Alternatives and competitors
Sites like Magnite
The 20 closest Supply-side advertising platform alternatives to Magnite, ranked by what they actually offer, and the 21 technologies behind it.
Looking for an alternative to Magnite? The closest matches are Media.net, MGID and AdMatic. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 38 ms
01 · Entity
About Magnite
Magnite magnite.com
Magnite - The Largest Independent Sell-Side Advertising Company
The world's top publishers trust Magnite to help them drive more advertising revenue across every channel and format, including CTV.
Wikidata: American advertising technology and real-time bidding, serving as ad exchange
Summary by Claude
Magnite operates a sell-side advertising technology platform and ad exchange. Publishers and media owners use it to sell ad inventory programmatically across CTV, online video, display and audio, and buyers and agencies use it to access curated premium inventory.
- Who it’s for
- Publishers, media owners, advertisers and agencies
- Business model
- Transaction fees on ad spend
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Magnite’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Magnite
Thumbs up if it’s a real alternative to Magnite, thumbs down if it isn’t.
- 01
Media.net | The Sell Side Platform for Greater Outcomes
We help brands and publishers leverage the best of programmatic, to achieve their goals across every screen.
Very close cos 0.919 - 02
MGID: Native Performance & Programmatic Advertising Platform
Our vision is to nurture a new stage of digital media, enabling consumers to engage with content and sponsored advertisements in an equally positive way.
Very close cos 0.909 - 03
AdMatic GmbH – AI-Driven Advertising | Human-Centric Results
Very close cos 0.910 - 04
ADman Media
ADman Media is a video supply-side platform (SSP) leader in Spain and Latin America. With seven offices around the world, ADman Media offers the best solutions to help publishers optimise their inventory and maximise their revenues. Our state of the art technology allows advertisers to reach their target with innovative native video formats in high quality inventory
Very close cos 0.904 - 05
uSSP - Supply-Side Platform by UMG
uSSP connects websites, apps, and video inventory to premium demand from the UMG programmatic ecosystem. Full visibility, ML-driven yield, cookieless-ready. Book a demo.
Very close cos 0.900 - 06
Index Exchange - Accelerating the Evolution of Ad Technology
Grow advertising revenue and reach consumers on any screen through Index Exchange's global supply-side platform and ad technology solutions.
Very close cos 0.900 - 07
Homepage - Mediavine
Smarter Monetization Starts Here Mediavine powers digital businesses with technology and data engineered to outperform. Our platform delivers cleaner delivery, stronger revenue, and long-term performance for publishers building what’s next. Trusted by 20,000+ publishers, built on technology proven to perform One Platform Built to Outperform Mediavine gives digital publishers a competitive advantage with technology designed...
Very close cos 0.899 - 08
Copper6 - Driving revenue to new heights
Providing publishers the technology needed to simplify ad operations while supercharging revenue. Transforming your visions into reality.
Very close cos 0.898 - 09
Omnidex - AI-driven SSP
AI-powered SSP built for next-gen adtech. Maximize yield with real-time bidding, contextual targeting, and cookieless optimization. Lightning-fast and fully automated.
Very close cos 0.897 - 10
Adtelligent | Advertising Technology Company
Adtelligent Inc. is an advertising technology company providing solutions for publishers and advertisers: SSP / DSP / Ad Network / Header Bidding / Video player
Very close cos 0.897 - 11
Cadent | Actually Intelligent Advertising
Cadent connects brands, publishers & consumers through predictive AI that orchestrates outcomes on any platform, across any media, at any stage of the journey.
Very close cos 0.895 - 12
Publisher monetization company
Very close cos 0.896 - 13
MediaGo DSP: A Deep Learning-based Intelligent Advertising Platform
MediaGo DSP is an intelligent advertising engine based on deep learning technology. MediaGo DSP has established extensive partnerships with premium publishers worldwide to provide high-quality ad inventory, delivering 30 billion+ ad impressions monthly. Utilizing deep neural network technology with 1 billion+ parameters, it processes over 500,000 ad requests per second, evaluates ad performance and develops intelligent bidding strategies in real time.
