Alternatives and competitors
Sites like Optable
The 20 closest advertising data platform alternatives to Optable, ranked by what they actually offer, and the 19 technologies behind it.
Looking for an alternative to Optable? The closest matches are Aditude, OpenWeb and ConnectAd. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 58 ms
01 · Entity
About Optable
Optable optable.co
The Agentic Advertising Platform | Optable
Unlock ad revenue with agentic solutions. Optable is the privacy-preserving identity, activation, and collaboration platform for advertising.
Summary by Claude
Optable provides advertising technology for publishers and advertisers, including identity resolution (e.g., UID2), first-party audience building, data clean room collaboration, and an agentic marketplace for direct and programmatic deals.
- Who it’s for
- Media publishers, advertisers and agencies
- Business model
- SaaS subscriptions and platform fees
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Optable’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Optable
Thumbs up if it’s a real alternative to Optable, thumbs down if it isn’t.
- 01
Publisher Ad Tech Platform — Control Your Programmatic Stack | Aditude
One platform. Complete control. Aditude unifies ad serving, intelligence, and demand for enterprise publishers ready to maximize revenue at scale.
Very close cos 0.911 - 02
OpenWeb - The Community Engine of the Open Internet
OpenWeb powers communities across the Open Internet, turning real participation into direct audience relationships, actionable insights, and revenue.
Very close cos 0.898 - 03
ConnectAd – The Independent European SSP
Very close cos 0.898 - 04
Buzzoola - innovative technologies for brands, publishers and ad platforms.
Ad Exchange with fast connection and access to the largest DSPs and SSPs. Programmatic buying of traffic from direct publishers on Web, In-App and Smart TV.
Very close cos 0.895 - 05
Advertising Technology Company
Advertising Technology Company
Close cos 0.893 - 06
AdMatic GmbH – AI-Driven Advertising | Human-Centric Results
Close cos 0.893 - 07
Magnite - The Largest Independent Sell-Side Advertising Company
The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV.
Close cos 0.891 - 08
Publisher monetization company
Close cos 0.890 - 09
Equativ — The Global End-to-End Media Platform
From signal to outcomes, at scale. Equativ brings together advanced technology, consumer research, and data intelligence to foster improved user experiences and deliver enhanced results.
Close cos 0.889 - 10
Adtelligent | Advertising Technology Company
Adtelligent Inc. is an advertising technology company providing solutions for publishers and advertisers: SSP / DSP / Ad Network / Header Bidding / Video player
Close cos 0.889 - 11
Media.net | The Sell Side Platform for Greater Outcomes
We help brands and publishers leverage the best of programmatic, to achieve their goals across every screen.
Close cos 0.889 - 12
MGID: Native Performance & Programmatic Advertising Platform
Our vision is to nurture a new stage of digital media, enabling consumers to engage with content and sponsored advertisements in an equally positive way.
Close cos 0.886 - 13
The premier global independent, omnichannel advertising platform | Innovid
Innovid empowers advertisers and publishers to create, deliver, measure, and optimize their ad and social experiences that drive consumer connections and business growth.
Close cos 0.884 - 14
Programmatic Platform | Limelight Inc.
Navigate the programmatic landscape with our advanced platform. Contact us for tailored solutions today!
Close cos 0.884 - 15
Advertising Automation Platform for Omnichannel Media | Basis
Plan, activate, optimize, and reconcile media across programmatic, search, and social with one unified advertising automation platform.
Close cos 0.885 - 16
Cadent | Actually Intelligent Advertising
Cadent connects brands, publishers & consumers through predictive AI that orchestrates outcomes on any platform, across any media, at any stage of the journey.
Close cos 0.883 - 17
AI Advertising Platform | StackAdapt
StackAdapt is the AI advertising platform that helps marketers orchestrate audiences, creative, channels, and measurement from one platform with AI built into every stage of advertising.
Close cos 0.884 - 18
Taboola: Performance Advertising & Gen AI Answers for Publishers
Advertisers get measurable results beyond search and social with Realize. Publishers win back engagement lost to AI search with DeeperDive answers on-site.
Close cos 0.882 - 19
Audience Targeting Data for Advertisers and Marketers
Engage your best customers with trusted audience data | enrich insights, enhance personalization and transform audience targeting.
- Cloudflare
- Google Ads conversion tracking
- Google Analytics
- Google Search Console
- Google Workspace
- LinkedIn Insight Tag
Close cos 0.881 - 20
American multimedia technology company
Close cos 0.879
Ranked by score: the cosine similarity of each site’s vector to optable.co’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Optable uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Optable is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- Website builders
- Webflow page source: data-wf-page=
- JavaScript libraries
- GSAP asset https://cdn.prod.website-files.com/gsap/3.15.0/gsap.min.js
- Fonts
- Google Fonts asset https://fonts.googleapis.com/
- Analytics
- Google Analytics page source: googletagmanager.com/gtag/js
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Advertising
- Google Ads conversion tracking page source: gtag('config', 'AW-
- LinkedIn Insight Tag page source: snap.licdn.com/li.lms-analytics
- Marketing automation
- HubSpot page source: js.hsforms.net
- CDN
- Cloudflare header cf-ray: a5631671dd64ab87-HAM
- jsDelivr asset https://cdn.jsdelivr.net/npm/@finsweet/cookie-consent@1/fs-cc.js
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms33636754
- Email delivery
- SendGrid TXT v=spf1 mx include:_spf.google.com include:sendgrid.net include:871250…
- DNS hosting
- Google Cloud DNS NS ns-cloud-b2.googledomains.com
- SaaS tools (verified in DNS)
- Atlassian TXT atlassian-domain-verification=O2C7bTpXkhYEJo85SHnvm8XaK8sIZZb2ljv3poZ…
- Google Search Console meta google-site-verification: ZKEbBJVmx8bWqscjlmnyyEGZzoq8yvuqtUJlj2pQLLo
- Miro TXT miro-verification=de5b201671bb779c8bff637e0c307408035bbbd1
- OpenAI TXT openai-domain-verification=dv-8GuwwjoFTjLMp25tstQqiGye
- Slack TXT slack-domain-verification=h8ReQlCUaRkqhTWmVxH2rJgeWy9yQW5CyKPz1NWk
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Optable adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Google Tag Manager 14/20
- Google Workspace 13/20
- Cloudflare 13/20
- Google Fonts 11/20
- Microsoft 365 11/20
- PHP · not on optable.co 10/20
- WordPress · not on optable.co 10/20
- Apple Business · not on optable.co 9/20
- Atlassian 8/20
- HubSpot 8/20
- jQuery · not on optable.co 8/20
- Cloudflare DNS · not on optable.co 5/20
- Amazon Route 53 · not on optable.co 5/20
- Salesforce · not on optable.co 5/20
- OpenAI 5/20