Sites like Aviva

01 · Entity

About Aviva

Aviva aviva.co.uk

Wikidata: British insurance company

2 technologies Crawled Nov 6, 2026

Visit Aviva

Summary by Claude

UK website of Aviva, offering car, home, travel, pet and life insurance along with pensions, retirement products, savings and investments.

Who it’s for

UK consumers and businesses

Business model

Insurance premiums and investment fees

• insurance
• car insurance
• home insurance
• life insurance
• pensions
• travel insurance
• pet insurance
• equity release
• stocks and shares ISA

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Aviva’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

We can’t read aviva.co.uk’s homepage (bot protection page), so it’s compared on what Wikidata and Wikipedia say about it.

1. 01
   USAA usaa.com Top 10K

   American insurance and financial services company

   • Google Search Console
   • Adobe
   • Akamai Edge DNS
   • Apple Business
   • Atlassian
   • DocuSign

   0 say USAA is a good alternative to Aviva 0 say USAA isn’t a real alternative to Aviva

   Comment
   Very close cos 0.903
2. 02
   AXA axa.com English

   AXA's Corporate Website | AXA

   Present in 52 countries, AXA's 156,000 employees and distributors are committed to serving our +92 million clients across the major business lines of Property-Casualty insurance and Life & Health.

   • Google Search Console
   • Adobe
   • Akamai Edge DNS
   • Apple Business
   • Atlassian
   • Brevo

   0 say AXA is a good alternative to Aviva 0 say AXA isn’t a real alternative to Aviva

   Comment
   Very close cos 0.898
3. 03
   Allianz allianz.com English

   European multinational insurance and financial services corporation

   • Google Search Console
   • Atlassian
   • Canva
   • Cloudflare
   • OneTrust
   • Webex

   0 say Allianz is a good alternative to Aviva 0 say Allianz isn’t a real alternative to Aviva

   Comment
   Very close cos 0.894
4. 04
   Aegon aegon.com

   multinational life insurance, pensions and asset management company

   • Google Search Console
   • Adobe
   • Atlassian
   • Imperva
   • Microsoft 365
   • Miro

   0 say Aegon is a good alternative to Aviva 0 say Aegon isn’t a real alternative to Aviva

   Comment
   Close cos 0.893
5. 05
   www.gov.uk Top 1K English

   Welcome to GOV.UK

   GOV.UK - The best place to find government services and information.

   • Fastly
   • nginx
   • Ruby on Rails

   0 say www.gov.uk is a good alternative to Aviva 0 say www.gov.uk isn’t a real alternative to Aviva

   Comment
   Very close cos 0.895
6. 06
   Prudential plc prudentialplc.com English

   We are Partners and Protectors | Prudential plc

   Prudential plc has been a trusted partner for over 175 years, helping individuals and families in Asia and Africa protect their health, wealth, and future.

   • Google Search Console
   • Adobe Experience Manager
   • Atlassian
   • Fastly
   • GlobalSign
   • Google Fonts

   0 say Prudential plc is a good alternative to Aviva 0 say Prudential plc isn’t a real alternative to Aviva

   Comment
   Close cos 0.891
7. 07
   The Dai-ichi Life Insurance Company dai-ichi-life.co.jp Japanese

   第一生命保険株式会社

   第一生命保険の公式ホームページです。一生涯のパートナーとしてあなたに最適な保険商品をご提案。ご契約者向けのサービスも充実しています。

   • Meta Business Suite
   • GlobalSign
   • Google Tag Manager
   • jQuery

   0 say The Dai-ichi Life Insurance Company is a good alternative to Aviva 0 say The Dai-ichi Life Insurance Company isn’t a real alternative to Aviva

   Comment
   Close cos 0.888
8. 08
   Principal principal.com Top 10K English

   Retirement, Investments, and Insurance | Principal

   Let’s keep your finances simple. Insure what you have. Invest when you’re ready. Retire with confidence.

