Alternatives and competitors

Sites like Fullstory

The 20 closest digital experience analytics alternatives to Fullstory, ranked by what they actually offer, and the 20 technologies behind it.

Looking for an alternative to Fullstory? The closest matches are Optimizely, hotjar.com and Quantum Metric. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.

Neighbours
k = 20
Sites searched
4,032
Vector
384-d
Query
10 ms

01 · Entity

About Fullstory

Fullstory fullstory.com

Fullstory | The Intelligent Digital Experience Company

Fullstory helps companies understand and improve how humans and AI agents interact with digital experiences. It automatically captures every user interaction, giving businesses and their AI agents the context they need to spot problems, anticipate customer and employee needs, and fix friction points before they compound.

Top 10K · #2,819 English 20 technologies Crawled Nov 6, 2026
Visit Fullstory

Summary by Claude

Fullstory provides digital experience analytics software that automatically captures user interactions on websites and apps, offering session replay, funnel and conversion analysis, error detection, and AI-generated insights. It also covers employee workflow analytics and data activation for personalization.

Who it’s for
Product, UX, e-commerce and analytics teams
Business model
Subscriptions (enterprise SaaS)

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Fullstory’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

similarity × popularity

Copy.aiAmplitudeZeotapSeeking AlphaMedalliaMixpanelBazaarvoiceQuantum Metrichotjar.comOptimizely

03 · Nearest neighbours

Alternatives to Fullstory

Thumbs up if it’s a real alternative to Fullstory, thumbs down if it isn’t.

Only in English
  1. 01
    Optimizely optimizely.com Top 1K English

    Optimizely - AI to create and optimize digital experiences

    Everything marketing and digital teams need to create content fast, test and personalize, and prove business impact.

  2. 02
    hotjar.com Top 1K English

    Official Hotjar Site – Sign up for free

    Contentsquare, the global leader in experience intelligence, has joined forces with Hotjar, the leading behavior insights platform in the midsize and SMB market.

  3. 03
    Quantum Metric quantummetric.com Top 10K English

    Experience Context for AI | Quantum Metric

    Give AI the digital experience context it's missing. See what hurts conversion, drives support calls, and matters most, so teams and AI agents can act.

  4. 04
    Bazaarvoice bazaarvoice.com Top 10K English

    Bazaarvoice | The UGC Platform for Authentic Shopper Experiences

    The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.

  5. 05
    Mixpanel mixpanel.com Top 1K English

    Product Intelligence Platform for the AI Era | Mixpanel

    Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.

  6. 06
    Medallia medallia.com Top 10K English

    Experience Management Software Platform – Medallia – Experience Management Software

    Medallia's software platform provides keen insights to improve customer experience, contact center experience, employee experience and digital experience.

  7. 07
    Marfeel newsroom.bi Top 10K English

    Marfeel

    A suite of solutions designed for every publisher's needs

  8. 08
    Semrush semrush.com Top 10K English

    Semrush: Your Unfair Advantage for Growing Brand Visibility

    Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

  9. 09
    Seeking Alpha seekingalpha.com Top 10K English

    Seeking Alpha | Stock Market Analysis & Tools for Investors

    Join Seeking Alpha, the largest investing community in the world. Get stock market news and analysis, investing ideas, earnings calls, charts and portfolio analysis tools.

  10. 10
    Zeotap zeotap.com Top 10K

    Error 403 Forbidden

    Customer data platform company

  11. 11
    Amplitude amplitude.com Top 1K English

    Amplitude | A new era for product teams

    From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.

  12. 12
    Copy.ai copy.ai English

    Future proof your business with GTM AI

    Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.

  13. 13
    JSTOR jstor.org Top 10K English

    Client Challenge

    distributor of eBooks and other digital media

  14. 14
    AllTrails alltrails.com Top 10K English

    AllTrails: Trail Guides & Maps for Hiking, Camping, and Running | AllTrails

    Explore the outdoors with AllTrails, the best app for hiking, biking, and running. Discover curated guides, trail maps, photos, and reviews for over 500,000 trails worldwide.

