Sites like Amazon

01 · Entity

About Amazon

Amazon amazon.com

Wikidata: American multinational technology company

Top 100 · #29 English 11 technologies Crawled Nov 6, 2026

Visit Amazon

Summary by Claude

Online retail marketplace selling a very wide range of consumer goods from Amazon and third-party sellers, with Prime membership offering fast shipping and streaming video and music.

Who it’s for

General consumers and third-party sellers

Business model

Product sales, seller fees, subscriptions, advertising

• e-commerce marketplace
• online shopping
• Amazon Prime membership
• third-party seller marketplace
• Kindle e-books
• Prime Video streaming
• electronics and household goods
• fast home delivery
• customer product reviews

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Amazon’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

We can’t read amazon.com’s homepage (too little text on the homepage), so it’s compared on what Wikidata and Wikipedia say about it.

1. 01
   eBay ebay.com Top 1K English

   Error Page | eBay

   American multinational internet corporation that manages eBay.com

   • Atlassian
   • Google Search Console
   • Stripe
   • Adobe
   • Akamai
   • DocuSign

   0 say eBay is a good alternative to Amazon 0 say eBay isn’t a real alternative to Amazon

   Comment
   Very close cos 0.932
2. 02
   Temu temu.com Top 1K

   Chinese online marketplace owned by PDD Holdings

   • Apple Business
   • Google Search Console
   • Meta Business Suite
   • Azure DNS
   • Cloudflare
   • Google Workspace

   0 say Temu is a good alternative to Amazon 0 say Temu isn’t a real alternative to Amazon

   Comment
   Very close cos 0.928
3. 03
   Wish wish.com English

   Wish | Shop and Save

   Discover affordable items for your home and life needs. Enjoy our money back guarantee, frequent discounts, flat rate shipping (select markets), and more.

   • Amazon SES
   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Amazon Route 53

   0 say Wish is a good alternative to Amazon 0 say Wish isn’t a real alternative to Amazon

   Comment
   Very close cos 0.924
4. 04
   etsy.com Top 1K English

   etsy.com

   American e-commerce company

   • Amazon SES
   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Amazon Route 53

   0 say etsy.com is a good alternative to Amazon 0 say etsy.com isn’t a real alternative to Amazon

   Comment
   Very close cos 0.922
5. 05
   bol bol.com Top 10K

   bol

   webshop in the Netherlands

   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Adobe
   • Akamai

   0 say bol is a good alternative to Amazon 0 say bol isn’t a real alternative to Amazon

   Comment
   Very close cos 0.920
6. 06
   Walmart walmart.com Top 1K English

   Walmart | Save Money. Live better.

   Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!

   • Canva
   • Google Search Console
   • Akamai Edge DNS
   • GlobalSign
   • Google Ad Manager
   • Google Fonts

   0 say Walmart is a good alternative to Amazon 0 say Walmart isn’t a real alternative to Amazon

   Comment
   Very close cos 0.917
7. 07
   Newegg newegg.com Top 10K English

   American online electronics retailer

   • Apple Business
   • Google Search Console
   • Akamai Edge DNS
   • Cloudflare
   • Microsoft 365
   • OpenAI

   0 say Newegg is a good alternative to Amazon 0 say Newegg isn’t a real alternative to Amazon

   Comment
   Very close cos 0.914
8. 08
   Shopee shopee.com Top 10K English

   Leading Online Shopping Platform In Southeast Asia & Taiwan | Shopee

   Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. It provides customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

   • Google Search Console
   • Amazon Route 53
   • Zoom
   • Bing Webmaster Tools
   • Google Tag Manager
   • Google Workspace

   0 say Shopee is a good alternative to Amazon 0 say Shopee isn’t a real alternative to Amazon

   Comment
   Very close cos 0.915
9. 09
   Zazzle zazzle.com Top 10K English

   Uh-oh! Something doesn't look right.

   platform for building online shops

   • Atlassian
   • Google Search Console
   • Stripe
   • Fastly
   • Proofpoint

   0 say Zazzle is a good alternative to Amazon 0 say Zazzle isn’t a real alternative to Amazon

   Comment
   Very close cos 0.914
10. 10
    Hepsiburada hepsiburada.com Top 10K English

    Hepsiburada | Güvenlik

    Internet shopping site

    • Amazon SES
    • Google Search Console
    • Meta Business Suite
    • Akamai
    • GlobalSign
    • Google Cloud DNS