   • Google Search Console
   • Meta Business Suite
   • Adobe
   • Apple Business
   • Atlassian
   • Drupal

   0 say Principal is a good alternative to Aviva 0 say Principal isn’t a real alternative to Aviva

   Comment
   Close cos 0.887
9. 09
   Prudential Financial prudential.com Top 10K

   American life insurance company

   • Google Search Console
   • Adobe
   • Apple Business
   • Atlassian
   • DocuSign
   • GlobalSign

   0 say Prudential Financial is a good alternative to Aviva 0 say Prudential Financial isn’t a real alternative to Aviva

   Comment
   Close cos 0.885
10. 10
    Allstate allstate.com Top 10K

    American insurance company

    • Google Search Console
    • Adobe
    • Apple Business
    • Atlassian
    • Microsoft 365
    • OneTrust

    0 say Allstate is a good alternative to Aviva 0 say Allstate isn’t a real alternative to Aviva

    Comment
    Close cos 0.881
11. 11
    legalandgeneralgroup.com

    British multinational financial services company

    • Meta Business Suite

    0 say legalandgeneralgroup.com is a good alternative to Aviva 0 say legalandgeneralgroup.com isn’t a real alternative to Aviva

    Comment
    Close cos 0.882
12. 12
    NerdWallet nerdwallet.com Top 10K English

    NerdWallet: Finance smarter

    NerdWallet makes it easy to find the right financial product for you. Our Nerds do all the research so you don’t have to.

    • Google Search Console
    • Amazon SES
    • Apple Business
    • Astro
    • Atlassian
    • Cloudflare

    0 say NerdWallet is a good alternative to Aviva 0 say NerdWallet isn’t a real alternative to Aviva

    Comment
    Close cos 0.885
13. 13
    Progressive Corporation progressive.com Top 10K

    insurance company

    • Google Search Console
    • Adobe
    • Akamai
    • Apple Business
    • Atlassian
    • DocuSign

    0 say Progressive Corporation is a good alternative to Aviva 0 say Progressive Corporation isn’t a real alternative to Aviva

    Comment
    Close cos 0.879
14. 14
    Mapfre mapfre.com English

    Corporate website - Mapfre

    Welcome to Mapfre's corporate portal: institutional information, corporate governance, sustainability, and commitment to transparency

    • Google Search Console
    • Meta Business Suite
    • Adobe
    • Apple Business
    • Atlassian
    • Amazon CloudFront

    0 say Mapfre is a good alternative to Aviva 0 say Mapfre isn’t a real alternative to Aviva

    Comment
    Close cos 0.880
15. 15
    Zurich Insurance Group zurich.com

    Swiss insurance company

    • Google Search Console
    • Adobe
    • Atlassian
    • Brevo
    • GlobalSign
    • Imperva

    0 say Zurich Insurance Group is a good alternative to Aviva 0 say Zurich Insurance Group isn’t a real alternative to Aviva

    Comment
    Close cos 0.881
16. 16
    Avira avira.com Top 10K

    computer security software company

    • Google Search Console
    • Adobe
    • Atlassian
    • Dropbox
    • Microsoft 365
    • UltraDNS

    0 say Avira is a good alternative to Aviva 0 say Avira isn’t a real alternative to Aviva

    Comment
    Close cos 0.883
17. 17
    British Airways britishairways.com Top 10K

    British Airways - Information Page

    flag carrier airline of the United Kingdom

    • Akamai
    • Akamai Edge DNS
    • Apple Business
    • GlobalSign
    • Microsoft 365

    0 say British Airways is a good alternative to Aviva 0 say British Airways isn’t a real alternative to Aviva

    Comment
    Close cos 0.881
18. 18
    BBC bbc.co.uk Top 1K English

    BBC - Home

    The best of the BBC, with the latest news and sport headlines, weather, TV & radio highlights and much more from across the whole of BBC Online.

    • Google Search Console
    • Adobe
    • Apple Business
    • Atlassian
    • Comscore
    • DocuSign

    0 say BBC is a good alternative to Aviva 0 say BBC isn’t a real alternative to Aviva

    Comment
    Close cos 0.881
19. 19
    uhc.com Top 10K

    ERROR: The request could not be satisfied

    for-profit health care company

    • Google Search Console
    • Adobe
    • Atlassian
    • Canva
    • Amazon CloudFront
    • DocuSign

    0 say uhc.com is a good alternative to Aviva 0 say uhc.com isn’t a real alternative to Aviva

    Comment
    Close cos 0.880
20. 20
    ameli.fr Top 10K French

    ameli, le site de l’Assurance Maladie en ligne | ameli.fr | Assuré

    Le site officiel de l'Assurance Maladie. Actualités – Droits et Démarches – Remboursements – Prestations et aides – Santé – Offres de prévention

    • Google Search Console
    • Meta Business Suite
    • Cloudflare
    • Drupal
    • Google Tag Manager
    • jQuery

    0 say ameli.fr is a good alternative to Aviva 0 say ameli.fr isn’t a real alternative to Aviva

    Comment
    Close cos 0.879

Ranked by score: the cosine similarity of each site’s vector to aviva.co.uk’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Aviva uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Aviva is built with, and what its closest competitors use, from its homepage’s code and its DNS records.