Sites like Action

01 · Entity

About Action

Action action.com

Wikidata: Dutch multinational variety store chain

Top 10K · #1,420 English 6 technologies Crawled Nov 6, 2026

Visit Action

Summary by Claude

Website of Action, a Dutch discount variety store chain selling low-priced non-food goods such as household items, cleaning and personal care products, toys, stationery, home decor and seasonal goods, with a smaller range of food and drinks. The site shows products, weekly offers and store locations.

Who it’s for

Budget-conscious European shoppers

Business model

Retail sales

• discount variety retail
• discount household goods
• cleaning products
• toys
• stationery and craft supplies
• home decor and textiles
• DIY tools
• seasonal decorations
• store locator

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Action’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

We can’t read action.com’s homepage (bot protection page), so it’s compared on what Wikidata and Wikipedia say about it.

1. 01
   Dick's Sporting Goods dickssportinggoods.com Top 10K

   Site Unavailable

   American sporting goods retailing corporation

   • Google Search Console
   • Akamai
   • Meta Business Suite
   • Proofpoint

   0 say Dick's Sporting Goods is a good alternative to Action 0 say Dick's Sporting Goods isn’t a real alternative to Action

   Comment
   Close cos 0.885
2. 02
   Sinsay sinsay.com Top 10K English

   Select your country - Sinsay - Great fashion, Great prices!

   Welcome to Sinsay online store. Your place to shop women, men and kids fashion. Choose your country and enjoy great fashion at great prices!

   • Google Search Console
   • Microsoft 365
   • Akamai Edge DNS
   • Cookiebot
   • Dynamic Yield
   • Google Maps

   0 say Sinsay is a good alternative to Action 0 say Sinsay isn’t a real alternative to Action

   Comment
   Close cos 0.884
3. 03
   bol bol.com Top 10K

   bol

   webshop in the Netherlands

   • Apple Business
   • Google Search Console
   • Microsoft 365
   • Adobe
   • Akamai
   • Atlassian

   0 say bol is a good alternative to Action 0 say bol isn’t a real alternative to Action

   Comment
   Close cos 0.884
4. 04
   Target target.com Top 1K English

   Target : Expect More. Pay Less.

   Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

   • Apple Business
   • Google Search Console
   • Microsoft 365
   • Akamai Edge DNS
   • Atlassian
   • Brevo

   0 say Target is a good alternative to Action 0 say Target isn’t a real alternative to Action

   Comment
   Close cos 0.882
5. 05
   Marktplaats marktplaats.nl Top 10K Dutch

   Marktplaats - De plek om nieuwe en tweedehands spullen te kopen en verkopen

   De grootste advertentiesite van Nederland. Nieuwe en tweedehands goederen en diensten, koopt en verkoopt u op Marktplaats.nl.

   • Google Search Console
   • Microsoft 365
   • Adobe
   • Atlassian
   • Brevo
   • Amazon CloudFront

   0 say Marktplaats is a good alternative to Action 0 say Marktplaats isn’t a real alternative to Action

   Comment
   Close cos 0.880
6. 06
   Wish wish.com English

   Wish | Shop and Save

   Discover affordable items for your home and life needs. Enjoy our money back guarantee, frequent discounts, flat rate shipping (select markets), and more.

   • Apple Business
   • Cloudflare
   • Google Search Console
   • Microsoft 365
   • SendGrid
   • Adobe

   0 say Wish is a good alternative to Action 0 say Wish isn’t a real alternative to Action

   Comment
   Close cos 0.880
7. 07
   Shein shein.com Top 1K English

   Women's & Men's Clothing, Shop Online Fashion | SHEIN

   From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN

   • Apple Business
   • Google Search Console
   • Microsoft 365
   • Firebase
   • Amazon Route 53
   • Vue.js

   0 say Shein is a good alternative to Action 0 say Shein isn’t a real alternative to Action

   Comment
   Close cos 0.878
8. 08
   Wayfair wayfair.com Top 10K English

   Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

   Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

   • Apple Business
   • Cloudflare
   • Google Search Console
   • Microsoft 365
   • Adobe
   • Atlassian

   0 say Wayfair is a good alternative to Action 0 say Wayfair isn’t a real alternative to Action

   Comment
   Close cos 0.877
9. 09
   Walmart walmart.com Top 1K English

   Walmart | Save Money. Live better.

   Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!

   • Google Search Console
   • Akamai Edge DNS
   • Canva
   • GlobalSign
   • Google Ad Manager
   • Google Fonts

   0 say Walmart is a good alternative to Action 0 say Walmart isn’t a real alternative to Action

   Comment
   Close cos 0.874
10. 10
    NU nu.nl Top 10K Dutch

    NU - Het laatste nieuws het eerst op NU.nl

    Lees het laatste nieuws als eerste op de grootste nieuwssite van Nederland. Altijd betrouwbaar, actueel en gratis.

