Alternatives and competitors

Sites like Wildberries

The 20 closest e-commerce marketplace alternatives to Wildberries, ranked by what they actually offer, and the 3 technologies behind it.

Looking for an alternative to Wildberries? The closest matches are Создайте интернет-магазин бесплатно и продавайте онлайн через inSales, AliExpress and Ozon. We match sites by what they actually offer, from their homepages, Wikidata and a summary by Claude, in any language. Vote on each alternative and leave a short note to help the next person choose.

Neighbours
k = 20
Sites searched
4,032
Vector
384-d
Query
11 ms

01 · Entity

About Wildberries

Wildberries wildberries.ru

...

Wikidata: largest Russian online retailer

Top 1K · #608 Russian 3 technologies Crawled Nov 6, 2026
Visit Wildberries

Summary by Claude

Wildberries is a large online marketplace selling clothing, footwear, electronics, household goods, cosmetics, groceries and other products from third-party sellers, with delivery to pickup points and homes in Russia and neighboring countries.

Who it’s for
Consumers in Russia and CIS countries
Business model
Seller commissions and logistics fees

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Wildberries’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

similarity × popularity

WayfairMagazine Luizaboletsy.comVseInstrumenti.ruAmazonavito.ruShopeeOzonAliExpress

03 · Nearest neighbours

Alternatives to Wildberries

Thumbs up if it’s a real alternative to Wildberries, thumbs down if it isn’t.

Only in Russian

We can’t read wildberries.ru’s homepage (HTTP 498), so it’s compared on what Wikidata and Wikipedia say about it.

  1. 01

    Создайте интернет-магазин бесплатно и продавайте онлайн через inSales

    inSales — единый инструмент для всех каналов интернет-продаж: создайте интернет-магазин, продавайте через маркетплейсы, соцсети и мессенджеры.

  2. 02
    AliExpress aliexpress.ru Top 10K

    Russian online marketplace

  3. 03
    Ozon ozon.ru Top 1K

    Russian online retailer

  4. 04
    Shopee shopee.com.br Top 1K

    Singaporean e-commerce company

  5. 05
    avito.ru Top 1K Russian

    Авито: недвижимость, транспорт, работа, услуги, вещи

    На Авито вы можете недорого купить или выгодно продать авто с пробегом или новую машину, квартиру и другую недвижимость, а также новую или б/у одежду, мебель

  6. 06
    Amazon amazon.com Top 100 English

    American multinational technology company

  7. 07
    VseInstrumenti.ru vseinstrumenti.ru Top 10K

    Russian chain of shops and pick-up points of tools

  8. 08
    etsy.com Top 1K English

    etsy.com

    American e-commerce company

  9. 09
    VkusVill vkusvill.ru Top 10K Russian

    ВкусВилл — интернет-магазин продуктов для здорового питания с доставкой на дом | Москва и вся Россия

    Официальный сайт «ВкусВилл». Купить товары и продукты для здорового питания в нашем интернет-магазине с бесплатной доставкой на дом — от 30 минут в Москве и других городах России (зависит от адреса). Также можно оформить онлайн-заявку на самовывоз и забрать собранный заказ через 30 минут.

  10. 10
    bol bol.com Top 10K

    bol

    webshop in the Netherlands

  11. 11
    Magazine Luiza magazineluiza.com.br Top 10K

    Brazilian retail company

  12. 12
    Wayfair wayfair.com Top 10K English

    Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

    Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

  13. 13
    eBay ebay.com Top 1K English

    Error Page | eBay

    American multinational internet corporation that manages eBay.com

  14. 14
    eMAG emag.ro Top 10K Romanian

    Black Friday - 2026: Electrocasnice mici

    Romanian online retailer

  15. 15
    Hepsiburada hepsiburada.com Top 10K English

    Hepsiburada | Güvenlik

    Internet shopping site

  16. 16
    Zappos zappos.com Top 10K English

    Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com

    Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.

  17. 17
    OLX olx.pl Top 10K

    ERROR: The request could not be satisfied

    online marketplace

  18. 18
    Takealot.com takealot.com Top 10K English

    South African e-commerce company

  19. 19
    Trendyol trendyol.com Top 1K

    Turkish e-commerce platform

  20. 20
    Tokopedia tokopedia.com Top 10K

    Indonesian e-commerce company

Ranked by score: the cosine similarity of each site’s vector to wildberries.ru’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Wildberries uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Wildberries is built with, and what its closest competitors use, from its homepage’s code and its DNS records.

SimilarSiteSearch

Competitors by meaning, stacks from the source. Data from public homepages and DNS.

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