Alternatives and competitors
Sites like Fullstory
The 20 closest digital experience analytics alternatives to Fullstory, ranked by what they actually offer, and the 20 technologies behind it.
Looking for an alternative to Fullstory? The closest matches are Optimizely, hotjar.com and Quantum Metric. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 10 ms
01 · Entity
About Fullstory
Fullstory fullstory.com
Fullstory | The Intelligent Digital Experience Company
Fullstory helps companies understand and improve how humans and AI agents interact with digital experiences. It automatically captures every user interaction, giving businesses and their AI agents the context they need to spot problems, anticipate customer and employee needs, and fix friction points before they compound.
Summary by Claude
Fullstory provides digital experience analytics software that automatically captures user interactions on websites and apps, offering session replay, funnel and conversion analysis, error detection, and AI-generated insights. It also covers employee workflow analytics and data activation for personalization.
- Who it’s for
- Product, UX, e-commerce and analytics teams
- Business model
- Subscriptions (enterprise SaaS)
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Fullstory’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Fullstory
Thumbs up if it’s a real alternative to Fullstory, thumbs down if it isn’t.
- 01
Optimizely - AI to create and optimize digital experiences
Everything marketing and digital teams need to create content fast, test and personalize, and prove business impact.
Close cos 0.887 - 02
Official Hotjar Site – Sign up for free
Contentsquare, the global leader in experience intelligence, has joined forces with Hotjar, the leading behavior insights platform in the midsize and SMB market.
Close cos 0.880 - 03
Experience Context for AI | Quantum Metric
Give AI the digital experience context it's missing. See what hurts conversion, drives support calls, and matters most, so teams and AI agents can act.
Close cos 0.875 - 04
Bazaarvoice | The UGC Platform for Authentic Shopper Experiences
The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.
Close cos 0.879 - 05
Product Intelligence Platform for the AI Era | Mixpanel
Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.
Close cos 0.876 - 06
Experience Management Software Platform – Medallia – Experience Management Software
Medallia's software platform provides keen insights to improve customer experience, contact center experience, employee experience and digital experience.
Close cos 0.873 - 07
Marfeel
A suite of solutions designed for every publisher's needs
Close cos 0.871 - 08
Semrush: Your Unfair Advantage for Growing Brand Visibility
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
Close cos 0.873 - 09
Seeking Alpha | Stock Market Analysis & Tools for Investors
Join Seeking Alpha, the largest investing community in the world. Get stock market news and analysis, investing ideas, earnings calls, charts and portfolio analysis tools.
Close cos 0.871 - 10
Error 403 Forbidden
Customer data platform company
Close cos 0.869 - 11
Amplitude | A new era for product teams
From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. Start free with 2M events per month.
Close cos 0.867 - 12
Future proof your business with GTM AI
Introducing the first-ever GTM AI platform. Automate hundreds of tedious, repetitive tasks and empower your team to scale success like never before.
- Google Search Console
- Google Workspace
- Cloudflare
- Cloudflare DNS
- Google Ads conversion tracking
- Google Analytics
Close cos 0.867 - 13
Client Challenge
distributor of eBooks and other digital media
Close cos 0.870 - 14
AllTrails: Trail Guides & Maps for Hiking, Camping, and Running | AllTrails
Explore the outdoors with AllTrails, the best app for hiking, biking, and running. Discover curated guides, trail maps, photos, and reviews for over 500,000 trails worldwide.
Close cos 0.868 - 15
Turn Data Into Interactive Stories | Infogram
Create interactive charts, maps, infographics, reports and more. Share and embed anywhere. All AI powered from charts to infographics.
Close cos 0.867 - 16
KARTE | Accelerate Business Growth with Data and AI
KARTE is a CX platform powered by a proprietary real-time data analysis engine and advanced AI. We help you unlock the full value of customer data for your business, accelerating growth through consistent data utilization and better customer experiences—from strategy through execution.
Close cos 0.864 - 17
Qualtrics XM AI: The Future of Experience Management - Qualtrics
Simulate customer and employee experiences before they happen, predict what comes next, and take intelligent action that drives better outcomes.
Close cos 0.864 - 18
Conviva | Real-Time Experience Intelligence for AI Agents
Conviva is the Quality of Experience platform for AI agents and streaming. Real-time agent analytics reveal what customers experience and what drives outcomes.
Close cos 0.863 - 19
Google Labs: Google's home for AI experiments
Stay up to date with the latest Google AI experiments, innovative tools, and technology. Explore the future of AI responsibly with Google Labs.
Close cos 0.863 - 20
Application Performance Monitoring & Error Tracking Software | Sentry
Application performance monitoring for developers & software teams to see errors clearer, solve issues faster & continue learning continuously. Get started at sentry.io.
Close cos 0.862
Ranked by score: the cosine similarity of each site’s vector to fullstory.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Fullstory uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Fullstory is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- CMS
- Contentful page source: images.ctfassets.net
- JavaScript frameworks
- Analytics
- FullStory page source: fullstory.com/s/fs.js
- Marketing automation
- Live chat & support
- Zendesk TXT v=spf1 include:et._spf.pardot.com include:_spf.google.com include:mai…
- Payments
- Stripe TXT stripe-verification=2b17319407a8fbfff4aa4c99f6086bf06f9353cb651833fd8…
- Hosting
- Netlify header x-nf-request-id: 01M6R2TVS0YQSSDCZT5KD3TZBS
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms90902102
- DNS hosting
- Google Cloud DNS NS ns-cloud-d2.googledomains.com
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=8f0fa4bf15b1a7b5bc88a4873e01199ca9c3662e0…
- Apple Business TXT apple-domain-verification=fpnL5jBmzuEu1reF
- Atlassian TXT atlassian-domain-verification=KQIhm6FrJUqV9v51+lhZOjaksk9XsbNUjaNay4X…
- DocuSign TXT docusign=38d0e286-0cf4-41da-a337-d8375bec0c3d
- Google Search Console meta google-site-verification: AGOAEpXO_N6ksAlBxnDA74szOdGW8mIKiD754eXLYHI
- Miro TXT miro-verification=dc69eeb2148e7701e00d374622e816bb4f21dee2
- Notion TXT notion-domain-verification=twML3k8Noxpo8lYoz6oEuxeOYfEVwlGd1DP6YA1bAks
- Zoom TXT ZOOM_verify_JFAyiCU0p0MBZzvsGmjtvp
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Fullstory adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- Google Workspace 17/20
- Google Tag Manager · not on fullstory.com 14/20
- Apple Business 12/20
- Atlassian 12/20
- Microsoft 365 11/20
- OpenAI · not on fullstory.com 11/20
- HubSpot · not on fullstory.com 11/20
- Zendesk 9/20
- DocuSign 8/20
- Amazon Route 53 · not on fullstory.com 8/20
- nginx · not on fullstory.com 8/20
- Adobe 7/20
- Meta Business Suite · not on fullstory.com 7/20
- Stripe 7/20
- Miro 6/20