Sites like Amazon

01 · Entity

About Amazon

Amazon amazon.com

Wikidata: American multinational technology company

Top 100 · #29 English 11 technologies Crawled Nov 6, 2026

Visit Amazon

Summary by Claude

Online retail marketplace selling a very wide range of consumer goods from Amazon and third-party sellers, with Prime membership offering fast shipping and streaming video and music.

Who it’s for

General consumers and third-party sellers

Business model

Product sales, seller fees, subscriptions, advertising

• e-commerce marketplace
• online shopping
• Amazon Prime membership
• third-party seller marketplace
• Kindle e-books
• Prime Video streaming
• electronics and household goods
• fast home delivery
• customer product reviews

02 · Embedding space

Competitor map

Each alternative by how close its vector is to Amazon’s (x) and how much traffic it gets, how much of the stack it shares, or where it sits in the embedding space itself (y). Lines split each axis at the median. Hover for the numbers, click to jump to it in the list.

We can’t read amazon.com’s homepage (too little text on the homepage), so it’s compared on what Wikidata and Wikipedia say about it.

1. 01
   eBay ebay.com Top 1K English

   Error Page | eBay

   American multinational internet corporation that manages eBay.com

   • Atlassian
   • Google Search Console
   • Stripe
   • Adobe
   • Akamai
   • DocuSign

   0 say eBay is a good alternative to Amazon 0 say eBay isn’t a real alternative to Amazon

   Comment
   Very close cos 0.932
2. 02
   Wish wish.com English

   Wish | Shop and Save

   Discover affordable items for your home and life needs. Enjoy our money back guarantee, frequent discounts, flat rate shipping (select markets), and more.

   • Amazon SES
   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Amazon Route 53

   0 say Wish is a good alternative to Amazon 0 say Wish isn’t a real alternative to Amazon

   Comment
   Very close cos 0.924
3. 03
   etsy.com Top 1K English

   etsy.com

   American e-commerce company

   • Amazon SES
   • Apple Business
   • Atlassian
   • Google Search Console
   • Meta Business Suite
   • Amazon Route 53

   0 say etsy.com is a good alternative to Amazon 0 say etsy.com isn’t a real alternative to Amazon

   Comment
   Very close cos 0.922
4. 04
   Walmart walmart.com Top 1K English

   Walmart | Save Money. Live better.

   Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!

   • Canva
   • Google Search Console
   • Akamai Edge DNS
   • GlobalSign
   • Google Ad Manager
   • Google Fonts

   0 say Walmart is a good alternative to Amazon 0 say Walmart isn’t a real alternative to Amazon

   Comment
   Very close cos 0.917
5. 05
   Newegg newegg.com Top 10K English

   American online electronics retailer

   • Apple Business
   • Google Search Console
   • Akamai Edge DNS
   • Cloudflare
   • Microsoft 365
   • OpenAI

   0 say Newegg is a good alternative to Amazon 0 say Newegg isn’t a real alternative to Amazon

   Comment
   Very close cos 0.914
6. 06
   Shopee shopee.com Top 10K English

   Leading Online Shopping Platform In Southeast Asia & Taiwan | Shopee

   Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. It provides customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

   • Google Search Console
   • Amazon Route 53
   • Zoom
   • Bing Webmaster Tools
   • Google Tag Manager
   • Google Workspace

   0 say Shopee is a good alternative to Amazon 0 say Shopee isn’t a real alternative to Amazon

   Comment
   Very close cos 0.915
7. 07
   Zazzle zazzle.com Top 10K English

   Uh-oh! Something doesn't look right.

   platform for building online shops

   • Atlassian
   • Google Search Console
   • Stripe
   • Fastly
   • Proofpoint

   0 say Zazzle is a good alternative to Amazon 0 say Zazzle isn’t a real alternative to Amazon

   Comment
   Very close cos 0.914
8. 08
   Hepsiburada hepsiburada.com Top 10K English

   Hepsiburada | Güvenlik

   Internet shopping site

   • Amazon SES
   • Google Search Console
   • Meta Business Suite
   • Akamai
   • GlobalSign
   • Google Cloud DNS

   0 say Hepsiburada is a good alternative to Amazon 0 say Hepsiburada isn’t a real alternative to Amazon

   Comment
   Very close cos 0.913
9. 09
   Poshmark poshmark.com Top 10K English

   Poshmark: Buy and sell fashion, home decor, beauty & more

   Buy, sell, and discover fashion, home decor, beauty, and more

   • Amazon SES
   • Apple Business
   • Atlassian
   • Amazon CloudFront
   • Google Search Console
   • Meta Business Suite

   0 say Poshmark is a good alternative to Amazon 0 say Poshmark isn’t a real alternative to Amazon

   Comment
   Very close cos 0.912
10. 10
    Zappos zappos.com Top 10K English

    Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com

    Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.

