Alternatives and competitors
Sites like Kantar
The 20 closest market research alternatives to Kantar, ranked by what they actually offer, and the 8 technologies behind it.
Looking for an alternative to Kantar? The closest matches are Brand Metrics, EMARKETER and Semrush. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 12 ms
01 · Entity
About Kantar
Kantar insightexpressai.com
Kantar. Intelligence for Brand Growth.
Shape your brand future.
Summary by Claude
Kantar provides marketing research and brand analytics, including brand equity studies (BrandZ), advertising effectiveness testing, and media measurement insights for brands.
- Who it’s for
- Brand marketers and advertisers
- Business model
- Research services and data subscriptions
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Kantar’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Kantar
Thumbs up if it’s a real alternative to Kantar, thumbs down if it isn’t.
- 01
Home - Brand Metrics
Close cos 0.891 - 02
US market research company
Close cos 0.890 - 03
Semrush: Your Unfair Advantage for Growing Brand Visibility
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
Close cos 0.889 - 04
Bazaarvoice | The UGC Platform for Authentic Shopper Experiences
The leading UGC platform for authentic ratings, reviews, visual UGC, and review syndication that powers discovery, shopper trust, and higher ecommerce conversion.
Close cos 0.883 - 05
Market Research Reports & Consulting | Grand View Research, Inc.
The business consulting firm Grand View Research offers action-ready market research reports, custom market analysis and consulting services.
Close cos 0.875 - 06
Statista - The Statistics Portal for Market Data, Market Research and Market Studies
Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database
Close cos 0.878 - 07
Braze Customer Engagement Platform
Power customer-centric interactions between consumers and brands in real-time.
Close cos 0.875 - 08
Seeking Alpha | Stock Market Analysis & Tools for Investors
Join Seeking Alpha, the largest investing community in the world. Get stock market news and analysis, investing ideas, earnings calls, charts and portfolio analysis tools.
Close cos 0.875 - 09
Client Challenge
non-profit educational organization
Close cos 0.873 - 10
Ahrefs—AI Marketing Platform Powered by Big Data
We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.
- Google Search Console
- Cloudflare
- Cloudflare DNS
- Cloudflare Web Analytics
- CookieYes
- Google Ads conversion tracking
Close cos 0.869 - 11
Cadent | Actually Intelligent Advertising
Cadent connects brands, publishers & consumers through predictive AI that orchestrates outcomes on any platform, across any media, at any stage of the journey.
Close cos 0.869 - 12
Put AI agents to work for marketing | Jasper
Orchestrate intelligent agents to run end-to-end marketing workflows delivering speed, control, and measurable impact.
Close cos 0.868 - 13
KARTE | Accelerate Business Growth with Data and AI
KARTE is a CX platform powered by a proprietary real-time data analysis engine and advanced AI. We help you unlock the full value of customer data for your business, accelerating growth through consistent data utilization and better customer experiences—from strategy through execution.
Close cos 0.868 - 14
Appier | Empowering Businesses to Turn AI into ROI
Comprehensive AI-Powered Solutions: Smoother Operations. Elevated Customer Experience. Better Performance.
Close cos 0.867 - 15
Optimizely - AI to create and optimize digital experiences
Everything marketing and digital teams need to create content fast, test and personalize, and prove business impact.
Close cos 0.868 - 16
TradingView — Track All Markets
Where the world charts, chats, and trades markets. We're a supercharged super-charting platform and social network for traders and investors. Free to sign up.
Close cos 0.870 - 17
Product Reviews and Ratings, Buying Advice and Consumer Advocacy - Consumer Reports
Get unbiased ratings and reviews for 10,000+ products and services from Consumer Reports, plus trusted advice and in-depth reporting on what matters most.
- Google Search Console
- Google Tag Manager
- Adobe Experience Manager
- Brightcove
- Amazon CloudFront
- Google Workspace
Close cos 0.868 - 18
Unlock the Moment That Matters Most | Rokt
Ecommerce technology platform powering 13B+ transactions annually. AI-driven relevance in the Transaction Moment™ drives incremental profit, customer acquisition, and enhanced CX for 30,000+ global brands.
Close cos 0.866 - 19
Kochava | Omnichannel measurement for advertisers and publishers
Discover how leading advertisers, publishers and platforms use Kochava for outcomes measurement to drive actionable insights. Achieve privacy-durable growth and reach your KPIs today with Kochava's omnichannel measurement.
- Google Search Console
- Google Tag Manager
- Bing Webmaster Tools
- Font Awesome
- Google Cloud DNS
- Google Workspace
Close cos 0.866 - 20
Vercel Security Checkpoint
news site about bitcoin and digital currencies, owned by Digital Currency Group
Close cos 0.870
Ranked by score: the cosine similarity of each site’s vector to insightexpressai.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Kantar uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Kantar is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- CMS
- Sitecore cookie sxa_site
- Analytics
- Hotjar page source: static.hotjar.com
- Tag managers
- Google Tag Manager page source: googletagmanager.com/gtm.js
- Marketing automation
- Salesforce Pardot page source: pi.pardot.com
- Cookie consent
- Cookiebot page source: consent.cookiebot.com/
- CDN
- Akamai header akamai-grn: 0.28cf1002.1793957599.b34c615
- DNS hosting
- Akamai Edge DNS NS a1-157.akam.net
- SaaS tools (verified in DNS)
- Google Search Console meta google-site-verification: clJYLy_nw4Rx4ts6zb1CnvVe8JKI6944nRL4xDQxzVg
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Kantar adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console 20/20
- Microsoft 365 · not on insightexpressai.com 16/20
- Atlassian · not on insightexpressai.com 13/20
- Google Workspace · not on insightexpressai.com 12/20
- OpenAI · not on insightexpressai.com 11/20
- Apple Business · not on insightexpressai.com 11/20
- Cloudflare · not on insightexpressai.com 9/20
- Meta Business Suite · not on insightexpressai.com 9/20
- Google Tag Manager 9/20
- Amazon Route 53 · not on insightexpressai.com 8/20
- Adobe · not on insightexpressai.com 7/20
- Stripe · not on insightexpressai.com 7/20
- OneTrust · not on insightexpressai.com 7/20
- DocuSign · not on insightexpressai.com 6/20
- Amazon SES · not on insightexpressai.com 6/20
- Cloudflare DNS · not on insightexpressai.com 5/20