Alternatives and competitors
Sites like Google
The 20 closest ad serving infrastructure alternatives to Google, ranked by what they actually offer, and the 2 technologies behind it.
Looking for an alternative to Google? The closest matches are DuckDuckGo, Safety and Search Engine Journal. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.
- Neighbours
- k = 20
- Sites searched
- 4,032
- Vector
- 384-d
- Query
- 11 ms
01 · Entity
About Google
Google googlesyndication.com
Summary by Claude
Google-owned domain that serves ad scripts, ad creatives and tracking for Google's advertising network (AdSense and Google Ad Manager) on third-party websites; it has no website of its own.
- Who it’s for
- Websites displaying Google ads
- Business model
- Advertising
02 · Embedding space
Competitor map
Each alternative by how close its vector is to Google’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.
similarity × popularity
03 · Nearest neighbours
Alternatives to Google
Thumbs up if it’s a real alternative to Google, thumbs down if it isn’t.
- 01
DuckDuckGo - Protection. Privacy. Peace of mind.
The Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs.
Very close cos 0.906 - 02
Control your online safety and privacy – Google Safety Centre
When searching on Google, your online safety and privacy are essential. Explore how Google helps you browse safely and protects you and your devices.
Very close cos 0.898 - 03
Search Engine Journal - The AI Search & SEO News That Matters
Search Engine Journal is the last independent voice in search, sharing the latest AI search, SEO, GEO & AEO news that impact marketing strategy and business growth.
Very close cos 0.897 - 04
privacy-focused online search engine
Very close cos 0.896 - 05
g2.com
American B2B software and services review platform and marketplace
Close cos 0.894 - 06 Very close cos 0.895
- 07
站长之家 - 站长资讯-我们致力于为中文网站提供动力!
站长之家(中国站长站)为个人站长与企业网络提供全面的站长资讯、源代码程序下载、海量建站素材、强大的搜索优化辅助工具、网络产品设计与运营理念以及一站式网络解决方案,十年来我们一直致力为中文网站提供动力。
Very close cos 0.895 - 08
AADS – First Crypto & Bitcoin Advertising Network
Promote your crypto project with AADS – top crypto ad network accepting Bitcoin and other coins. Buy targeted crypto traffic easily and effectively.
Close cos 0.891 - 09 Close cos 0.889
- 11
Google Trust Services | Home
Google Trust Services
Close cos 0.888 - 12
Plausible Analytics | Simple, privacy-friendly Google Analytics alternative
Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.
Close cos 0.888 - 13
Cloudflare Captcha Page | Register.com
American domain name registrar
- Adobe Experience Manager
- Cloudflare
- Cloudflare DNS
- Google Search Console
- Meta Business Suite
- Microsoft 365
Close cos 0.890 - 14
Semrush: Your Unfair Advantage for Growing Brand Visibility
Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.
Close cos 0.889 - 15
YourAdChoices.com | Welcome to YourAdChoices.com
Close cos 0.887 - 16
News from Google | Google Product and Technology News and Stories
Get the latest news and stories about Google products, technology and innovation on News from Google, Google's official blog.
Close cos 0.886 - 17
How-To Geek - We Explain Technology
We explain technology. Learn more with our articles, reviews, tips, and the best answers to your most pressing tech questions.
Close cos 0.890 - 18
company owned by System1
Close cos 0.887 - 19
Home Page
API endpoint
Close cos 0.885
Ranked by score: the cosine similarity of each site’s vector to googlesyndication.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Google uses too. Votes and comments come from visitors and don’t change the ranking.
04 · Fingerprints
Technology
What Google is built with, and what its closest competitors use, from its homepage’s code and its DNS records.
Built with
- Web servers
- Google Web Server header server: gws
- Email hosting
- Google Workspace MX smtp.google.com
Stack changes
No changes yet. Each new crawl is compared with the last one, and what Google adds or drops shows up here.
What competitors use
Across the 20 closest sites.
- Google Search Console · not on googlesyndication.com 13/20
- Google Workspace 12/20
- nginx · not on googlesyndication.com 7/20
- Google Fonts · not on googlesyndication.com 6/20
- Meta Business Suite · not on googlesyndication.com 6/20
- PHP · not on googlesyndication.com 5/20
- Cloudflare · not on googlesyndication.com 5/20
- Cloudflare DNS · not on googlesyndication.com 5/20
- Apple Business · not on googlesyndication.com 4/20
- Microsoft 365 · not on googlesyndication.com 4/20
- Google Tag Manager · not on googlesyndication.com 4/20
- jQuery · not on googlesyndication.com 4/20
- Google Analytics · not on googlesyndication.com 4/20
- OpenAI · not on googlesyndication.com 3/20
- Zendesk · not on googlesyndication.com 3/20
- Mailchimp · not on googlesyndication.com 3/20