial Services

    Citi is a leading global bank for institutions with cross-border needs, a global provider in wealth management and a U.S. personal bank.

    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Webex
    • Akamai
    • Akamai Bot Manager

    0 say Citigroup is a good alternative to Principal 0 say Citigroup isn’t a real alternative to Principal

    Comment
    Close cos 0.888
14. 14
    Vanguard vanguard.com Top 10K English

    Mutual funds, IRAs, ETFs, 401(k) plans, and more | Vanguard

    Vanguard is one of the world's largest investment companies with 30 million investors changing the way the world invests.

    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • OneTrust

    0 say Vanguard is a good alternative to Principal 0 say Vanguard isn’t a real alternative to Principal

    Comment
    Close cos 0.885
15. 15
    J.P Morgan jpmorgan.com Top 10K English

    J.P. Morgan Germany | About us

    J.P. Morgan ATS

    • Atlassian
    • Google Search Console
    • OneTrust
    • Stripe
    • Adobe Experience Manager
    • Adobe Experience Platform Tags

    0 say J.P Morgan is a good alternative to Principal 0 say J.P Morgan isn’t a real alternative to Principal

    Comment
    Close cos 0.887
16. 16
    Medicare medicare.gov Top 10K English

    Welcome to Medicare | Medicare

    The official U.S. government website for Medicare, a health insurance program for people age 65 or older and younger people with disabilities.

    • Drupal
    • Google Search Console
    • PHP
    • Akamai
    • Akamai Bot Manager
    • Akamai Edge DNS

    0 say Medicare is a good alternative to Principal 0 say Medicare isn’t a real alternative to Principal

    Comment
    Close cos 0.888
17. 17
    AXA axa.com English

    AXA's Corporate Website | AXA

    Present in 52 countries, AXA's 156,000 employees and distributors are committed to serving our +92 million clients across the major business lines of Property-Casualty insurance and Life & Health.

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Microsoft 365
    • Proofpoint

    0 say AXA is a good alternative to Principal 0 say AXA isn’t a real alternative to Principal

    Comment
    Close cos 0.886
18. 18
    Investopedia investopedia.com Top 10K English

    Simple Page

    website focused on finance and investing

    • Adobe
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Miro

    0 say Investopedia is a good alternative to Principal 0 say Investopedia isn’t a real alternative to Principal

    Comment
    Close cos 0.887
19. 19
    ameli.fr Top 10K French

    ameli, le site de l’Assurance Maladie en ligne | ameli.fr | Assuré

    Le site officiel de l'Assurance Maladie. Actualités – Droits et Démarches – Remboursements – Prestations et aides – Santé – Offres de prévention

    • Drupal
    • Google Search Console
    • Google Tag Manager
    • Meta Business Suite
    • Microsoft 365
    • PHP

    0 say ameli.fr is a good alternative to Principal 0 say ameli.fr isn’t a real alternative to Principal

    Comment
    Close cos 0.885
20. 20
    Bankrate bankrate.com Top 10K English

    Bankrate — Compare Mortgage Rates & Financial Products

    Compare today's mortgage rates, savings accounts, credit cards, and more. Bankrate helps you find the best rates from hundreds of banks and credit unions — free, unbiased, and updated daily.

    • Adobe
    • Apple Business
    • Atlassian
    • Fastly
    • Google Search Console
    • Google Tag Manager

    0 say Bankrate is a good alternative to Principal 0 say Bankrate isn’t a real alternative to Principal

    Comment
    Close cos 0.887

Ranked by score: the cosine similarity of each site’s vector to principal.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Principal uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Principal is built with, and what its closest competitors use, from its homepage’s code and its DNS records.