  15. 15
    Infogram infogram.com Top 10K English

    Turn Data Into Interactive Stories | Infogram

    Create interactive charts, maps, infographics, reports and more. Share and embed anywhere. All AI powered from charts to infographics.

  16. 16
    Karte karte.io Top 10K English

    KARTE | Accelerate Business Growth with Data and AI

    KARTE is a CX platform powered by a proprietary real-time data analysis engine and advanced AI. We help you unlock the full value of customer data for your business, accelerating growth through consistent data utilization and better customer experiences—from strategy through execution.

  17. 17
    Qualtrics qualtrics.com Top 1K English

    Qualtrics XM AI: The Future of Experience Management - Qualtrics

    Simulate customer and employee experiences before they happen, predict what comes next, and take intelligent action that drives better outcomes.

  18. 18
    Conviva conviva.com Top 1K English

    Conviva | Real-Time Experience Intelligence for AI Agents

    Conviva is the Quality of Experience platform for AI agents and streaming. Real-time agent analytics reveal what customers experience and what drives outcomes.

  19. 19
    Google Labs labs.google Top 10K English

    Google Labs: Google's home for AI experiments

    Stay up to date with the latest Google AI experiments, innovative tools, and technology. Explore the future of AI responsibly with Google Labs.

  20. 20
    Sentry sentry.io Top 1K English

    Application Performance Monitoring & Error Tracking Software | Sentry

    Application performance monitoring for developers & software teams to see errors clearer, solve issues faster & continue learning continuously. Get started at sentry.io.

Ranked by score: the cosine similarity of each site’s vector to fullstory.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Fullstory uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Fullstory is built with, and what its closest competitors use, from its homepage’s code and its DNS records.

Built with

CMS
JavaScript frameworks
  • Gatsby meta generator: Gatsby 5.15.0
  • React implied by Gatsby (meta generator: Gatsby 5.15.0)
Analytics
  • FullStory page source: fullstory.com/s/fs.js
Marketing automation
  • Mailchimp TXT v=spf1 include:et._spf.pardot.com include:_spf.google.com include:mai…
  • Marketo TXT v=spf1 include:et._spf.pardot.com include:_spf.google.com include:mai…
Live chat & support
  • Zendesk TXT v=spf1 include:et._spf.pardot.com include:_spf.google.com include:mai…
Payments
  • Stripe TXT stripe-verification=2b17319407a8fbfff4aa4c99f6086bf06f9353cb651833fd8…
Hosting
  • Netlify header x-nf-request-id: 01M6R2TVS0YQSSDCZT5KD3TZBS
Email hosting
DNS hosting
SaaS tools (verified in DNS)
  • Adobe TXT adobe-idp-site-verification=8f0fa4bf15b1a7b5bc88a4873e01199ca9c3662e0…
  • Apple Business TXT apple-domain-verification=fpnL5jBmzuEu1reF
  • Atlassian TXT atlassian-domain-verification=KQIhm6FrJUqV9v51+lhZOjaksk9XsbNUjaNay4X…
  • DocuSign TXT docusign=38d0e286-0cf4-41da-a337-d8375bec0c3d
  • Google Search Console meta google-site-verification: AGOAEpXO_N6ksAlBxnDA74szOdGW8mIKiD754eXLYHI
  • Miro TXT miro-verification=dc69eeb2148e7701e00d374622e816bb4f21dee2
  • Notion TXT notion-domain-verification=twML3k8Noxpo8lYoz6oEuxeOYfEVwlGd1DP6YA1bAks
  • Zoom TXT ZOOM_verify_JFAyiCU0p0MBZzvsGmjtvp

Stack changes

No changes yet. Each new crawl is compared with the last one, and what Fullstory adds or drops shows up here.

SimilarSiteSearch

Competitors by meaning, stacks from the source. Data from public homepages and DNS.

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