Sites like Optimizely

01 · Entity

About Optimizely

Optimizely optimizely.com

Optimizely - AI to create and optimize digital experiences

Everything marketing and digital teams need to create content fast, test and personalize, and prove business impact.

Wikidata: American multinational Internet and technology corporation

Top 1K · #653 English 16 technologies Crawled Nov 6, 2026

Visit Optimizely

Summary by Claude

Optimizely sells a digital experience platform for marketing and digital teams, including a content management system, A/B and multivariate testing, website personalization, feature flags, digital commerce, and AI agents for automating marketing workflows.

Who it’s for

Enterprise marketing and digital teams

Business model

Software subscriptions (SaaS)

• Digital experience platform
• A/B testing
• multivariate testing
• headless CMS
• website personalization
• feature flags
• digital commerce platform
• marketing workflow automation
• experimentation analytics

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Optimizely’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

1. 01
   Cloudinary cloudinary.com Top 1K English

   Image and Video Platform for Visual Experiences | Cloudinary

   Streamline media management and improve user experience by automatically delivering images and videos, enhanced and optimized for every user.

   • Adobe
   • Apple Business
   • GlobalSign
   • Google Search Console
   • Google Tag Manager
   • OpenAI

   0 say Cloudinary is a good alternative to Optimizely 0 say Cloudinary isn’t a real alternative to Optimizely

   Comment
   Very close cos 0.906
2. 02
   Semrush semrush.com Top 10K English

   Semrush: Your Unfair Advantage for Growing Brand Visibility

   Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

   • Adobe
   • Apple Business
   • Google Search Console
   • Meta Business Suite
   • Microsoft 365
   • Mimecast

   0 say Semrush is a good alternative to Optimizely 0 say Semrush isn’t a real alternative to Optimizely

   Comment
   Very close cos 0.906
3. 03
   Marfeel newsroom.bi Top 10K English

   Marfeel

   A suite of solutions designed for every publisher's needs

   • Cloudflare DNS
   • GlobalSign
   • Amazon Web Services
   • Amazon CloudFront
   • Fastly
   • Google Workspace

   0 say Marfeel is a good alternative to Optimizely 0 say Marfeel isn’t a real alternative to Optimizely

   Comment
   Very close cos 0.903
4. 04
   Medallia medallia.com Top 10K English

   Experience Management Software Platform – Medallia – Experience Management Software

   Medallia's software platform provides keen insights to improve customer experience, contact center experience, employee experience and digital experience.

   • Adobe
   • Apple Business
   • DocuSign
   • GlobalSign
   • Google Search Console
   • Google Tag Manager

   0 say Medallia is a good alternative to Optimizely 0 say Medallia isn’t a real alternative to Optimizely

   Comment
   Very close cos 0.897
5. 05
   iterable.com Top 10K English

   AI Customer Engagement Platform for Real-Time, Personalized Experiences

   Iterable is an AI customer engagement platform built for how customers behave today, helping brands respond in real time with unified data and optimization.

   • Apple Business
   • DocuSign
   • Google Search Console
   • Google Tag Manager
   • Adobe Fonts
   • Amazon SES

   0 say iterable.com is a good alternative to Optimizely 0 say iterable.com isn’t a real alternative to Optimizely

   Comment
   Close cos 0.893
6. 06
   O’Reilly Media oreilly.com Top 10K English

   O'Reilly Media - Technology and Business Training

   Build the skills your teams need. Give them the O'Reilly learning platform and equip them with the resources that drive business outcomes.

   • Adobe
   • Apple Business
   • GlobalSign
   • Google Search Console
   • Google Tag Manager
   • Microsoft 365

   0 say O’Reilly Media is a good alternative to Optimizely 0 say O’Reilly Media isn’t a real alternative to Optimizely

   Comment
   Close cos 0.892
7. 07
   SaleSmartly salesmartly.com Top 10K English

   AI-Powered Omnichannel Customer Engagement Platform | SaleSmartly

   Trusted by 300,000+ businesses. Unify WhatsApp, Telegram, Facebook, Instagram & more in a shared inbox with AI agents, CRM & automation to capture, convert & retain customers.

   • Google Search Console
   • Next.js
   • React
   • Amazon CloudFront
   • nginx
   • Amazon Route 53

   0 say SaleSmartly is a good alternative to Optimizely 0 say SaleSmartly isn’t a real alternative to Optimizely

   Comment
   Close cos 0.891
8. 08
   Braze braze.com Top 1K English

   Braze Customer Engagement Platform

   Power customer-centric interactions between consumers and brands in real-time.

   • Adobe
   • Apple Business
   • DocuSign
   • GlobalSign
   • Google Search Console
   • Google Tag Manager

   0 say Braze is a good alternative to Optimizely 0 say Braze isn’t a real alternative to Optimizely

   Comment
   Close cos 0.891
9. 09
   Jasper jasper.ai English

   Put AI agents to work for marketing | Jasper

   Orchestrate intelligent agents to run end-to-end marketing workflows delivering speed, control, and measurable impact.

   • Apple Business
   • Cloudflare DNS
   • DocuSign
   • Google Search Console
   • Google Tag Manager
   • Meta Business Suite

   0 say Jasper is a good alternative to Optimizely 0 say Jasper isn’t a real alternative to Optimizely

   Comment
   Close cos 0.889
10. 10
    Fullstory fullstory.com Top 10K English

    Fullstory | The Intelligent Digital Experience Company

    Fullstory helps companies understand and improve how humans and AI agents interact with digital experiences. It automatically captures every user interaction, giving businesses and their AI agents the context they need to spot problems, anticipate customer and employee needs, and fix friction points before they compound.