    0 say Hepsiburada is a good alternative to Amazon 0 say Hepsiburada isn’t a real alternative to Amazon

    Comment
    Very close cos 0.913
11. 11
    Poshmark poshmark.com Top 10K English

    Poshmark: Buy and sell fashion, home decor, beauty & more

    Buy, sell, and discover fashion, home decor, beauty, and more

    • Amazon SES
    • Apple Business
    • Atlassian
    • Amazon CloudFront
    • Google Search Console
    • Meta Business Suite

    0 say Poshmark is a good alternative to Amazon 0 say Poshmark isn’t a real alternative to Amazon

    Comment
    Very close cos 0.912
12. 12
    Zappos zappos.com Top 10K English

    Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com

    Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.

    • Amazon SES
    • Apple Business
    • Atlassian
    • Canva
    • Google Search Console
    • Meta Business Suite

    0 say Zappos is a good alternative to Amazon 0 say Zappos isn’t a real alternative to Amazon

    Comment
    Very close cos 0.912
13. 13
    AliExpress aliexpress.ru Top 10K

    Russian online marketplace

    • Google Search Console
    • Meta Business Suite
    • GlobalSign
    • Google Workspace
    • Slack
    • Tengine

    0 say AliExpress is a good alternative to Amazon 0 say AliExpress isn’t a real alternative to Amazon

    Comment
    Very close cos 0.912
14. 14
    Magazine Luiza magazineluiza.com.br Top 10K

    Brazilian retail company

    • Atlassian
    • Amazon Route 53
    • Google Workspace
    • Miro

    0 say Magazine Luiza is a good alternative to Amazon 0 say Magazine Luiza isn’t a real alternative to Amazon

    Comment
    Very close cos 0.911
15. 15
    Wayfair wayfair.com Top 10K English

    Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

    Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

    • Apple Business
    • Atlassian
    • Google Search Console
    • Stripe
    • Adobe
    • Cloudflare

    0 say Wayfair is a good alternative to Amazon 0 say Wayfair isn’t a real alternative to Amazon

    Comment
    Very close cos 0.911
16. 16
    bandcamp.com Top 1K English

    Client Challenge

    American online music distributor

    • Apple Business
    • Atlassian
    • Google Search Console
    • Fastly
    • GlobalSign
    • Google Cloud DNS

    0 say bandcamp.com is a good alternative to Amazon 0 say bandcamp.com isn’t a real alternative to Amazon

    Comment
    Very close cos 0.910
17. 17
    Shein shein.com Top 1K English

    Women's & Men's Clothing, Shop Online Fashion | SHEIN

    From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN

    • Apple Business
    • Google Search Console
    • Amazon Route 53
    • Firebase
    • Microsoft 365
    • Vue.js

    0 say Shein is a good alternative to Amazon 0 say Shein isn’t a real alternative to Amazon

    Comment
    Very close cos 0.911
18. 18
    Fnac fnac.com Top 10K English

    fnac.com

    French multinational electronics store chain

    • Apple Business
    • Brevo
    • Google Search Console
    • Akamai Edge DNS
    • DataDome
    • Microsoft 365

    0 say Fnac is a good alternative to Amazon 0 say Fnac isn’t a real alternative to Amazon

    Comment
    Very close cos 0.910
19. 19
    OLX olx.pl Top 10K

    ERROR: The request could not be satisfied

    online marketplace

    • Apple Business
    • Atlassian
    • Brevo
    • Amazon CloudFront
    • Google Search Console
    • Zoom

    0 say OLX is a good alternative to Amazon 0 say OLX isn’t a real alternative to Amazon

    Comment
    Very close cos 0.912
20. 20
    Mercado Libre mercadolibre.com Top 10K

    Mercado Libre - Envíos Gratis en el día

    Compre productos con Envío Gratis en el día en Mercado Libre. Encuentre miles de marcas y productos a precios increíbles.

    • Apple Business
    • Google Search Console
    • Meta Business Suite
    • Amazon Route 53
    • DocuSign
    • Google Analytics

    0 say Mercado Libre is a good alternative to Amazon 0 say Mercado Libre isn’t a real alternative to Amazon

    Comment
    Very close cos 0.910

Ranked by score: the cosine similarity of each site’s vector to amazon.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Amazon uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Amazon is built with, and what its closest competitors use, from its homepage’s code and its DNS records.