Sites like Principal

01 · Entity

About Principal

Principal principal.com

Retirement, Investments, and Insurance | Principal

Let’s keep your finances simple. Insure what you have. Invest when you’re ready. Retire with confidence.

Wikidata: financial services company

Top 10K · #3,423 English 18 technologies Crawled Nov 6, 2026

Visit Principal

Summary by Claude

Principal Financial Group's site for employer-sponsored retirement plans such as 401(k)s, IRAs, annuities, workplace benefits including dental and income protection insurance, and investment and financial planning resources.

Who it’s for

Individuals, employees, and employers in the US

Business model

Asset management fees and insurance premiums

• retirement and insurance services
• 401(k) plans
• IRAs
• annuities
• dental insurance
• disability income insurance
• workplace benefits
• estate planning
• financial professional finder

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Principal’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

1. 01
   Global Atlantic gafg.com Top 10K English

   Annuities, Insurance, and Retirement Solutions | Global Atlantic

   Explore annuities, insurance, and retirement solutions from Global Atlantic, designed to help individuals and institutions achieve long-term financial security.

   • Adobe
   • Apple Business
   • Atlassian
   • Fastly
   • OneTrust
   • OpenAI

   0 say Global Atlantic is a good alternative to Principal 0 say Global Atlantic isn’t a real alternative to Principal

   Comment
   Very close cos 0.901
2. 02
   Fidelity Investments fidelity.com Top 10K English

   Fidelity International Usage Agreement

   US American multinational financial services corporation

   • Apple Business
   • Google Search Console
   • Microsoft 365
   • Akamai
   • Akamai Bot Manager
   • Akamai Edge DNS

   0 say Fidelity Investments is a good alternative to Principal 0 say Fidelity Investments isn’t a real alternative to Principal

   Comment
   Very close cos 0.901
3. 03
   NerdWallet nerdwallet.com Top 10K English

   NerdWallet: Finance smarter

   NerdWallet makes it easy to find the right financial product for you. Our Nerds do all the research so you don’t have to.

   • Apple Business
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Miro
   • OneTrust

   0 say NerdWallet is a good alternative to Principal 0 say NerdWallet isn’t a real alternative to Principal

   Comment
   Very close cos 0.901
4. 04
   thebalancemoney.com Top 10K English

   Simple Page

   American website

   • Google Search Console
   • Cloudflare
   • Google Workspace
   • Mailchimp Transactional
   • Tailwind CSS

   0 say thebalancemoney.com is a good alternative to Principal 0 say thebalancemoney.com isn’t a real alternative to Principal

   Comment
   Very close cos 0.894
5. 05
   Citigroup citigroup.com English

   Citi | Global Investment Bank and Financial Services

   Citi is a leading global bank for institutions with cross-border needs, a global provider in wealth management and a U.S. personal bank.

   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Webex
   • Akamai
   • Akamai Bot Manager

   0 say Citigroup is a good alternative to Principal 0 say Citigroup isn’t a real alternative to Principal

   Comment
   Close cos 0.888
6. 06
   Vanguard vanguard.com Top 10K English

   Mutual funds, IRAs, ETFs, 401(k) plans, and more | Vanguard

   Vanguard is one of the world's largest investment companies with 30 million investors changing the way the world invests.

   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • OneTrust

   0 say Vanguard is a good alternative to Principal 0 say Vanguard isn’t a real alternative to Principal

   Comment
   Close cos 0.885
7. 07
   J.P Morgan jpmorgan.com Top 10K English

   J.P. Morgan Germany | About us

   J.P. Morgan ATS

   • Atlassian
   • Google Search Console
   • OneTrust
   • Stripe
   • Adobe Experience Manager
   • Adobe Experience Platform Tags

   0 say J.P Morgan is a good alternative to Principal 0 say J.P Morgan isn’t a real alternative to Principal

   Comment
   Close cos 0.887
8. 08
   Medicare medicare.gov Top 10K English

   Welcome to Medicare | Medicare

   The official U.S. government website for Medicare, a health insurance program for people age 65 or older and younger people with disabilities.

   • Drupal
   • Google Search Console
   • PHP
   • Akamai
   • Akamai Bot Manager
   • Akamai Edge DNS

   0 say Medicare is a good alternative to Principal 0 say Medicare isn’t a real alternative to Principal

   Comment
   Close cos 0.888
9. 09
   AXA axa.com English

   AXA's Corporate Website | AXA

   Present in 52 countries, AXA's 156,000 employees and distributors are committed to serving our +92 million clients across the major business lines of Property-Casualty insurance and Life & Health.