Very close cos 0.894 - 14
Maximize Ad Performance with SSP & DSP Solutions | CPMStar
Discover CPMStar, the leading advertising technology platform offering innovative solutions like SSP for Publishers, Managed DSP, and Integrated Marketing Services. Maximize your ROI with us.
Close cos 0.892 - 15
The Agentic Advertising Platform | Optable
Unlock ad revenue with agentic solutions. Optable is the privacy-preserving identity, activation, and collaboration platform for advertising.
Close cos 0.891 - 16
Buzzoola - innovative technologies for brands, publishers and ad platforms.
Ad Exchange with fast connection and access to the largest DSPs and SSPs. Programmatic buying of traffic from direct publishers on Web, In-App and Smart TV.
Close cos 0.893 - 17
ConnectAd – The Independent European SSP
Close cos 0.892 - 18
Ströer SSP | STRÖER
Close cos 0.891 - 19
BidMachine. Fastest Growing Mobile Ad Exchange
Trusted by top apps, DSPs, and agencies, BidMachine delivers real results at scale.
Close cos 0.889 - 20
The Global Commerce Intelligence Platform
Make every shopping moment smarter with ads powered by commerce AI fueled by the world’s largest set of commerce data
Close cos 0.888
Ranked by score: the cosine similarity of each site’s vector to magnite.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Magnite uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Magnite is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- CMS
- WordPress page source: /wp-includes/
- JavaScript libraries
- jQuery asset https://www.magnite.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- Marketo TXT v=spf1 ip4:72.34.113.100 ip4:69.194.143.140 ip4:216.109.160.224 inclu…
- Payments
- Stripe TXT stripe-verification=D67EC898C4AF80AA8962706576AA673B5CF23976CBB7DE7F7…
- CDN
- Cloudflare header cf-ray: a5631fc6aa9483bd-HAM
- Hosting
- WP Engine header x-powered-by: WP Engine
- Languages & backends
- PHP implied by WordPress (page source: /wp-includes/)
- Email hosting
- Google Workspace MX aspmx.l.google.com
- Microsoft 365 TXT MS=ms91981138
- Email delivery
- SendGrid TXT v=spf1 ip4:72.34.113.100 ip4:69.194.143.140 ip4:216.109.160.224 inclu…
- DNS hosting
- Amazon Route 53 NS ns-1439.awsdns-51.org
- SaaS tools (verified in DNS)
- Adobe TXT adobe-idp-site-verification=7ba00fd005454fcba9ed31a7ad48786fef98ee97c…
- Apple Business TXT apple-domain-verification=GHc9HK429IDGUOab
- Atlassian TXT atlassian-domain-verification=GZfwxKySGNUi6p4RnOYSTN45fM26nqhPPrbucDg…
- DocuSign TXT docusign=f191061b-90dd-4dc9-9a31-328c7a1ebacb
- Google Search Console TXT google-site-verification=q1sOOFksSlskhpY9szQ8aTEsfJPwqFL3toeEiL6J-yQ
- OpenAI TXT openai-domain-verification=dv-IqeEJJAEmfwUic4kliw8hiho
- Salesforce TXT v=spf1 ip4:72.34.113.100 ip4:69.194.143.140 ip4:216.109.160.224 inclu…
- Slack TXT slack-domain-verification=dhyeeyBK97YxF2wcqElU3RgW3rpINb7koVspFzsy
- Zoom TXT ZOOM_verify_bMLZgqO1QVm6LGDy1JE1vw
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Magnite adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 18/20
- Google Workspace 12/20
- Cloudflare 11/20
- Google Fonts · not on magnite.com 11/20
- Google Tag Manager 10/20
- HubSpot · not on magnite.com 10/20
- Microsoft 365 8/20
- PHP 7/20
- Atlassian 7/20
- Google Analytics · not on magnite.com 7/20
- Webflow · not on magnite.com 6/20
- WordPress 6/20
- Cloudflare DNS · not on magnite.com 6/20
- jQuery 6/20
- Apple Business 5/20
- GSAP · not on magnite.com 4/20