    • Google Search Console
    • Microsoft 365
    • Akamai
    • Akamai Edge DNS
    • Atlassian
    • Express

    0 say NU is a good alternative to Action 0 say NU isn’t a real alternative to Action

    Comment
    Close cos 0.874
11. 11
    Nordstrom nordstrom.com Top 10K

    American chain of luxury department stores

    • Apple Business
    • Google Search Console
    • Microsoft 365
    • Adobe
    • Atlassian
    • DocuSign

    0 say Nordstrom is a good alternative to Action 0 say Nordstrom isn’t a real alternative to Action

    Comment
    Close cos 0.872
12. 12
    Media Expert mediaexpert.pl Top 10K Polish

    Media Expert

    Media Expert

    • Apple Business
    • Cloudflare
    • Cloudflare DNS
    • Google Search Console
    • Microsoft 365
    • Meta Business Suite

    0 say Media Expert is a good alternative to Action 0 say Media Expert isn’t a real alternative to Action

    Comment
    Close cos 0.873
13. 13
    RTL 4 rtl.nl Top 10K Dutch

    RTL Nieuws & Entertainment

    Volg het nieuws terwijl het gebeurt, blijf op de hoogte van alle entertainment-nieuwtjes en mis niets van je favoriete RTL-programma’s.

    • Google Search Console
    • Microsoft 365
    • SendGrid
    • Akamai
    • Akamai Edge DNS
    • Atlassian

    0 say RTL 4 is a good alternative to Action 0 say RTL 4 isn’t a real alternative to Action

    Comment
    Close cos 0.874
14. 14
    OTTO otto.de Top 1K German

    OTTO - Mode, Möbel & Technik » Zum Online-Shop

    OTTO Online-Shop » Viele Marken ✓ Tolle Angebote ✓ Top Service » Ratenkauf ✓ Kauf auf Rechnung ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!

    • Apple Business
    • Google Search Console
    • Microsoft 365
    • Adobe
    • Akamai Edge DNS
    • Atlassian

    0 say OTTO is a good alternative to Action 0 say OTTO isn’t a real alternative to Action

    Comment
    Close cos 0.873
15. 15
    Kroger kroger.com Top 10K

    American multinational retailing company

    • Apple Business
    • Google Search Console
    • Microsoft 365
    • Adobe
    • Atlassian
    • Meta Business Suite

    0 say Kroger is a good alternative to Action 0 say Kroger isn’t a real alternative to Action

    Comment
    Close cos 0.871
16. 16
    Philips philips.com Top 10K German

    Willkommen bei Philips Deutschland | Philips

    Sie sind Konsument oder Geschäftskunde und möchten sich über die Innovationen und Lösungen von Philips informieren? ➜ Wir freuen uns auf Sie!

    • Apple Business
    • Cloudflare
    • Microsoft 365
    • Atlassian
    • Cloudflare Web Analytics
    • Next.js

    0 say Philips is a good alternative to Action 0 say Philips isn’t a real alternative to Action

    Comment
    Close cos 0.868
17. 17
    etsy.com Top 1K English

    etsy.com

    American e-commerce company

    • Apple Business
    • Google Search Console
    • Microsoft 365
    • Adobe
    • Amazon SES
    • Atlassian

    0 say etsy.com is a good alternative to Action 0 say etsy.com isn’t a real alternative to Action

    Comment
    Close cos 0.873
18. 18
    IKEA ikea.com Top 1K English

    Hej! Welcome to IKEA Global

    Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!

    • Apple Business
    • Cloudflare
    • Google Search Console
    • Microsoft 365
    • Adobe
    • Astro

    0 say IKEA is a good alternative to Action 0 say IKEA isn’t a real alternative to Action

    Comment
    Close cos 0.868
19. 19
    John Lewis johnlewis.com Top 10K English

    John Lewis & Partners | Never Knowingly Undersold

    Proudly shaping British life for over 150 years, John Lewis blends timeless tradition with modern living across homeware, fashion, and technology. Discover the difference today.

    • Apple Business
    • Google Search Console
    • Adobe
    • Akamai
    • Akamai Bot Manager
    • Akamai Edge DNS

    0 say John Lewis is a good alternative to Action 0 say John Lewis isn’t a real alternative to Action

    Comment
    Close cos 0.869
20. 20
    Canadian Tire canadiantire.ca Top 10K English

    Shop Canada’s Top Department Store Online & at 500+ Locations | Canadian Tire

    Get anything from auto parts to home décor, outdoor living products, fitness/sports equipment, tools and more at Canadian Tire online or one of 500+ stores.

    • Apple Business
    • Microsoft 365
    • Adobe Analytics
    • Adobe Experience Manager
    • Adobe Experience Platform Tags
    • Akamai

    0 say Canadian Tire is a good alternative to Action 0 say Canadian Tire isn’t a real alternative to Action

    Comment
    Close cos 0.868

Ranked by score: the cosine similarity of each site’s vector to action.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Action uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Action is built with, and what its closest competitors use, from its homepage’s code and its DNS records.