    • Adobe
    • Apple Business
    • DocuSign
    • Google Search Console
    • Microsoft 365
    • React

    0 say Fullstory is a good alternative to Optimizely 0 say Fullstory isn’t a real alternative to Optimizely

    Comment
    Close cos 0.887
11. 11
    Neil Patel neilpatel.com Top 10K English

    Neil Patel: Helping You Succeed Through Digital Marketing!

    Master digital marketing with Neil Patel and NP Digital. Explore expert SEO advice, free AI-powered tools, and omnichannel strategies to grow your business.

    • Cloudflare DNS
    • Google Search Console
    • Google Tag Manager
    • Microsoft 365
    • Cloudflare
    • Cloudflare Web Analytics

    0 say Neil Patel is a good alternative to Optimizely 0 say Neil Patel isn’t a real alternative to Optimizely

    Comment
    Close cos 0.888
12. 12
    Bynder bynder.com Top 10K English

    Bynder - The most intuitive enterprise DAM platform

    Create, manage, and distribute content at scale with the world's most interconnected digital asset management platform.

    • Apple Business
    • DocuSign
    • Google Search Console
    • Google Tag Manager
    • Meta Business Suite
    • Microsoft 365

    0 say Bynder is a good alternative to Optimizely 0 say Bynder isn’t a real alternative to Optimizely

    Comment
    Close cos 0.887
13. 13
    Piano piano.io Top 10K English

    Piano | Data-Driven Customer Engagement Solutions

    Welcome to Piano, the leading platform for data analytics, audience segmentation, and customer engagement. Discover how we help businesses grow through data-driven insights.

    • Apple Business
    • Cloudflare DNS
    • Google Search Console
    • Google Tag Manager
    • Microsoft 365
    • Amazon SES

    0 say Piano is a good alternative to Optimizely 0 say Piano isn’t a real alternative to Optimizely

    Comment
    Close cos 0.887
14. 14
    Sprinklr sprinklr.com Top 10K English

    Sprinklr: The Definitive AI-Native Customer Experience Platform

    Unify customer journeys with Sprinklr’s AI-native platform. Connect every touchpoint, empower teams, and elevate conversations to earn lasting loyalty.

    • Adobe
    • Apple Business
    • DocuSign
    • Google Search Console
    • Google Tag Manager
    • Meta Business Suite

    0 say Sprinklr is a good alternative to Optimizely 0 say Sprinklr isn’t a real alternative to Optimizely

    Comment
    Close cos 0.887
15. 15
    Canva canva.com Top 1K English

    Canva

    online graphic design platform

    • Adobe
    • Apple Business
    • DocuSign
    • Google Search Console
    • Meta Business Suite
    • Microsoft 365

    0 say Canva is a good alternative to Optimizely 0 say Canva isn’t a real alternative to Optimizely

    Comment
    Close cos 0.890
16. 16
    Big Cartel bigcartel.com Top 10K English

    Free, Easy Online Stores for Artists & Small Businesses

    Start your free online store & scale as you grow. Easily manage your e-commerce business. Join a community of artists & small businesses.

    • Cloudflare DNS
    • GlobalSign
    • Google Search Console
    • Microsoft 365
    • Next.js
    • OpenAI

    0 say Big Cartel is a good alternative to Optimizely 0 say Big Cartel isn’t a real alternative to Optimizely

    Comment
    Close cos 0.890
17. 17
    Wingify visualwebsiteoptimizer.com Top 10K English

    Wingify | Digital Experience Optimization

    Wingify is an AI-powered platform for Digital Experience Optimization that unifies experimentation, personalization, feature management, and behavior analytics. Trusted by 4000+ brands globally, it is the category leader since 15+ years

    • Cloudflare DNS
    • Google Search Console
    • Google Tag Manager
    • Bing Webmaster Tools
    • Cloudflare
    • Google Cloud

    0 say Wingify is a good alternative to Optimizely 0 say Wingify isn’t a real alternative to Optimizely

    Comment
    Close cos 0.886
18. 18
    Accenture accenture.com Top 10K English

    Reinvented with Accenture

    Accenture embraces the power of change to create 360° value and shared success for our clients, people, shareholders, partners and communities. Learn more.

    • Adobe
    • Apple Business
    • DocuSign
    • GlobalSign
    • Google Search Console
    • Meta Business Suite

    0 say Accenture is a good alternative to Optimizely 0 say Accenture isn’t a real alternative to Optimizely

    Comment
    Close cos 0.887
19. 19
    Gainsight aptrinsic.com Top 10K English

    Product Experience Platform | Enhance User Adoption with Gainsight

    Gainsight’s digital product experience platform helps businesses leverage insights to generate revenue, prevent churn, and create personalized journeys.

    • Google Search Console
    • Google Tag Manager
    • Cloudflare
    • Font Awesome
    • GoDaddy DNS
    • Google Fonts

    0 say Gainsight is a good alternative to Optimizely 0 say Gainsight isn’t a real alternative to Optimizely

    Comment
    Close cos 0.884
20. 20
    Copy.ai copy.ai English

    Future proof your business with GTM AI

    Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.

    • Cloudflare DNS
    • Google Search Console
    • Google Tag Manager
    • Meta Business Suite
    • Cloudflare
    • Google Ads conversion tracking

    0 say Copy.ai is a good alternative to Optimizely 0 say Copy.ai isn’t a real alternative to Optimizely

    Comment
    Close cos 0.885

Ranked by score: the cosine similarity of each site’s vector to optimizely.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Optimizely uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Optimizely is built with, and what its closest competitors use, from its homepage’s code and its DNS records.