   • Adobe
   • Apple Business
   • Atlassian
   • Google Search Console
   • Microsoft 365
   • Proofpoint

   0 say AXA is a good alternative to Principal 0 say AXA isn’t a real alternative to Principal

   Comment
   Close cos 0.886
10. 10
    Investopedia investopedia.com Top 10K English

    Simple Page

    website focused on finance and investing

    • Adobe
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Miro

    0 say Investopedia is a good alternative to Principal 0 say Investopedia isn’t a real alternative to Principal

    Comment
    Close cos 0.887
11. 11
    Bankrate bankrate.com Top 10K English

    Bankrate — Compare Mortgage Rates & Financial Products

    Compare today's mortgage rates, savings accounts, credit cards, and more. Bankrate helps you find the best rates from hundreds of banks and credit unions — free, unbiased, and updated daily.

    • Adobe
    • Apple Business
    • Atlassian
    • Fastly
    • Google Search Console
    • Google Tag Manager

    0 say Bankrate is a good alternative to Principal 0 say Bankrate isn’t a real alternative to Principal

    Comment
    Close cos 0.887
12. 12
    dol.gov Top 10K English

    Home | U.S. Department of Labor

    U.S. federal department that regulates workers' rights and labor markets

    • Adobe
    • Apple Business
    • Drupal
    • Google Search Console
    • Google Tag Manager
    • Microsoft 365

    0 say dol.gov is a good alternative to Principal 0 say dol.gov isn’t a real alternative to Principal

    Comment
    Close cos 0.887
13. 13
    CMS cms.gov Top 10K English

    Home - Centers for Medicare & Medicaid Services | CMS

    United States federal agency

    • Drupal
    • Google Search Console
    • Microsoft 365
    • PHP
    • Webex
    • Akamai

    0 say CMS is a good alternative to Principal 0 say CMS isn’t a real alternative to Principal

    Comment
    Close cos 0.885
14. 14
    TheStreet thestreet.com Top 10K English

    thestreet.com

    US financial news and financial literacy website

    • Atlassian
    • Fastly
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Amazon SES

    0 say TheStreet is a good alternative to Principal 0 say TheStreet isn’t a real alternative to Principal

    Comment
    Close cos 0.887
15. 15
    Prudential plc prudentialplc.com English

    We are Partners and Protectors | Prudential plc

    Prudential plc has been a trusted partner for over 175 years, helping individuals and families in Asia and Africa protect their health, wealth, and future.

    • Atlassian
    • Fastly
    • Google Search Console
    • Google Tag Manager
    • Microsoft 365
    • OneTrust

    0 say Prudential plc is a good alternative to Principal 0 say Prudential plc isn’t a real alternative to Principal

    Comment
    Close cos 0.883
16. 16
    Kaiser Permanente kaiserpermanente.org Top 10K English

    Custom Care & Coverage Just For You | Kaiser Permanente

    Staying healthy is easier with the right support. Visit kp.org to learn how we customize care and coverage just for you.

    • Google Search Console
    • Microsoft 365
    • Proofpoint
    • Adobe Analytics
    • Adobe Experience Manager
    • Adobe Experience Platform Tags

    0 say Kaiser Permanente is a good alternative to Principal 0 say Kaiser Permanente isn’t a real alternative to Principal

    Comment
    Close cos 0.881
17. 17
    juneworewyjyna.com Top 10K English

    Foundations of Personal Finance | Crest Workshop

    Foundations of Personal Finance — Budgeting, saving and planning — explained without the jargon.

    • Google Fonts
    • nginx
    • Amazon Route 53

    0 say juneworewyjyna.com is a good alternative to Principal 0 say juneworewyjyna.com isn’t a real alternative to Principal

    Comment
    Close cos 0.878
18. 18
    Capital One capitalone.com Top 10K English

    Capital One | Credit Cards, Checking, Savings & Auto Loans

    Learn how banking with Capital One can help you meet your financial goals.

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365

    0 say Capital One is a good alternative to Principal 0 say Capital One isn’t a real alternative to Principal

    Comment
    Close cos 0.881
19. 19
    Charles Schwab Corporation schwab.com Top 10K English

    Charles Schwab

    American financial services company

    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365
    • Proofpoint

    0 say Charles Schwab Corporation is a good alternative to Principal 0 say Charles Schwab Corporation isn’t a real alternative to Principal

    Comment
    Close cos 0.877
20. 20
    Mapfre mapfre.com English

    Corporate website - Mapfre

    Welcome to Mapfre's corporate portal: institutional information, corporate governance, sustainability, and commitment to transparency

    • Adobe
    • Apple Business
    • Atlassian
    • Google Search Console
    • Google Tag Manager
    • Meta Business Suite

    0 say Mapfre is a good alternative to Principal 0 say Mapfre isn’t a real alternative to Principal

    Comment
    Close cos 0.876

Ranked by score: the cosine similarity of each site’s vector to principal.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Principal uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Principal is built with, and what its closest competitors use, from its homepage’s code and its DNS records.