    • Amazon SES
    • Apple Business
    • Atlassian
    • Canva
    • Google Search Console
    • Meta Business Suite

    0 say Zappos is a good alternative to Amazon 0 say Zappos isn’t a real alternative to Amazon

    Comment
    Very close cos 0.912
11. 11
    Wayfair wayfair.com Top 10K English

    Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

    Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

    • Apple Business
    • Atlassian
    • Google Search Console
    • Stripe
    • Adobe
    • Cloudflare

    0 say Wayfair is a good alternative to Amazon 0 say Wayfair isn’t a real alternative to Amazon

    Comment
    Very close cos 0.911
12. 12
    bandcamp.com Top 1K English

    Client Challenge

    American online music distributor

    • Apple Business
    • Atlassian
    • Google Search Console
    • Fastly
    • GlobalSign
    • Google Cloud DNS

    0 say bandcamp.com is a good alternative to Amazon 0 say bandcamp.com isn’t a real alternative to Amazon

    Comment
    Very close cos 0.910
13. 13
    Shein shein.com Top 1K English

    Women's & Men's Clothing, Shop Online Fashion | SHEIN

    From shoes to clothing, from sports equipment to accessories. All fashion inspiration & the latest trends can be found online at SHEIN

    • Apple Business
    • Google Search Console
    • Amazon Route 53
    • Firebase
    • Microsoft 365
    • Vue.js

    0 say Shein is a good alternative to Amazon 0 say Shein isn’t a real alternative to Amazon

    Comment
    Very close cos 0.911
14. 14
    Fnac fnac.com Top 10K English

    fnac.com

    French multinational electronics store chain

    • Apple Business
    • Brevo
    • Google Search Console
    • Akamai Edge DNS
    • DataDome
    • Microsoft 365

    0 say Fnac is a good alternative to Amazon 0 say Fnac isn’t a real alternative to Amazon

    Comment
    Very close cos 0.910
15. 15
    Eventbrite eventbrite.com Top 1K English

    Eventbrite - Discover the Best Local Events & Things to Do

    Eventbrite - Discover the Best Local Events & Things to Do

    • Apple Business
    • Atlassian
    • Amazon CloudFront
    • Google Search Console
    • Meta Business Suite
    • Amazon Route 53

    0 say Eventbrite is a good alternative to Amazon 0 say Eventbrite isn’t a real alternative to Amazon

    Comment
    Very close cos 0.909
16. 16
    Empik empik.com Top 10K English

    Polish retail company

    • Google Search Console
    • Meta Business Suite
    • Cloudflare
    • Cloudflare DNS
    • Mailgun
    • Microsoft 365

    0 say Empik is a good alternative to Amazon 0 say Empik isn’t a real alternative to Amazon

    Comment
    Very close cos 0.907
17. 17
    Viator viator.com Top 10K English

    viator.com

    online travel marketplace

    • Amazon SES
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Amazon Route 53
    • DataDome

    0 say Viator is a good alternative to Amazon 0 say Viator isn’t a real alternative to Amazon

    Comment
    Very close cos 0.909
18. 18
    OLX olx.com.br Top 10K English

    online marketplace

    • Amazon SES
    • Google Search Console
    • Meta Business Suite
    • Amazon Route 53
    • Cloudflare
    • Cloudflare Web Analytics

    0 say OLX is a good alternative to Amazon 0 say OLX isn’t a real alternative to Amazon

    Comment
    Very close cos 0.907
19. 19
    Sweetwater sweetwater.com Top 10K English

    Sweetwater: Musical Instruments, Pro Audio, Accessories & More

    Sweetwater is the world's leading music technology and instrument retailer, offering ✓ Highly Knowledgeable Sales Engineers, ✓ In-house Technical Support...

    • Apple Business
    • Atlassian
    • Google Search Console
    • Stripe
    • Adobe
    • Algolia

    0 say Sweetwater is a good alternative to Amazon 0 say Sweetwater isn’t a real alternative to Amazon

    Comment
    Very close cos 0.903
20. 20
    Teachers Pay Teachers teacherspayteachers.com Top 10K English

    Teaching Resources & Lesson Plans | TPT

    World’s most popular online marketplace for original educational resources with more than four million resources available for use today.

    • Apple Business
    • Atlassian
    • Google Search Console
    • Meta Business Suite
    • Amazon Route 53
    • Cloudflare

    0 say Teachers Pay Teachers is a good alternative to Amazon 0 say Teachers Pay Teachers isn’t a real alternative to Amazon

    Comment
    Very close cos 0.903

Ranked by score: the cosine similarity of each site’s vector to amazon.com’s, less a small penalty for generic sites that are close to everything. Highlighted technologies are ones Amazon uses too. Votes and comments come from visitors and don’t change the ranking.

04 · Fingerprints

Technology

What Amazon is built with, and what its closest competitors use, from its homepage’s code and its DNS records.